More NewsScripps Interactive Prez: “Customers Are On YouTube” (Quote of the Day)

Scripps Interactive Prez: "Customers Are On YouTube" (Quote of the Day)

“We want to be where the customers are, and they are on YouTube

“We want to be where the customers are, and they are on YouTube. More specifically, it’s a way for customers to snack on your brand in between full episodes… We will use that ability to snack as a brand builder and marketing play for our linear and nonlinear products.”

-Deanna Brown, president of the interactive group at Scripps Networks, commenting on the company’s new distribution deal with YouTube. Bush’s Baked Beans is the current advertiser on 200 videos from Scripps’ HGTV, Food Network, DIY Network and Fine Living networks that are running on YouTube.

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