Sci Fi Channel Launches Multi-channel Promotion
The NBC-owned cable network will give away 1.4 million downloads through iTunes of an episode of its popular "Battlestar Galactica" series using a code in the print version of TV Guide.
The NBC-owned cable network will give away 1.4 million downloads through iTunes of an episode of its popular "Battlestar Galactica" series using a code in the print version of TV Guide.
NBC Universal’s Sci Fi Channel has launched a cross-channel promotion with TV Guide and iTunes to give away 1.4 million downloads of an episode of its popular “Battlestar Galactica” series using a code in the print version of TV Guide.
“If someone isn’t already a fan, then we are confident that sampling this episode on iTunes will bring them to Sci Fi for more,” said Blake Callaway, VP of brand marketing for Sci Fi Channel, in a statement.
Giving away samples of television programming on iTunes is becoming a regular tool in NBC Universal’s kit. Recently, the network offered its new program “Conviction,” along with a behind-the-scenes video and a music video of the show’s theme, for download ten days before it debuted on TV.
The “Battlestar Galactica” episode, called “Downloaded,” originally aired on Sci Fi Channel on February 24. The promotion is being used to drive viewers to the finale of the show’s second season, which airs on March 10. Each of the 1.4 million newsstand copies of the latest TV Guide issue will feature a 12-digit code on the cover, which readers can enter at the iTunes Music Store to receive their free download.
Like other “Battlestar Galactica” episodes, “Downloaded” is available on iTunes for $1.99 without the promotion code. NBC Universal began offering several of its shows for download in the fall, following ABC’s lead with shows like “Lost” and “Desperate Housewives,” and “Battlestar Galactica” is consistently in the top 10 video downloads on iTunes.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceMarketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleIn life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleThere is room for better lead capturing as ABM evolves in a cookieless world Read More...
View articleTop-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleThe dark horse your business needs to outperform competition and win at search Read More...
View article