“We want to be where the customers are, and they are on YouTube. More specifically, it’s a way for customers to snack on your brand in between full episodes… We will use that ability to snack as a brand builder and marketing play for our linear and nonlinear products.”
-Deanna Brown, president of the interactive group at Scripps Networks, commenting on the company’s new distribution deal with YouTube. Bush’s Baked Beans is the current advertiser on 200 videos from Scripps’ HGTV, Food Network, DIY Network and Fine Living networks that are running on YouTube.
A lot of cool stuff is happening with email today. As an email marketer doing your job day in and day out, ... read more
Despite the fact that it faces growing competition from Facebook, Instagram and Snapchat, Google-owned YouTube is still one of the most popular ... read more