Account-based marketing is having its moment in the sun with vendors and B2B marketers. Will that carry over to marketing automation, too?
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Everybody wants to be Instagram all-star. And thanks to the platform’s recent additions of self-service ads and Facebook-powered targeting, the opportunities for ... read more
As we've seen in the digital age, any industry can be disrupted at any time. But those with obvious inefficiencies are the most vulnerable.
People are more likely to support brands that share their values, so cause marketing can help the world and the brand's bottom line - as long as it's done right.
The importance of headlines should never be overlooked, a little time spent finding the right headline can make a lot of difference. ... read more
The infotainment systems in modern vehicles not only sync with the driver’s smartphone for hands-free calls, but also allow use of apps ... read more
Content marketing has been widely adopted but how are people measuring whether it works or not? Which metrics should we be looking ... read more
Making the most of what you’ve got: email, SMS, social media, brochures, packaging, SEO and ASO and optimizing your mobile site design ... read more
On February 8, China’s 1.3 billion people will see in the Chinese New Year of the Monkey. Here’s how brands like PepsiCo, ... read more