Effective app marketing is not about generating app page traffic, but rather about ensuring your app is discovered by targeted and relevant users who will install your app and use it regularly.
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Every year, the average business spends thousands of dollars on Facebook ads but has little or nothing to show for it. If this is true for your business, what can you do about it?
Despite the meteoric rise of ecommerce, mobile conversion rates are still a critical issue for retailers.
As an email marketer, I would rather have 100 customers who open and engage with my messages than 10,000 who don't.
As we have learned from the previous columns in this series, images are the major contributor to bloated, slow-loading mobile pages.
Filling in web forms can be tiresome for consumers, but good design can make a huge difference both to the user experience … read more
Marketers are increasingly waking up to the challenges and opportunities of online forms. Recent data by Fospha has shown that marketers who ... read more
Google has announced on its Analytics blog and at SMX East the launch of some intriguing updates to its Analytics platform, notably ... read more
Alvin Wang Graylin, HTC China Regional President of Vive, explains how the mass adoption of virtual reality will disrupt media and advertising. (And why that adoption is probably going to start in China.)