More NewsSchwab Online Media to Omnicom’s PHD

Schwab Online Media to Omnicom's PHD

The financial services company consolidates online planning and buying with offline media.

Charles Schwab has tapped Omnicom’s PHD to take over its online planning and buying from independent KP Media, which has handled the firm’s interactive media duties since 1997.

The financial services firm also consolidated broadcast media buying with PHD, taking it from independent RPA, which has worked with Schwab since 1990. PHD already handled media planning for all the company’s offline advertising, and has taken care of print and out-of-home media buying since 1997. PHD will now handle all media planning and buying assignments for Schwab.

Steve Grubbs, CEO of PHD North America, said the agency would work to achieve strategic integration across all of the financial services company’s online and offline communications.

Schwab had sought to consolidate planning and buying to better integrate its efforts and improve coordination with its creative agencies. The company named Havas’ Euro RSCG as its full-service brand and retail agency late last year.

“Consolidation of these responsibilities will allow us to encourage innovation in the continually changing media landscape, streamline operations and operate more flexibly and efficiently,” said Becky Saeger, Schwab’s CMO, in a statement.

PHD will handle media chores for Schwab’s brokerage, Charles Schwab & Co., as well as for Charles Schwab Bank, Cybertrader and U.S. Trust.

The choice of PHD came after a formal review that included PHD, RPA and Havas’ MPG.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts