While investment in display advertising is still widespread, there has been a shift in the way in which traditional display advertising is used by marketers. So what methods are advertisers employing instead?
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Social media has changed the game in the hospitality industry. Most hotels use Instagram to visually engage their audience; some use Twitter for customer service and social listening; but many completely fail at Facebook marketing.
As we have learned from the previous columns in this series, images are the major contributor to bloated, slow-loading mobile pages.
Last week, PageFair released its 2017 Adblock Report, and the news was not good for publishers and advertisers.
The problem: the size of webpages sent to mobile phones has quadrupled in just five years. The main cause: images account for 67% of total page weight. Find out if images are ruining your mobile web experience.
Programmatic is a game-changing technology in the advertising industry.
The fact that innovation drives economic growth is indisputable, but how do countries engender a culture of innovation and entrepreneurship among young people?
Mobile devices currently account for more than half of all internet use on a global level, and yet, many websites are still ... read more