Savescreen.com launched Screensaver Ad Server, which allows Web sites to offer multimedia-rich screensavers that include personalized greetings, advertising, and hyperlinks back to the sites.
The screensavers can include advertisements with a high degree of “stickiness” because they often remain on a user’s desktop for months, the company said.
The Screensaver Ad Server takes care of everything including template creation, personalization, distribution and trafficking statistics, the company said.
The software runs on NT servers and includes the dynamic generation of Web pages and the process of notifying recipients that someone has created a screensaver greeting for them.
Because most visitors will create personalized screensavers for themselves and for their family and friends, it is “far less likely that recipients will ignore any advertising that appears while the screensaver is running,” the company said.
If hyperlinks are embedded in the screensaver, users can click-through to the site of the advertiser.
Savescreen.com is a member of the privately held Netpresenter group.
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