Vinay Mantha, director of marketing strategy and analysis from SapientNitro, an interactive marketing and tech agency, says India is fast catching up with the West in digital marketing. He shares the digital trends to look out for in 2013.
A digital marketing strategy is important for every business seeking for further growth, but how can you create an effective one? More ... read more
If you’re a brand selling high-consideration, ‘big ticket’ items like appliances, cars or luxury goods, the customer journey is vitally important.
Spotify, the popular digital music service, is getting into the video ad game with a new ad offering called “branded moments.” Currently, ... read more
User-generated content has become an important part of content marketing, with consumers being part of a brand’s strategy. How does this affect ... read more