Internet search volume rose 15 percent in the five months between June and October of this year, according to Nielsen//NetRatings. Ask Jeeves emerged as the highest-gaining search engine in the period.
Over 5.1 billion searches were conducted in October. Google, Yahoo, MSN, and America Online held their top four positions, showing incremental growth during the five months.
“Search volume continues to increase and is generated consistently among the ‘Big Three,’ growing their collective market share,” said Ken Cassar, director of strategic analysis for Nielsen//NetRatings.
Ask Jeeves edged out players such as My Way Search to rank fifth in market share. The search engine experienced a 77 percent growth in market share to reach 2.6 percent. Following its recent acquisition by
“As the search market continues to mature, customers’ relationships with the major search engines have only grown deeper,” said Cassar.
Also of note in the study is the emergence of images as the fastest-growing vertical for search. That category grew 36.6 percent in the five-month span from June to October. Local, Web, news and shopping follow images in terms of both vertical search growth and market share.
A class action lawsuit against an internet-connected pleasure device highlights the potential pitfalls a growing number of companies will face as they embrace ... read more
Google sparked a small firestorm last week as reports surfaced that its intelligent assistant device Google Home delivered an unsolicited advertisement to unsuspecting owners.
According to Internet Retailer's newly released The Best Digital Marketers in E-Commerce report, Target is the most effective marketer in online retail. So why is it struggling overall?
The rise of YouTube and digital video generally has a lot to do with the rise of the internet and the abundance of digital video content. But YouTube's ascendency is also the result of Google's savvy use of algorithms.