Scudder Funds Signs Ad Pact With AOL

America Online said that Scudder Funds, a family of 60 no-load mutual funds with approximately $30 billion in assets, signed a two-year advertising pact.

Scudder Funds will become AOL’s premier mutual fund advertiser throughout its mutual fund content, including on AOL’s Personal Finance Channel.

Under the agreement, Scudder will be featured prominently within the AOL Mutual Fund Center, including the Mutual Fund Center Main Screen, the Investment Research area, in the Sage and Morningstar areas and on the new Mutual Fund Companies screen, scheduled to launch in mid-September. It will be found through the Fund Companies button on AOL Mutual Fund Center and Keyword: Fund Companies, the firms stated.

As part of the agreement, Scudder will also have a prominent presence in the Personal Finance area of CompuServe. Financial details were not disclosed.

The agreement will give AOL members easy, one-click access to information about Scudder Funds, along with information on retirement and college tuition planning and access to Scudder Funds’ IRA calculators, the companies said.

The Mutual Fund Center will also provide Scudder Funds’ shareholders access to account information online. In addition, AOL said its members will be able to access information about the AARP Investment Program from Scudder, the Scudder University WEB, an interactive educational Web site for retirement plan participants, and the Scudder Kemper Baby Boomer site.

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