Five years ago, in April 2011, Zappos’ market share in Google was more than three times as large as Nordstrom‘s. Today, Nordstrom ... read more
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At eDelivery Expo 2016 in Birmingham’s National Exhibition Centre, Samantha Hearn, Head of Social Media at Anicca Digital, gave a jam-packed presentation ... read more
Mother’s Day is big business for brands of all kinds. The National Retail Federation reports Americans spent upwards of $170 each on gifts ... read more
Digital content in a range of formats is helping BT Sport to establish itself in a competitive market. I’ve been asking Mike ... read more
As things change at a fast pace, so does the need to evaluate every element of a content marketing strategy, in order ... read more
People are more likely to support brands that share their values, so cause marketing can help the world and the brand's bottom line - as long as it's done right.
In April 2015 there was an industry article about Stanley Steamer “cleaning up” its email and direct mail strategies. In the article they ... read more
Chinese tourists make more than 100 million overseas trips a year, but marketing to this lucrative group starts long before they leave China.
Google made major news last week when it confirmed that it was eliminating right rail (sidebar) ad slots for queries with a high ... read more
Any retail marketing strategy in Asia needs a minimum of three channels, according to regional experts.