Charles Schwab & Co. Inc. launched a print campaign focused on its ability to combine the advantages of Web investing while getting personal service and help from investment professionals.
The initial phase of the “full-service electronic investing” campaign will run through November. Ads will appear in major financial publications, including The Wall Street Journal, The New York Times, Investors Business Daily, Barron’s, USA Today, as well as the major news weeklies and monthly personal finance magazines such as Money, Worth and Smart Money. Spending was not disclosed.
“The old image of Wall Street is dead,” said David S. Pottruck, president and co-CEO of Schwab. “Today’s model of full service means something completely different. And while the Internet has empowered and freed investors, the new definition is not just about technology. It’s all about finding the right combination of people and technology.”
Schwab began its online brokerage less than two and a half years ago and now claims close to two million active online accounts with $132 billion in assets as of July 31. Investors transact over $2 billion dollars worth of securities through the site every week.
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