StatsAudienceSanta’s Billion-Dollar Online Baby

Santa's Billion-Dollar Online Baby

E-tailers cheered by early strength in online holiday sales were not disappointed by the Christmas rush.

E-tailers cheered by early strength in online holiday sales were not disappointed by the Christmas rush.

As of December 25, U.S. online sales reached a record $35.3 billion for the season-to-date, according to comScore. That’s a 15 percent increase over the same period last year, with $2.8 billion spent in the week ending December 25, up 16 percent year-over-year.

Mobile continued its strong contribution to the bottom line. For example, on December 26, IBM Benchmark found that 16.4 percent of all retail site online sessions were initiated from a mobile device, up from 7.8 percent on that day in 2010. Sales from mobile devices grew to 11.3 percent, versus 4.3 percent on the same day in 2010.

The iPad led all mobile device traffic at 7 percent, followed by the iPhone at 6.4 percent and Android at 5 percent.

Increased tablet traffic could account for the dramatic increase in Christmas Day purchases of digital content and subscriptions. ComScore found that on an average day during this 2011 holiday season, from November 1 through December 26, digital content, including downloads of music, movies, TV, ebooks and apps, accounted for 2.8 percent of retail e-commerce sales. On Christmas Day, they made up more than 20 percent of sales. Look for digital content sales to remain high this week, comScore says.

Related Articles

Online Content Videos Hit Record 52 Billion Monthly Views

Audience Online Content Videos Hit Record 52 Billion Monthly Views

4y Greg Jarboe
ComScore: Consumers Watched Over 48 Billion Online Videos in July

Audience ComScore: Consumers Watched Over 48 Billion Online Videos in July

4y Caitlin Rossman
ComScore: Over 20 Billion Video Ad Impressions in June

Audience ComScore: Over 20 Billion Video Ad Impressions in June

4y Caitlin Rossman
Consumers Watched 11 Billion Online Video Ads in October

Audience Consumers Watched 11 Billion Online Video Ads in October

5y James Dohnert
Viewership of Ad-Supported Online Video Has Grown 17% This Year

Audience Viewership of Ad-Supported Online Video Has Grown 17% This Year

5y James Dohnert
ComScore: Consumers Watched Nearly 41 Billion Online Videos in May

Audience ComScore: Consumers Watched Nearly 41 Billion Online Videos in May

4y Caitlin Rossman
ComScore: Over 13 Billion Video Ads Viewed in April

Audience ComScore: Over 13 Billion Video Ads Viewed in April

5y Caitlin Rossman
U.S. Consumers Spend $27 Billion Online in Lead-Up to the Holidays

Audience U.S. Consumers Spend $27 Billion Online in Lead-Up to the Holidays

5y James Dohnert