Seeding the Engines: Part 1

Have you ever outsourced or self-submitted your site to search engines and directories only to find that you didn’t get listed or well positioned in the engines you wanted? Well, with a good overview of the basic search engine optimization (SEO) process, you can easily attain your goals.

By breaking up the process into the following four key tasks, you can make getting listed where you want a whole lot easier.

  • Analyze, develop, or improve the key phrases used to find your Web site.

  • Optimize your content with these key phrases for search engine compatibility.
  • Submit and register your site correctly to ensure the focus is on all your pages, specific to your key-phrase list.
  • Monitor and audit the results.

This article will address the first two bulleted tasks, while Part 2 will detail how to submit your site and monitor the results correctly — all for a better understanding of the entire SEO process.

Analyze Your Key Phrases

A critical step before you start any SEO campaign is to conduct a thorough keyword analysis. Analyzing, developing, and improving the key phrases used to find your Web site can be more of an art than a science. You’ll want to query employees and customers alike and get adequate input from all relevant sources regarding all possible phrases that might be used.

Traffic-analysis tools, such as WebTrends, can analyze your server logs to determine the key phrases people used to find your Web site. This will give you a preliminary list of key phrases you might consider optimizing for, but you’ll need to do some additional research to develop your best list.

Most professional SEO firms will do the research to develop keywords, providing you with the best list of key phrases. There are tools you can use to help yourself in developing additional key phrases. Tools such as Wordtracker, did-it, WordSpot, and GoTo will offer key-phrase popularity comparisons and perhaps trigger your thought process to generate more possibilities. You can then take your new list to friends or family for additional review and recommendations.

Once you have a semifinal list, prioritize it, and then do some searches with these phrases. See how many similar documents are found and which competitors are showing up. Be sure to scrutinize the relevancy of each key phrase on your list, and plan to optimize for only the most relevant key phrases.

Optimize Your Content for Search Engine Compatibility

Write your content for each individual Web page as designed for a specific key phrase. First, take care of the hidden HTML program language issues:

  • Ensure title head tags are properly installed.

  • Ensure keyword and description meta tags are properly created.
  • Ensure image ALT tags are properly created.
  • If a tag is used, insert keywords, descriptions, and content. <li> If using JavaScript links or image map, add text links if possible. <li> Check your search engine compatibility regarding dynamically generated pages (for example, .cgi, .asp, .cf, .php, etc.).</ul> <p>All of the above items should be corrected on your home page, and each of your subpages should be optimized for each key phrase, one phrase per page. None of the above hidden changes will affect the look or functionality of your Web site. All of these changes will make a significant difference in making your site search enginefriendly. <p>After taking care of the HTML issues, review the visible content on each page, optimizing this text for a specific key phrase. The first paragraph or two should include the key phrase with intelligent, comprehensive, and grammatically correct marketing copy describing your offerings. <p>This will help the robot engines like <a href="http://www.altavista.com/">AltaVista</a> and <a href="http://www.hotbot.com/">HotBot</a> and other crawlers to reach deeper into your Web site to rank more pages. Search enginefriendly HTML program language and well-written content help these engines accept and recognize pages deep within your Web site for inclusion in their databases. <p>Stay tuned for Part 2: submitting to register your site correctly and suggestions for proper monitoring of your search engine listings.</p> <div class="line"></div> <div class="more-in-category"> <h4>Related reading</h4> <div class="post"> <div class="post-thumbnail alignleft"> <a href="https://www.clickz.com/how-black-friday-can-lead-to-valuable-organic-search-opportunities/107997/"><img width="120" height="90" src="https://www.clickz.com/wp-content/uploads/sites/2/2016/11/fr4-120x90.png" class="attachment-120x90 size-120x90 wp-post-image" alt="fr4" srcset="https://www.clickz.com/wp-content/uploads/sites/2/2016/11/fr4-120x90.png 120w, https://www.clickz.com/wp-content/uploads/sites/2/2016/11/fr4-146x110.png 146w, https://www.clickz.com/wp-content/uploads/sites/2/2016/11/fr4-360x270.png 360w" sizes="(max-width: 120px) 100vw, 120px"/></a> </div> <div class="post-info"> <h2 class="post-title"><a href="https://www.clickz.com/how-black-friday-can-lead-to-valuable-organic-search-opportunities/107997/" title="How Black Friday can lead to valuable organic search opportunities">How Black Friday can lead to valuable organic search opportunities</a></h2> <div class="post-meta"> <span class="post-date">11 Nov 16</span> | <span class="post-author">Author <a href="https://www.clickz.com/author/tereza/" title="Posts by Tereza Litsa" rel="author">Tereza Litsa</a></span> | <span class="post-category-list"><a href="https://www.clickz.com/category/search/paid-search/" rel="category tag">Paid Search</a> <a href="https://www.clickz.com/category/search/" rel="category tag">Search</a> <a href="https://www.clickz.com/category/search/search-marketing/" rel="category tag">Search Marketing</a> <a href="https://www.clickz.com/category/search/seo/" rel="category tag">SEO</a></span> | <a class="post-comments" href="https://www.clickz.com/how-black-friday-can-lead-to-valuable-organic-search-opportunities/107997/#comment"></a> </div> <p class="excerpt"> Black Friday can be a great commercial opportunity for brands, but how can you create a successful strategy for the big day? Black<a href="https://www.clickz.com/how-black-friday-can-lead-to-valuable-organic-search-opportunities/107997/" style="text-decoration:none;"> ... read more</a> </p> </div> <div class="clear"></div> </div> <div class="post"> <div class="post-thumbnail alignleft"> <a href="https://www.clickz.com/10-useful-tools-for-writing-compelling-content-for-seo/107789/"><img width="120" height="90" src="https://www.clickz.com/wp-content/uploads/sites/2/2016/11/typewriter-120x90.jpeg" class="attachment-120x90 size-120x90 wp-post-image" alt="typewriter" srcset="https://www.clickz.com/wp-content/uploads/sites/2/2016/11/typewriter-120x90.jpeg 120w, https://www.clickz.com/wp-content/uploads/sites/2/2016/11/typewriter-300x225.jpeg 300w, https://www.clickz.com/wp-content/uploads/sites/2/2016/11/typewriter-768x576.jpeg 768w, https://www.clickz.com/wp-content/uploads/sites/2/2016/11/typewriter-1024x768.jpeg 1024w, https://www.clickz.com/wp-content/uploads/sites/2/2016/11/typewriter-146x110.jpeg 146w, https://www.clickz.com/wp-content/uploads/sites/2/2016/11/typewriter-360x270.jpeg 360w" sizes="(max-width: 120px) 100vw, 120px"/></a> </div> <div class="post-info"> <h2 class="post-title"><a href="https://www.clickz.com/10-useful-tools-for-writing-compelling-content-for-seo/107789/" title="10 useful tools for writing compelling content for SEO">10 useful tools for writing compelling content for SEO</a></h2> <div class="post-meta"> <span class="post-date">09 Nov 16</span> | <span class="post-author">Author <a href="https://www.clickz.com/author/guestwriter/" title="Posts by Guest Writer" rel="author">Guest Writer</a></span> | <span class="post-category-list"><a href="https://www.clickz.com/category/content-marketing/" rel="category tag">content marketing</a> <a href="https://www.clickz.com/category/search/" rel="category tag">Search</a> <a href="https://www.clickz.com/category/search/seo/" rel="category tag">SEO</a></span> | <a class="post-comments" href="https://www.clickz.com/10-useful-tools-for-writing-compelling-content-for-seo/107789/#comment"></a> </div> <p class="excerpt"> Almost 93% of all online experiences begin with a search engine and 70% of the links that people click are organic.* Do<a href="https://www.clickz.com/10-useful-tools-for-writing-compelling-content-for-seo/107789/" style="text-decoration:none;"> ... read more</a> </p> </div> <div class="clear"></div> </div> <div class="post"> <div class="post-thumbnail alignleft"> <a href="https://www.clickz.com/google-home-services-ads-come-to-mobile-search-then-disappear-again/107772/"><img width="120" height="90" src="https://www.clickz.com/wp-content/uploads/sites/2/2016/11/sew1_handyman_sacremento_home_services-1-120x90.jpg" class="attachment-120x90 size-120x90 wp-post-image" alt="sew1_handyman_sacremento_home_services-1" srcset="https://www.clickz.com/wp-content/uploads/sites/2/2016/11/sew1_handyman_sacremento_home_services-1-120x90.jpg 120w, https://www.clickz.com/wp-content/uploads/sites/2/2016/11/sew1_handyman_sacremento_home_services-1-146x110.jpg 146w" sizes="(max-width: 120px) 100vw, 120px"/></a> </div> <div class="post-info"> <h2 class="post-title"><a href="https://www.clickz.com/google-home-services-ads-come-to-mobile-search-then-disappear-again/107772/" title="Google Home Services ads come to mobile search (then disappear again)">Google Home Services ads come to mobile search (then disappear again)</a></h2> <div class="post-meta"> <span class="post-date">08 Nov 16</span> | <span class="post-author">Author <a href="https://www.clickz.com/author/andy-favell/" title="Posts by Andy Favell" rel="author">Andy Favell</a></span> | <span class="post-category-list"><a href="https://www.clickz.com/category/search/paid-search/" rel="category tag">Paid Search</a> <a href="https://www.clickz.com/category/search/" rel="category tag">Search</a> <a href="https://www.clickz.com/category/search/search-marketing/" rel="category tag">Search Marketing</a> <a href="https://www.clickz.com/category/search/seo/" rel="category tag">SEO</a></span> | <a class="post-comments" href="https://www.clickz.com/google-home-services-ads-come-to-mobile-search-then-disappear-again/107772/#comment"></a> </div> <p class="excerpt"> A trial of Google Home Services (GHS) ads on mobile is the clearest sign yet that Google intends to roll the GHS<a href="https://www.clickz.com/google-home-services-ads-come-to-mobile-search-then-disappear-again/107772/" style="text-decoration:none;"> ... read more</a> </p> </div> <div class="clear"></div> </div> <div class="post"> <div class="post-thumbnail alignleft"> <a href="https://www.clickz.com/the-future-of-mobile-local-search-part-three-tradesmen-home-services-verification-and-guarantees/107686/"><img width="120" height="90" src="https://www.clickz.com/wp-content/uploads/sites/2/2016/11/dna35_home_services_teaser-120x90.jpg" class="attachment-120x90 size-120x90 wp-post-image" alt="dna35_home_services_teaser" srcset="https://www.clickz.com/wp-content/uploads/sites/2/2016/11/dna35_home_services_teaser-120x90.jpg 120w, https://www.clickz.com/wp-content/uploads/sites/2/2016/11/dna35_home_services_teaser-146x110.jpg 146w" sizes="(max-width: 120px) 100vw, 120px"/></a> </div> <div class="post-info"> <h2 class="post-title"><a href="https://www.clickz.com/the-future-of-mobile-local-search-part-three-tradesmen-home-services-verification-and-guarantees/107686/" title="The future of mobile local search part three: tradesmen, home services, verification and guarantees">The future of mobile local search part three: tradesmen, home services, verification and guarantees</a></h2> <div class="post-meta"> <span class="post-date">03 Nov 16</span> | <span class="post-author">Author <a href="https://www.clickz.com/author/andy-favell/" title="Posts by Andy Favell" rel="author">Andy Favell</a></span> | <span class="post-category-list"><a href="https://www.clickz.com/category/media/mobile/" rel="category tag">Mobile</a> <a href="https://www.clickz.com/category/search/paid-search/" rel="category tag">Paid Search</a> <a href="https://www.clickz.com/category/search/" rel="category tag">Search</a> <a href="https://www.clickz.com/category/search/search-marketing/" rel="category tag">Search Marketing</a> <a href="https://www.clickz.com/category/search/seo/" rel="category tag">SEO</a></span> | <a class="post-comments" href="https://www.clickz.com/the-future-of-mobile-local-search-part-three-tradesmen-home-services-verification-and-guarantees/107686/#comment"></a> </div> <p class="excerpt"> The third part of our of mobile local search series examines searches for tradesmen (paid and unpaid results) and the various trials and betas Google is running in California, USA with locksmiths, plumbers, handymen, electricians et al. </p> </div> <div class="clear"></div> </div> </div> </div> <meta itemprop="datePublished" content="2001-04-11T04:00:00+00:00"/> <meta itemprop="dateModified" content="2001-04-11T04:00:00+00:00"/> <div class="line"></div> </div> </div> <a id="comment"></a> <div id="disqus_thread"> </div> </div> <!-- Sidebar --> <div id="sidebar"> <div id="social-sidebar"> <form role="search" method="get" id="searchform" action="https://www.clickz.com/"> <div> <input type="text" value="" name="s" id="s"/> <input type="submit" id="searchsubmit" value=""/> </div> </form> <div id="social-buttons"> <div id="google-plus-button" class="alignright"> <!-- Place this tag where you want the +1 button to render. --> <div class="g-plusone" data-annotation="inline" data-width="80"></div> <!-- Place this tag after the last +1 button tag. --> <script type="text/javascript">window.___gcfg={lang:'en-GB'};(function(){var po=document.createElement('script');po.type='text/javascript';po.async=true;po.src='https://apis.google.com/js/plusone.js';var s=document.getElementsByTagName('script')[0];s.parentNode.insertBefore(po,s);})();</script> </div> <div id="twitter-follow-button" class="alignright"> <a href="https://twitter.com/clickz" class="twitter-follow-button" data-show-count="false" data-show-screen-name="false"></a> <script>!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0];if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src="//platform.twitter.com/widgets.js";fjs.parentNode.insertBefore(js,fjs);}}(document,"script","twitter-wjs");</script> </div> <div id="facebook-like-button" class="alignright"> <iframe src="//www.facebook.com/plugins/like.php?href=https://www.facebook.com/clickz&amp;send=false&amp;layout=button_count&amp;width=80&amp;show_faces=false&amp;action=like&amp;colorscheme=light&amp;font=arial&amp;height=21" scrolling="no" frameborder="0" style="border:none; overflow:hidden; width:80px; height:21px;" allowTransparency="true"></iframe> </div> </div> <div style="clear:both;"></div> </div> <div id="widget_marketo-email-form-widget" class="widget marketo-email-form-widget-2 widget_marketo-email-form-widget"> <div class="cnt-marketo-email-form-widget-title"> UNMISSABLE </div> <div class="cnt-marketo-email-form-widget-subtitle"> DIGITAL INSIGHTS </div> <div class="cnt-marketo-email-form-widget-text"> Thought leadership, best practice & handpicked news. Subscribe to join the leading global community of over 200k digital marketers. </div> <div class="cnt-marketo-email-form-container-5848013a3712f cnt-marketo-email-form-container-sidebar cnt-marketo-email-form-container"> <form name="sidebar" action="" class="cnt-marketo-email-form-5848013a3712f cnt-marketo-email-form-sidebar cnt-marketo-email-form" method="post" onsubmit="return(cnt_marketo_email_form_submit('5848013a3712f'))"> <input name="uniqid" type="hidden" value="5848013a3712f"> <input name="munchkinId" type="hidden" value="243-MRR-459"> <input name="field_names" type="hidden" value='["Email","Brand__c","Vertical1__c","Lead_Form_Description__c"]'> <input name="redirect_url" type="hidden" value='https://www.clickz.com/subscription-cz.html'> <input name="ty" type="hidden" value='VGhhbmsgeW91IGZvciBzdWJzY3JpYmluZyE='> <input name=Email type="email" value="" required class=" cnt-marketo-email-form-input cnt-marketo-email-form-email" placeholder="Your email address"> <input name=Brand__c type="hidden" value="ClickZ" class=" cnt-marketo-email-form-input cnt-marketo-email-form-brand__c" placeholder=""> <input name=Vertical1__c type="hidden" value="Digital Marketing" class=" cnt-marketo-email-form-input cnt-marketo-email-form-vertical1__c" placeholder=""> <input name=Lead_Form_Description__c type="hidden" value="ClickZ - Email Submitted" class=" cnt-marketo-email-form-input cnt-marketo-email-form-lead_form_description__c" placeholder=""> <button class="cnt-marketo-email-form-submit hide-loader"> Join </button> </form> <div class="cnt-marketo-email-form-error-5848013a3712f cnt-marketo-email-form-error"></div> </div> </div><div id="cnt-visit-us-widget" class="widget cnt-visit-us-widget-2 cnt-visit-us-widget"> <h2 class="widget-title cnt-visit-us-title">Visit us on:</h2> <div class="cnt-visit-us-icons"> <a class="cnt-visit-us-icon cnt-visit-us-icon-twitter" href="http://www.twitter.com/clickz" target="_blank"></a> <a class="cnt-visit-us-icon cnt-visit-us-icon-facebook" href="https://www.facebook.com/clickz" target="_blank"></a> <a class="cnt-visit-us-icon cnt-visit-us-icon-youtube" href="https://www.youtube.com/user/ClickZVideo" target="_blank"></a> <a class="cnt-visit-us-icon cnt-visit-us-icon-linkedin" href="https://www.linkedin.com/company/clickz-com" target="_blank"></a> </div> <div class="clear"></div> </div><div id="widget_text" class="widget text-3 widget_text"><h2 class="widget-title">rhc-mpu-ad-slot1</h2> <div class="textwidget"><div id='rhc-mpu-ad-slot1'> <script type='text/javascript'>googletag.cmd.push(function(){googletag.display('rhc-mpu-ad-slot1');});</script> </div></div> </div><div id="cnt-events-widget" class="widget cnt-webinars-2 cnt-events-widget"><h2 class="widget-title"><a href="https://www.clickz.com/webinars/">Webinars</a></h2> <ul> <li> <a href="https://www.clickz.com/webinars/coming-up-rethinking-conversion-rate-optimization-focusing-on-the-metrics-that-matter/" class="post-title" ?><b>On Demand</b>: The Mobile Conversion Masterclass: New Digital Strategies to Drive Offline Sales</a><br> <ul class="event-meta"> <li>06 Oct 16 01:00 PM ET</li> </ul> </li> <li> <a href="https://www.clickz.com/webinars/coming-up-the-new-customer-journey/" class="post-title" ?><b>On Demand</b>: The New Customer Journey</a><br> <ul class="event-meta"> <li>20 Oct 16 11:00 AM ET</li> </ul> </li> <li> <a href="https://www.clickz.com/webinars/webinar-how-to-optimise-your-forms-for-maximum-success/" class="post-title" ?><b>Webinar:</b> How to optimise your forms for maximum success</a><br> <ul class="event-meta"> <li>15 Nov 16 04:00 PM GMT</li> </ul> </li> <li> <a href="https://www.clickz.com/webinars/webinar-the-ultimate-guide-to-attribution" class="post-title" ?><b>Webinar:</b> Set Your Data Free! The Ultimate Guide to Attribution</a><br> <ul class="event-meta"> <li>01 Dec 16 01:00 PM ET</li> </ul> </li> <li><a class="button" href="https://www.clickz.com/webinars/">All webinars</a></li> </ul> </div><div id="widget_text" class="widget text-9 widget_text"><h2 class="widget-title">Comments</h2> <div class="textwidget"><div class="widget-inner"> <div id="recentcomments" class="dsq-widget"> <script type="text/javascript" src="https://clickz.disqus.com/recent_comments_widget.js?num_items=25&hide_avatars=0&avatar_size=32&excerpt_length=280"></script> </div> </div></div> </div><div id="widget_youtube-channel" class="widget youtube-channel-2 widget_youtube-channel"><h2 class="widget-title">Featured Video</h2><div class="youtube_channel default ytc_display_thumbnail"><div class="ytc_video_container ytc_video_1 ytc_video_first ar4_3" style="width:300px"><h3 class="ytc_title ytc_title_above">Jason Parker, Leo Burnett</h3><a href="//www.youtube.com/watch?v=lYr6Kr6pa-Q" title="Jason Parker, Leo Burnett" class="ytc_thumb ytc-lightbox ar4_3"><span style="background-image:url(//img.youtube.com/vi/lYr6Kr6pa-Q/0.jpg)" title="Jason Parker, Leo Burnett" id="ytc_lYr6Kr6pa-Q"></span></a></div><!-- .ytc_video_container --><div class="clearfix"></div><div class="ytc_link"><p><a href="https://www.youtube.com/channel/UCYItFofNMelG8xlzT0YRcGg" title="See more videos">See more videos</a></p></div></div><!-- .youtube_channel --><div class="clearfix"></div></div><div id="widget_text" class="widget text-5 widget_text"><h2 class="widget-title">rhc-mpu-ad-slot2</h2> <div class="textwidget"><div id='rhc-mpu-ad-slot2'> <script type='text/javascript'>googletag.cmd.push(function(){googletag.display('rhc-mpu-ad-slot2');});</script> </div></div> </div><div id="widget_shortcodeui" class="widget shortcodeui-2 widget_shortcodeui"><!--- cnt-popularposts start ---><div class="popular-posts-block"><div class="popular-posts-block-container"><div class="block-title"><h2 class="title">Popular Posts</h2></div><div class="block-post-items"> <div class="postitem"> <div class="postthumb"><a href="https://www.clickz.com/10-mistakes-businesses-and-brands-make-with-social-media/108430/"><img src="https://www.clickz.com/wp-content/uploads/sites/2/2016/12/ThinkstockPhotos-490133734-360x270-120x90.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="thinkstockphotos-490133734-360x270" srcset="https://www.clickz.com/wp-content/uploads/sites/2/2016/12/ThinkstockPhotos-490133734-360x270-120x90.jpg 120w, https://www.clickz.com/wp-content/uploads/sites/2/2016/12/ThinkstockPhotos-490133734-360x270-300x225.jpg 300w, https://www.clickz.com/wp-content/uploads/sites/2/2016/12/ThinkstockPhotos-490133734-360x270-146x110.jpg 146w, https://www.clickz.com/wp-content/uploads/sites/2/2016/12/ThinkstockPhotos-490133734-360x270.jpg 360w" sizes="(max-width: 120px) 100vw, 120px"/></a></div> <div class="postbody"> <h3 class="posttitle"><a href="https://www.clickz.com/10-mistakes-businesses-and-brands-make-with-social-media/108430/" class="post-title">10 mistakes businesses and brands make with social media</a></h3> <div class="postexcerpt"><p>With social media reach and engagement rates having dipped so precipitously over the last year or so, paying to play is the only option for most brands now.</p> </div> </div> <div style="clear: both;"></div> </div> <div style="clear: both;"></div> <div class="postitem"> <div class="postthumb"><a href="https://www.clickz.com/persona-creation-why-many-marketers-are-taking-the-wrong-approach/108169/"><img src="https://www.clickz.com/wp-content/uploads/sites/2/2016/11/Centerline_ClickZ_2-120x90.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="centerline_clickz_2" srcset="https://www.clickz.com/wp-content/uploads/sites/2/2016/11/Centerline_ClickZ_2-120x90.png 120w, https://www.clickz.com/wp-content/uploads/sites/2/2016/11/Centerline_ClickZ_2-146x110.png 146w, https://www.clickz.com/wp-content/uploads/sites/2/2016/11/Centerline_ClickZ_2-360x270.png 360w" sizes="(max-width: 120px) 100vw, 120px"/></a></div> <div class="postbody"> <h3 class="posttitle"><a href="https://www.clickz.com/persona-creation-why-many-marketers-are-taking-the-wrong-approach/108169/" class="post-title">Persona creation: why many marketers are taking the wrong approach</a></h3> <div class="postexcerpt"><p>Marketers create personas to better understand their target audience and what it looks like. If marketers can understand potential buyer behaviors, and where they spend their time online, then content can be targeted more effectively.</p> </div> </div> <div style="clear: both;"></div> </div> <div style="clear: both;"></div> <div class="postitem"> <div class="postthumb"><a href="https://www.clickz.com/three-things-we-learnt-from-black-friday-2016/108358/"><img src="https://www.clickz.com/wp-content/uploads/sites/2/2016/11/oxford-street-christmas-lights-120x90.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="oxford-street-christmas-lights" srcset="https://www.clickz.com/wp-content/uploads/sites/2/2016/11/oxford-street-christmas-lights-120x90.jpg 120w, https://www.clickz.com/wp-content/uploads/sites/2/2016/11/oxford-street-christmas-lights-300x225.jpg 300w, https://www.clickz.com/wp-content/uploads/sites/2/2016/11/oxford-street-christmas-lights-146x110.jpg 146w, https://www.clickz.com/wp-content/uploads/sites/2/2016/11/oxford-street-christmas-lights.jpg 360w" sizes="(max-width: 120px) 100vw, 120px"/></a></div> <div class="postbody"> <h3 class="posttitle"><a href="https://www.clickz.com/three-things-we-learnt-from-black-friday-2016/108358/" class="post-title">Three things we learnt from Black Friday 2016</a></h3> <div class="postexcerpt"><p>The figures are in, and all in all, Brits spent £2.9 billion this Black Friday. But beyond the figures, what lessons can retailers learn from the busiest ecommerce shopping day of the year?</p> </div> </div> <div style="clear: both;"></div> </div> <div style="clear: both;"></div> <div class="postitem"> <div class="postthumb"><a href="https://www.clickz.com/the-5-marketing-trends-top-brands-are-tracking-for-2017/108332/"><img src="https://www.clickz.com/wp-content/uploads/sites/2/2016/11/topshop-vr-1-120x90.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="virtual reality" srcset="https://www.clickz.com/wp-content/uploads/sites/2/2016/11/topshop-vr-1-120x90.jpg 120w, https://www.clickz.com/wp-content/uploads/sites/2/2016/11/topshop-vr-1-146x110.jpg 146w" sizes="(max-width: 120px) 100vw, 120px"/></a></div> <div class="postbody"> <h3 class="posttitle"><a href="https://www.clickz.com/the-5-marketing-trends-top-brands-are-tracking-for-2017/108332/" class="post-title">The 5 marketing trends top brands are tracking for 2017</a></h3> <div class="postexcerpt"><p>As marketers plan for the year ahead, we’re highlighting the top trends for marketers for 2017, with intelligence tracked by Catalyst Alerts.</p> </div> </div> <div style="clear: both;"></div> </div> <div style="clear: both;"></div></div></div></div><!--- cnt-popularposts end ---></div> </div> <div class="clear"></div> </div><!-- #container close --> <!-- Footer --> <div id="footer"> <div id="footer-top"> <div class="main-container"> <div class="cnt-marketo-email-form-container-5848013a41d17 cnt-marketo-email-form-container-footer cnt-marketo-email-form-container"> <form name="footer" action="" class="cnt-marketo-email-form-5848013a41d17 cnt-marketo-email-form-footer cnt-marketo-email-form" method="post" onsubmit="return(cnt_marketo_email_form_submit('5848013a41d17'))"> <input name="uniqid" type="hidden" value="5848013a41d17"> <input name="munchkinId" type="hidden" value="243-MRR-459"> <input name="field_names" type="hidden" value='["Email","Brand__c","Vertical1__c","Lead_Form_Description__c"]'> <input name="redirect_url" type="hidden" value='https://www.clickz.com/subscription-cz.html'> <input name="ty" type="hidden" value='VGhhbmsgeW91IGZvciBzdWJzY3JpYmluZyE='> <input name=Email type="email" value="" required class=" cnt-marketo-email-form-input cnt-marketo-email-form-email" placeholder="Your email address"> <input name=Brand__c type="hidden" value="ClickZ" class=" cnt-marketo-email-form-input cnt-marketo-email-form-brand__c" placeholder=""> <input name=Vertical1__c type="hidden" value="Digital Marketing" class=" cnt-marketo-email-form-input cnt-marketo-email-form-vertical1__c" placeholder=""> <input name=Lead_Form_Description__c type="hidden" value="ClickZ - Email Submitted" class=" cnt-marketo-email-form-input cnt-marketo-email-form-lead_form_description__c" placeholder=""> <button class="cnt-marketo-email-form-submit hide-loader"> Subscribe </button> </form> <div class="cnt-marketo-email-form-error-5848013a41d17 cnt-marketo-email-form-error"></div> </div> <a href="https://www.clickz.com/promote-your-business/" class="advertise-with-us-button"> Click here to advertise with us </a> </div> <div class="clear"></div> </div> <div id="footer-middle"> <div class="main-container"> <div id="footer-info"> <div style="clear:both;"><strong>Powered By</strong> <a class="contentive-logo" href="http://www.contentive.com" target="_blank"> </a> </div> </div> <div class="menu-footer-menu-container"><ul id="footer_menu_main" class="menu"><li id="menu-item-93496" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-93496"><a href="#">Column 1</a> <ul class="sub-menu"> <li id="menu-item-5756" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-5756"><a href="/">Home</a> <ul class="sub-menu"> <li id="menu-item-93495" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-93495"><a href="https://www.clickz.com/category/stats/">Stats and Tools</a></li> <li id="menu-item-5754" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-5754"><a href="/tag/video-library">Video Library</a></li> <li id="menu-item-93491" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-93491"><a href="/webinars">Webinars</a></li> <li id="menu-item-93492" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-93492"><a href="https://www.clickz.com/intelligence/">ClickZ Intelligence</a></li> <li id="menu-item-93493" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-93493"><a href="/announcements">Announcements</a></li> <li id="menu-item-93494" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-93494"><a href="https://www.clickz.com/promote-your-business/">Promote Your Business</a></li> </ul> </li> <li id="menu-item-93497" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-93497"><a href="https://www.clickz.com/contact-us/">Contact Us</a> <ul class="sub-menu"> <li id="menu-item-93498" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-93498"><a href="mailto:info@clickz.com">info@clickz.com</a></li> <li id="menu-item-93499" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-93499"><a href="mailto:editorial@clickz.com">editorial@clickz.com</a></li> <li id="menu-item-93500" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-93500"><a href="mailto:sales@clickz.com">sales@clickz.com</a></li> </ul> </li> </ul> </li> <li id="menu-item-93501" class="border-left menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-93501"><a href="#">Column 2</a> <ul class="sub-menu"> <li id="menu-item-93502" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-has-children menu-item-93502"><a href="https://www.clickz.com/category/marketing/">Marketing</a> <ul class="sub-menu"> <li id="menu-item-93515" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-93515"><a href="https://www.clickz.com/category/marketing/strategies/">Strategies</a></li> <li id="menu-item-93507" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-93507"><a href="https://www.clickz.com/category/marketing/data-driven-marketing/">Data-Driven Marketing</a></li> <li id="menu-item-93511" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-93511"><a href="https://www.clickz.com/category/marketing/marketing-automation/">Marketing Automation</a></li> <li id="menu-item-93510" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-93510"><a href="https://www.clickz.com/category/marketing/local/">Local</a></li> <li id="menu-item-93514" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-93514"><a href="https://www.clickz.com/category/marketing/retail/">Retail</a></li> <li id="menu-item-93516" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-93516"><a href="https://www.clickz.com/category/marketing/sports-entertainment/">Sports &#038; Entertainment</a></li> <li id="menu-item-93513" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-93513"><a href="https://www.clickz.com/category/marketing/politics-advocacy/">Politics &#038; Advocacy</a></li> <li id="menu-item-93504" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-93504"><a href="https://www.clickz.com/category/marketing/automotive/">Automotive</a></li> <li id="menu-item-93506" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-93506"><a href="https://www.clickz.com/category/marketing/cpg/">CPG</a></li> <li id="menu-item-93508" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-93508"><a href="https://www.clickz.com/category/marketing/financial-services/">Financial Services</a></li> <li id="menu-item-93509" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-93509"><a href="https://www.clickz.com/category/marketing/healthcare-pharma/">Healthcare &#038; Pharma</a></li> <li id="menu-item-93503" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-93503"><a href="https://www.clickz.com/category/marketing/agency-spotlight/">Agency Spotlight</a></li> </ul> </li> </ul> </li> <li id="menu-item-93517" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-93517"><a href="#">Column 3</a> <ul class="sub-menu"> <li id="menu-item-93518" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-has-children menu-item-93518"><a href="https://www.clickz.com/category/email/">Email</a> <ul class="sub-menu"> <li id="menu-item-93520" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-93520"><a href="https://www.clickz.com/category/email/b2c-email-marketing/">B2C Email Marketing</a></li> <li id="menu-item-93523" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-93523"><a href="https://www.clickz.com/category/email/email-marketing-optimization/">Email Marketing Optimization</a></li> <li id="menu-item-93519" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-93519"><a href="https://www.clickz.com/category/email/advanced-email-marketing/">Advanced Email Marketing</a></li> <li id="menu-item-93522" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-93522"><a href="https://www.clickz.com/category/email/email-marketing-best-practices/">Email Marketing Best Practices</a></li> <li id="menu-item-93521" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-93521"><a href="https://www.clickz.com/category/email/email-marketing/">Email Marketing</a></li> </ul> </li> <li id="menu-item-93524" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-has-children menu-item-93524"><a href="https://www.clickz.com/category/analytics/">Analytics</a> <ul class="sub-menu"> <li id="menu-item-93525" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-93525"><a href="https://www.clickz.com/category/analytics/actionable-analysis/">Actionable Analysis</a></li> <li id="menu-item-93526" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-93526"><a href="https://www.clickz.com/category/analytics/analyzing-customer-data/">Analyzing Customer Data</a></li> <li id="menu-item-93528" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-93528"><a href="https://www.clickz.com/category/analytics/conversion-roi/">Conversion &#038; ROI</a></li> <li id="menu-item-93529" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-93529"><a href="https://www.clickz.com/category/analytics/roi-marketing/">ROI Marketing</a></li> <li id="menu-item-93527" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-93527"><a href="https://www.clickz.com/category/analytics/convergence-analytics/">Convergence Analytics</a></li> </ul> </li> </ul> </li> <li id="menu-item-93530" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-93530"><a href="#">Column 4</a> <ul class="sub-menu"> <li id="menu-item-93531" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-has-children menu-item-93531"><a href="https://www.clickz.com/category/media/">Media</a> <ul class="sub-menu"> <li id="menu-item-93534" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-93534"><a href="https://www.clickz.com/category/media/media-planning/">Media Planning</a></li> <li id="menu-item-93533" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-93533"><a href="https://www.clickz.com/category/media/media-buying/">Media Buying</a></li> <li id="menu-item-93536" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-93536"><a href="https://www.clickz.com/category/media/publishing/">Publishing</a></li> <li id="menu-item-93532" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-93532"><a href="https://www.clickz.com/category/media/display-advertising/">Display Advertising</a></li> <li id="menu-item-93537" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-93537"><a href="https://www.clickz.com/category/media/video/">Video</a></li> <li id="menu-item-93535" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-93535"><a href="https://www.clickz.com/category/media/mobile/">Mobile</a></li> </ul> </li> <li id="menu-item-93539" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-has-children menu-item-93539"><a href="https://www.clickz.com/category/social/">Social</a> <ul class="sub-menu"> <li id="menu-item-93544" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-93544"><a href="https://www.clickz.com/category/social/social-media/">Social Media</a></li> <li id="menu-item-93540" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-93540"><a href="https://www.clickz.com/category/social/community-management/">Community Management</a></li> <li id="menu-item-93541" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-93541"><a href="https://www.clickz.com/category/social/social-commerce/">Social Commerce</a></li> <li id="menu-item-93542" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-93542"><a href="https://www.clickz.com/category/social/social-integration/">Social Integration</a></li> <li id="menu-item-93543" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-93543"><a href="https://www.clickz.com/category/social/social-media-smarts/">Social Media Smarts</a></li> </ul> </li> </ul> </li> <li id="menu-item-93545" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-93545"><a href="#">Column 5</a> <ul class="sub-menu"> <li id="menu-item-93546" class="menu-item menu-item-type-taxonomy menu-item-object-category current-post-ancestor current-menu-parent current-post-parent menu-item-has-children menu-item-93546"><a href="https://www.clickz.com/category/search/">Search</a> <ul class="sub-menu"> <li id="menu-item-93549" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-93549"><a href="https://www.clickz.com/category/search/seo/">SEO</a></li> <li id="menu-item-93547" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-93547"><a href="https://www.clickz.com/category/search/paid-search/">Paid Search</a></li> <li id="menu-item-93548" class="menu-item menu-item-type-taxonomy menu-item-object-category current-post-ancestor current-menu-parent current-post-parent menu-item-93548"><a href="https://www.clickz.com/category/search/search-marketing/">Search Marketing</a></li> </ul> </li> <li id="menu-item-93505" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-93505"><a href="https://www.clickz.com/category/marketing/conference-call">Conferences</a></li> </ul> </li> </ul></div> </div> <div class="clear"></div> </div> <div id="footer-bottom"> <div class="main-container"> <span class="footer-address"> ©ClickZ Group 2016. </span> <ul id="footer-menu-bottom" class="menu"><li id="menu-item-93551" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-93551"><a href="https://www.clickz.com/cookie-privacy-policy">Cookie &#038; Privacy Policy</a></li> <li id="menu-item-93552" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-93552"><a href="https://www.clickz.com/static/site-map">Site Map</a></li> <li id="menu-item-108071" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-108071"><a href="https://www.clickz.com/general-website-terms-of-use/">Website Terms of Use</a></li> </ul> </div> </div> </div> <!-- YouTube Channel 3 --><script type="text/javascript">function ytc_init_MPAU(){jQuery('.ytc-lightbox').magnificPopupAU({disableOn:320,type:'iframe',mainClass:'ytc-mfp-lightbox',removalDelay:160,preloader:false,fixedContentPos:false});}jQuery(window).on('load',function(){ytc_init_MPAU();});jQuery(document).ajaxComplete(function(){ytc_init_MPAU();});</script> <div class="modal " id="sign-up-popup" tabindex="-1" role="dialog" aria-labelledby="contact-company-pop" aria-hidden="true"> <div class="modal-dialog modal-md"> <div class="modal-content"> <div class="modal-header"> <button type="button" class="close" data-dismiss="modal" aria-hidden="true">&times;</button> <h4 class="modal-title"></h4> </div> <div class="modal-body"> <div class='sign-up-popup-message'>Want to stay on top of Search Marketing trends?<div class='sign-up-popup-title'>Get top insights and news from our Search Marketing experts.</div><div style='color:#ff8500'>Delivered every morning, straight to your inbox.</div></div> <div class="cnt-marketo-email-form-container-5848013a5c064 cnt-marketo-email-form-container-popup cnt-marketo-email-form-container"> <form name="popup" action="" class="cnt-marketo-email-form-5848013a5c064 cnt-marketo-email-form-popup cnt-marketo-email-form" method="post" onsubmit="return(cnt_marketo_email_form_submit('5848013a5c064'))"> <input name="uniqid" type="hidden" value="5848013a5c064"> <input name="munchkinId" type="hidden" value="243-MRR-459"> <input name="field_names" type="hidden" value='["Email","Brand__c","Vertical1__c","Lead_Form_Description__c"]'> <input name="redirect_url" type="hidden" value='https://www.clickz.com/subscription-cz.html'> <input name="ty" type="hidden" value='VGhhbmsgeW91IGZvciBzdWJzY3JpYmluZyE='> <input name=Email type="email" value="" required class=" cnt-marketo-email-form-input cnt-marketo-email-form-email" placeholder="Your email address"> <input name=Brand__c type="hidden" value="ClickZ" class=" cnt-marketo-email-form-input cnt-marketo-email-form-brand__c" placeholder=""> <input name=Vertical1__c type="hidden" value="Digital Marketing" class=" cnt-marketo-email-form-input cnt-marketo-email-form-vertical1__c" placeholder=""> <input name=Lead_Form_Description__c type="hidden" value="ClickZ - Email Submitted" class=" cnt-marketo-email-form-input cnt-marketo-email-form-lead_form_description__c" placeholder=""> <button class="cnt-marketo-email-form-submit hide-loader"> Subscribe </button> </form> <div class="cnt-marketo-email-form-error-5848013a5c064 cnt-marketo-email-form-error"></div> </div> <div class="sign-up-popup-close"> <a href="#" class="sign-up-popup-close-guru hello-close" data-dismiss="modal" aria-hidden="true">No thanks, I am not interested</a> <a href="#" class="sign-up-popup-close-later hello-close" data-dismiss="modal" aria-hidden="true">No thanks. Ask me later please</a> <div class="clear"></div> <a href="#" class="thank-you-close" data-dismiss="modal" aria-hidden="true">Close</a> </div> </div> </div> </div> </div> <script>jQuery(function(){popup_seen=getCookie('sign-up-popup-seen');popup_seen2=getCookie('ign-up-popup-seen');if(!popup_seen&&!popup_seen2){var query_args=getQueryParams(location.search);if(query_args.utm_medium=='email'){console.log('visiting from email. no popup');setCookie('sign-up-popup-seen','1',999);return 1;}var pageview=sessionStorage.signup_popup_pageviews;console.log('pageview '+pageview);jQuery('#sign-up-popup').modal({keyboard:false,backdrop:'static',show:false});if(!pageview||pageview==0){console.log('popup in 30 sec Search Marketing');setTimeout(function(){console.log('popup after 30 sec Search Marketing');signup_popup_show();},30000);}if(pageview>=1){console.log('popup in 5 sec Search Marketing');setTimeout(function(){console.log('popup after 5 sec Search Marketing');signup_popup_show();},5000);}sessionStorage.signup_popup_pageviews=1;jQuery('.sign-up-popup-close-guru').click(function(){console.log('popup close guru Search Marketing');sessionStorage.signup_popup_pageviews=0;setCookie('sign-up-popup-seen','1',999);signup_popup_track_event('Pop Up Form','No thanks, I am not interested_Search Marketing',location.href);});jQuery('.sign-up-popup-close-later').click(function(){console.log('popup close later Search Marketing');sessionStorage.signup_popup_pageviews=0;setCookie('sign-up-popup-seen','1',14);setCookie('sign-up-popup-seen-show-later','1',999);signup_popup_track_event('Pop Up Form','No thanks. Ask me later please_Search Marketing',location.href);});jQuery('.cnt-marketo-email-form-popup').on('success',function(){signup_popup_thank_you();});}});function signup_popup_show(){sessionStorage.signup_popup_pageviews=0;jQuery('#sign-up-popup').modal('show');signup_popup_track_event('Pop Up Form','Load_Search Marketing','Article Page_'+location.href);}function signup_popup_thank_you(){jQuery('#sign-up-popup').modal({backdrop:true});jQuery('#sign-up-popup button.close').show();jQuery('.hello-close').hide();setCookie('sign-up-popup-seen','1',999);signup_popup_track_event('subscription','email%20submitted','Pop_Up_Search Marketing');}function signup_popup_track_event(category,action,opt_label,opt_value,opt_noninteraction){if(typeof ga!='undefined'){ga('create','UA-855593-1');ga('send','event',category,action,opt_label,opt_value,{nonInteraction:1});}}</script> <!-- CNT Social share buttons events --> <script>jQuery('body').delegate('.ssbp-btn','click',function(){var $container=jQuery(this).parents('.cnt-social-share-container').first();var ga_category=$container.data('ga-category');var ga_action=$container.data('ga-action');var ga_label=jQuery(this).data('ssbp-site');console.log(ga_category+' '+ga_action+' '+ga_label);ga('create','UA-855593-1');ga('send','event',ga_category,ga_action,ga_label,{'nonInteraction':1});});</script> <!-- Marketo tracking code --> <script type="text/javascript">document.write(unescape("%3Cscript src='//munchkin.marketo.net/munchkin.js' type='text/javascript'%3E%3C/script%3E"));</script> <script>Munchkin.init('243-MRR-459');</script> <script>Munchkin.munchkinFunction('visitWebPage',{url:'/seeding-the-engines-part-1/56830/',params:'topCat[0]=search&cat[0]=search-marketing&tag[0]'});</script> <script>jQuery(function(){if(typeof ga!='undefined'){jQuery('.cnt-marketo-email-form-sidebar').on('success',function(){ga('create','UA-855593-1');ga('send','event','subscription','email%20submitted','Top right',{nonInteraction:1});});jQuery('.cnt-marketo-email-form-footer').on('success',function(){ga('create','UA-855593-1');ga('send','event','subscription','email%20submitted','Footer',{nonInteraction:1});});}});</script> <script type='text/javascript' src='https://www.clickz.com/wp-includes/js/jquery/ui/core.min.js?ver=1.11.4'></script> <script type='text/javascript' src='https://www.clickz.com/wp-includes/js/jquery/ui/widget.min.js?ver=1.11.4'></script> <script type='text/javascript' src='https://www.clickz.com/wp-includes/js/jquery/ui/tabs.min.js?ver=1.11.4'></script> <script type='text/javascript' src='https://www.clickz.com/wp-content/plugins/youtube-channel/assets/lib/magnific-popup/jquery.magnific-popup.min.js?ver=3.0.8.8'></script> <script type='text/javascript' src='https://www.clickz.com/wp-content/themes/contentive-base/js/script.js?ver=1.6'></script> <script type='text/javascript' src='https://www.clickz.com/wp-includes/js/wp-embed.min.js?ver=4.6.1'></script> <script type='text/javascript'>//<![CDATA[ var embedVars={"disqusConfig":{"platform":"wordpress@4.6.1","language":""},"disqusIdentifier":"56830 https:\/\/www.clickz.com\/2001\/04\/11\/seeding-the-engines-part-1","disqusShortname":"clickz","disqusTitle":"Seeding the Engines: Part 1","disqusUrl":"https:\/\/www.clickz.com\/seeding-the-engines-part-1\/56830\/","options":{"manualSync":"1"},"postId":"56830"}; //]]></script> <script type='text/javascript' src='https://www.clickz.com/wp-content/plugins/disqus-comment-system/media/js/disqus.js?ver=4.6.1'></script> <script type='text/javascript'>//<![CDATA[ var countVars={"disqusShortname":"clickz"}; //]]></script> <script type='text/javascript' src='https://www.clickz.com/wp-content/plugins/disqus-comment-system/media/js/count.js?ver=4.6.1'></script> </body> <