Our Content Takeover is a “real-time information experience” in which our editorial team and senior marketing experts from across the industry pool together all their resources to deliver engaging content on a chosen topic.
Over the course of three days, ClickZ will bring you in-depth analysis, commentary, and news; enabling you to further deepen your specialist knowledge and gather more tools and ideas for your marketing arsenal.
This latest Content Takeover will provide all you need to know about Big Data & Analytics and takes place from June 30 to July 2, 2015.
Marketing experts along with our acclaimed editorial team will explore the latest issues, trends, and developments across this hot topic, including:
- A Q&A with Joseph Essas, Chief Technology Officer for OpenTable
OpenTable connects customers with local businesses quickly and effortlessly. How has local search evolved via the use of data? How does OpenTable use data to understand restaurant customers, and further create growth opportunities?
- How to Merge Data and Creative in Programmatic?
Programmatic has added speed and efficiency to media buying. Now it’s time for the creative side of the ad business to fit in and become more efficient, nimble and innovative. How can marketers evolve the creative process to meet demands of programmatic era?
While ‘wearables’ have been around for a while, marketers are yet to find real value from them. Though Virtual Reality is still in its early stages, will it become the most valuable wearable for marketers?
- What Can Data Do to Stop Cybercrime
Those behind ad fraud are so sophisticated and smart that it’s impossible to stop them completely. However, the availability of data gives companies a greater chance to head them off.
- Win Over Consumers With Data Transparency
Companies that are transparent about the information they gather, give customers control of their personal data, and offer fair value in return for it will be trusted and will earn ongoing and even expanded access. How to provide transparency? What does “opt out” mean in the context of connected devices?
Other topics include:
- Big Data: A Management Revolution
- Is Cross-Device Ad Targeting a Fairy Tale or Reality?
- Connected TVs
- Value of Social Data
- Predictive Analytics Models
We invite you to share this experience through all our article pages. You can also join the social conversation using #CZBigDataAnalytics
We look forward to seeing you there!