Scripps Networks has created a new vice president post to oversee marketing and analytics for its online division.
The company, which includes lifestyle television brands Home & Garden Television and the Food Network and country music network Great American Country under its umbrella of media holdings, tapped Linda Fisk for the role.
In the newly created position, Fisk is responsible for research and analytics on the company’s online audience, both in terms of advertiser and consumer behavior. She will also develop search engine marketing campaigns, help enhance Scripp’s search technology, and implement new online marketing initiatives.
Fisk comes from Belo Interactive, where she was VP of audience development and management. She spent 15 years in marketing, beginning at Ogilvy & Mather.
“Our company and online brands are experiencing growth, and we wanted to be proactive to opportunities that would help us increase revenues,” said Ron Feinbaum, SVP and general manager of the Scripps online division. “To do this, we needed someone with experience in audience operations that would help us not only build upon the foundation we have previously created but also understand how our audiences, composed of consumers and marketers, use our Web sites.”
Fisk has also held positions at Bozell Inc., Hal Riney & Partners, and J. Walter Thompson.
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