The explosion of mobile has made tracking and targeting consumers across devices increasingly challenging for marketers.
Results for " /page"
Stats from multiple sources show that U.S. display advertising spend will climb in the next two years.
From Black Friday through to New Year’s Eve, the holidays are big business for B2C retailers. But as holiday shoppers prepare to swarm the shops, how can you make your festive campaign stand out?
Marketers have all kinds of tools at their fingertips, but email marketing remains one of the most powerful. Here we unpick how to write and send a great one.
Facebook is a powerful platform for advertisers that has grown rapidly since its humble beginnings in 2004 to become an essential social channel to advertise a product or promote a brand. Here's everything you need to know about where the social network is at in 2015, listed in 20 handy points.
This analyzes how The Washington Post has decided to address users with ad-blocking software installed on their devices. Is this an effective way to counter this issue?
These examples of brands effectively telling stories via advertising underscore the notion that authenticity is an integral aspect of a successful content marketing strategy.
Facebook has introduced new communication features for Pages, including tools which allow customers to send private messages to businesses.
Facebook has added a ‘Send Message’ button to its platform, allowing users to privately interact with businesses through advertisements on users’ news feeds.