Our Content Takeover is a “real-time information experience” whereby over a period of three days our expert editorial team and senior marketing experts from across the industry pool together all their resources to deliver engaging content on a chosen topic, via in-depth analysis, commentary, news, and a live webinar, enabling you to further deepen your specialist knowledge and gather more tools and ideas for your marketing arsenal.
This month’s Content Takeover is all about data-driven marketing and takes place from January 27 to 29, 2015.
Marketing experts and the news team will explore the latest trends in data-driven marketing, including:
- Navigating the complex world of big data;
- Best practices for targeting and retargeting ads;
- Fine-tuning segmentation strategies;
- Being aware of the latest privacy regulation.
Our webinar that supports this Content Takeover is titled “Cut Through the Big Data Noise to Capture Valuable Analytics,” and includes thought leadership from Heidi Bullock, vice president of demand generation at Marketo; Mia Vallo, digital marketing analytics at National Geographic Society; and Nick. M. Necsulescu, senior manager of customer segmentation at TD Bank Group; and will be moderated by our editor Melanie White.
For more information on a detailed agenda, follow this link to secure your place and register for this webinar.
As well as tuning into the webinar, we invite you to share this experience through all our article pages and social handles with your thoughts and ideas to make this a truly engaging few days and give you plenty of top tips to go away with.
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