Search Isn’t Everything

Two notable quotes from yesterday’s SES panel called “ClickZ Forum: Ads Beyond Search,” moderated by our own Rebecca Lieb.

“Search for me personally is becoming a little less important. The way I’m accessing content I’m not yet aware of are blogs and RSS feeds, as well as directories. The directory format has been set aside because search has become so important. But I do think the directory format is going to come back.” -Mark Kingdon, CEO of Organic

“There’s a great deal of segregation of search and other online media planning. It creates a disconnect. I firmly believe search isn’t entirely scientific. There’ a real art to writing copy, for instance.” -Tessa Wegert, Digital Media Strategist for Enlighten

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