Second Life for Idiots (and Marketers)
Are you confused about Second Life and how to market there? Do you not know your virtual world from your avatar? Do you want to sell cars on a giant Hot Wheels style track but you have no idea how to even start chatting with someone? Well, interactive marketing firm Spunlogic has just the e-book for you! Stephanie Critchfield, the director of marketing for Spunlogic, sent me the link to "A Second Life Among Firsts a Guide for Understanding Virtual Worlds," as a free e-book of advice and layman's terms about what a virtual world is, and specifically Linden Lab's Second Life