Seeding the Engines: Part 1

Have you ever outsourced or self-submitted your site to search engines and directories only to find that you didn’t get listed or well positioned in the engines you wanted? Well, with a good overview of the basic search engine optimization (SEO) process, you can easily attain your goals.

By breaking up the process into the following four key tasks, you can make getting listed where you want a whole lot easier.

  • Analyze, develop, or improve the key phrases used to find your Web site.

  • Optimize your content with these key phrases for search engine compatibility.
  • Submit and register your site correctly to ensure the focus is on all your pages, specific to your key-phrase list.
  • Monitor and audit the results.

This article will address the first two bulleted tasks, while Part 2 will detail how to submit your site and monitor the results correctly — all for a better understanding of the entire SEO process.

Analyze Your Key Phrases

A critical step before you start any SEO campaign is to conduct a thorough keyword analysis. Analyzing, developing, and improving the key phrases used to find your Web site can be more of an art than a science. You’ll want to query employees and customers alike and get adequate input from all relevant sources regarding all possible phrases that might be used.

Traffic-analysis tools, such as WebTrends, can analyze your server logs to determine the key phrases people used to find your Web site. This will give you a preliminary list of key phrases you might consider optimizing for, but you’ll need to do some additional research to develop your best list.

Most professional SEO firms will do the research to develop keywords, providing you with the best list of key phrases. There are tools you can use to help yourself in developing additional key phrases. Tools such as Wordtracker, did-it, WordSpot, and GoTo will offer key-phrase popularity comparisons and perhaps trigger your thought process to generate more possibilities. You can then take your new list to friends or family for additional review and recommendations.

Once you have a semifinal list, prioritize it, and then do some searches with these phrases. See how many similar documents are found and which competitors are showing up. Be sure to scrutinize the relevancy of each key phrase on your list, and plan to optimize for only the most relevant key phrases.

Optimize Your Content for Search Engine Compatibility

Write your content for each individual Web page as designed for a specific key phrase. First, take care of the hidden HTML program language issues:

  • Ensure title head tags are properly installed.

  • Ensure keyword and description meta tags are properly created.
  • Ensure image ALT tags are properly created.
  • If a tag is used, insert keywords, descriptions, and content. <li> If using JavaScript links or image map, add text links if possible. <li> Check your search engine compatibility regarding dynamically generated pages (for example, .cgi, .asp, .cf, .php, etc.).</ul> <p>All of the above items should be corrected on your home page, and each of your subpages should be optimized for each key phrase, one phrase per page. None of the above hidden changes will affect the look or functionality of your Web site. All of these changes will make a significant difference in making your site search enginefriendly. <p>After taking care of the HTML issues, review the visible content on each page, optimizing this text for a specific key phrase. The first paragraph or two should include the key phrase with intelligent, comprehensive, and grammatically correct marketing copy describing your offerings. <p>This will help the robot engines like <a href="http://www.altavista.com/">AltaVista</a> and <a href="http://www.hotbot.com/">HotBot</a> and other crawlers to reach deeper into your Web site to rank more pages. Search enginefriendly HTML program language and well-written content help these engines accept and recognize pages deep within your Web site for inclusion in their databases. <p>Stay tuned for Part 2: submitting to register your site correctly and suggestions for proper monitoring of your search engine listings.</p> <div class="line"></div> <div class="more-in-category"> <h4>Related reading</h4> <div class="post"> <div class="post-thumbnail alignleft"> <a href="https://www.clickz.com/hello-is-it-me-youre-looking-for-the-problem-with-site-search/106020/"><img width="120" height="90" src="https://www.clickz.com/wp-content/uploads/sites/2/2016/09/site-search-hp-120x90.png" class="attachment-120x90 size-120x90 wp-post-image" alt="site search hp" srcset="https://www.clickz.com/wp-content/uploads/sites/2/2016/09/site-search-hp-120x90.png 120w, https://www.clickz.com/wp-content/uploads/sites/2/2016/09/site-search-hp-146x110.png 146w" sizes="(max-width: 120px) 100vw, 120px"/></a> </div> <div class="post-info"> <h2 class="post-title"><a href="https://www.clickz.com/hello-is-it-me-youre-looking-for-the-problem-with-site-search/106020/" title="Hello? Is it me you’re looking for? The problem with site search">Hello? Is it me you’re looking for? The problem with site search</a></h2> <div class="post-meta"> <span class="post-date">22 Sep 16</span> | <span class="post-author">Author <a href="https://www.clickz.com/author/chouard/" title="Posts by Matthieu Chouard" rel="author">Matthieu Chouard</a></span> | <span class="post-category-list"><a href="https://www.clickz.com/category/ecommerce/" rel="category tag">Ecommerce</a> <a href="https://www.clickz.com/category/search/" rel="category tag">Search</a></span> | <a class="post-comments" href="https://www.clickz.com/hello-is-it-me-youre-looking-for-the-problem-with-site-search/106020/#comment"></a> </div> <p class="excerpt"> Online consumers with intent to purchase only find what they’re looking for in 50% of ecommerce searches. That needs to change. eBay<a href="https://www.clickz.com/hello-is-it-me-youre-looking-for-the-problem-with-site-search/106020/" style="text-decoration:none;"> ... read more</a> </p> </div> <div class="clear"></div> </div> <div class="post"> <div class="post-thumbnail alignleft"> <a href="https://www.clickz.com/google-amp-is-coming-to-organic-search-results-update/106099/"><img width="120" height="90" src="https://www.clickz.com/wp-content/uploads/sites/2/2016/09/amp-120x90.png" class="attachment-120x90 size-120x90 wp-post-image" alt="amp" srcset="https://www.clickz.com/wp-content/uploads/sites/2/2016/09/amp-120x90.png 120w, https://www.clickz.com/wp-content/uploads/sites/2/2016/09/amp-146x110.png 146w" sizes="(max-width: 120px) 100vw, 120px"/></a> </div> <div class="post-info"> <h2 class="post-title"><a href="https://www.clickz.com/google-amp-is-coming-to-organic-search-results-update/106099/" title="Google AMP is coming to organic search results – Update!">Google AMP is coming to organic search results – Update!</a></h2> <div class="post-meta"> <span class="post-date">21 Sep 16</span> | <span class="post-author">Author <a href="https://www.clickz.com/author/christopherrat/" title="Posts by Christopher Ratcliff" rel="author">Christopher Ratcliff</a></span> | <span class="post-category-list"><a href="https://www.clickz.com/category/media/mobile/" rel="category tag">Mobile</a> <a href="https://www.clickz.com/category/search/" rel="category tag">Search</a> <a href="https://www.clickz.com/category/search/search-marketing/" rel="category tag">Search Marketing</a> <a href="https://www.clickz.com/category/search/seo/" rel="category tag">SEO</a></span> | <a class="post-comments" href="https://www.clickz.com/google-amp-is-coming-to-organic-search-results-update/106099/#comment"></a> </div> <p class="excerpt"> Update: Google’s Rudy Galfi, Google’s lead product manager for AMP, has revealed to Greg Sterling from Search Engine Land that the global rollout of<a href="https://www.clickz.com/google-amp-is-coming-to-organic-search-results-update/106099/" style="text-decoration:none;"> ... read more</a> </p> </div> <div class="clear"></div> </div> <div class="post"> <div class="post-thumbnail alignleft"> <a href="https://www.clickz.com/how-to-test-a-website-before-you-launch-a-28-point-checklist/106011/"><img width="120" height="90" src="https://www.clickz.com/wp-content/uploads/sites/2/2016/09/launch-120x90.jpg" class="attachment-120x90 size-120x90 wp-post-image" alt="Space Shuttle Launch" srcset="https://www.clickz.com/wp-content/uploads/sites/2/2016/09/launch-120x90.jpg 120w, https://www.clickz.com/wp-content/uploads/sites/2/2016/09/launch-146x110.jpg 146w" sizes="(max-width: 120px) 100vw, 120px"/></a> </div> <div class="post-info"> <h2 class="post-title"><a href="https://www.clickz.com/how-to-test-a-website-before-you-launch-a-28-point-checklist/106011/" title="How to test a website before you launch: a 28 point checklist">How to test a website before you launch: a 28 point checklist</a></h2> <div class="post-meta"> <span class="post-date">20 Sep 16</span> | <span class="post-author">Author <a href="https://www.clickz.com/author/christopherrat/" title="Posts by Christopher Ratcliff" rel="author">Christopher Ratcliff</a></span> | <span class="post-category-list"><a href="https://www.clickz.com/category/ecommerce/" rel="category tag">Ecommerce</a> <a href="https://www.clickz.com/category/search/" rel="category tag">Search</a> <a href="https://www.clickz.com/category/search/seo/" rel="category tag">SEO</a></span> | <a class="post-comments" href="https://www.clickz.com/how-to-test-a-website-before-you-launch-a-28-point-checklist/106011/#comment"></a> </div> <p class="excerpt"> Three years ago, Mark Knowles wrote a thorough checklist for testing a website prior to its live launch. It was a very<a href="https://www.clickz.com/how-to-test-a-website-before-you-launch-a-28-point-checklist/106011/" style="text-decoration:none;"> ... read more</a> </p> </div> <div class="clear"></div> </div> <div class="post"> <div class="post-thumbnail alignleft"> <a href="https://www.clickz.com/google-announces-two-mobile-first-products-at-dmexco/105874/"><img width="120" height="90" src="https://www.clickz.com/wp-content/uploads/sites/2/2016/05/google-changes-120x90.jpg" class="attachment-120x90 size-120x90 wp-post-image" alt="google-changes" srcset="https://www.clickz.com/wp-content/uploads/sites/2/2016/05/google-changes-120x90.jpg 120w, https://www.clickz.com/wp-content/uploads/sites/2/2016/05/google-changes-146x110.jpg 146w" sizes="(max-width: 120px) 100vw, 120px"/></a> </div> <div class="post-info"> <h2 class="post-title"><a href="https://www.clickz.com/google-announces-two-mobile-first-products-at-dmexco/105874/" title="Google announces two mobile-first products at DMEXCO">Google announces two mobile-first products at DMEXCO</a></h2> <div class="post-meta"> <span class="post-date">14 Sep 16</span> | <span class="post-author">Author <a href="https://www.clickz.com/author/graham-charlton/" title="Posts by Graham Charlton" rel="author">Graham Charlton</a></span> | <span class="post-category-list"><a href="https://www.clickz.com/category/campaigns/" rel="category tag">Campaigns</a> <a href="https://www.clickz.com/category/media/mobile/" rel="category tag">Mobile</a> <a href="https://www.clickz.com/category/search/" rel="category tag">Search</a> <a href="https://www.clickz.com/category/media/video/" rel="category tag">Video</a></span> | <a class="post-comments" href="https://www.clickz.com/google-announces-two-mobile-first-products-at-dmexco/105874/#comment"></a> </div> <p class="excerpt"> Sridhar Ramaswamy, Google’s SVP of Ads &amp; Commerce made announcements about two new products this morning at DMEXCO 2016. The first centred on<a href="https://www.clickz.com/google-announces-two-mobile-first-products-at-dmexco/105874/" style="text-decoration:none;"> ... read more</a> </p> </div> <div class="clear"></div> </div> </div> </div> <meta itemprop="datePublished" content="2001-04-11T04:00:00+00:00"/> <meta itemprop="dateModified" content="2001-04-11T04:00:00+00:00"/> <div class="line"></div> </div> </div> <a id="comment"></a> <div id="disqus_thread"> </div> </div> <!-- Sidebar --> <div id="sidebar"> <div id="social-sidebar"> <form role="search" method="get" id="searchform" action="https://www.clickz.com/"> <div> <input type="text" value="" name="s" id="s"/> <input type="submit" id="searchsubmit" value=""/> </div> </form> <div id="social-buttons"> <div id="google-plus-button" class="alignright"> <!-- Place this tag where you want the +1 button to render. --> <div class="g-plusone" data-annotation="inline" data-width="80"></div> <!-- Place this tag after the last +1 button tag. --> <script type="text/javascript">window.___gcfg={lang:'en-GB'};(function(){var po=document.createElement('script');po.type='text/javascript';po.async=true;po.src='https://apis.google.com/js/plusone.js';var s=document.getElementsByTagName('script')[0];s.parentNode.insertBefore(po,s);})();</script> </div> <div id="twitter-follow-button" class="alignright"> <a href="https://twitter.com/clickz" class="twitter-follow-button" data-show-count="false" data-show-screen-name="false"></a> <script>!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0];if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src="//platform.twitter.com/widgets.js";fjs.parentNode.insertBefore(js,fjs);}}(document,"script","twitter-wjs");</script> </div> <div id="facebook-like-button" class="alignright"> <iframe src="//www.facebook.com/plugins/like.php?href=https://www.facebook.com/clickz&amp;send=false&amp;layout=button_count&amp;width=80&amp;show_faces=false&amp;action=like&amp;colorscheme=light&amp;font=arial&amp;height=21" scrolling="no" frameborder="0" style="border:none; overflow:hidden; width:80px; height:21px;" allowTransparency="true"></iframe> </div> </div> <div style="clear:both;"></div> </div> <div id="widget_mailchimpsf_widget" class="widget mailchimpsf_widget-3 widget_mailchimpsf_widget"> <div id="mc_signup"> <form method="post" action="#mc_signup" id="mc_signup_form"> <input type="hidden" id="mc_submit_type" name="mc_submit_type" value="html"/> <input type="hidden" name="mcsf_action" value="mc_submit_signup_form"/> <input type="hidden" id="_mc_submit_signup_form_nonce" name="_mc_submit_signup_form_nonce" value="a45e2ab17d"/> <div id="mc_subheader"> Thought leadership, best practice &<br/>handpicked news. Subscribe to join the leading <br/>global community of over 200k digital marketers. </div><!-- /mc_subheader --> <div class="mc_form_inside"> <div class="updated" id="mc_message"> </div><!-- /mc_message --> <div class="mc_merge_var"> <label for="mc_mv_EMAIL" class="mc_var_label">Email Address</label> <input type="text" size="18" value="" name="mc_mv_EMAIL" id="mc_mv_EMAIL" class="mc_input"/> </div><!-- /mc_merge_var --> <div class="mc_signup_submit"> <input type="submit" name="mc_signup_submit" id="mc_signup_submit" value="Join" class="button"/> </div><!-- /mc_signup_submit --> <div id="mc_latest_newsletter"> </div> <div class="clear"></div> </div><!-- /mc_form_inside --> </form><!-- /mc_signup_form --> </div><!-- /mc_signup_container --> </div> <div id="sidebar_visit_on"> <h2>Visit us on:</h2> <style>#short_code_si_icon img{width:25px}.scid-1 img{width:25px!important}</style><div id='short_code_si_icon' style='text-align:center;' class='acx_fsmi_float_fix scid-1'><a href='http://www.twitter.com/clickz' target='_blank' title='Visit Us On Twitter'><img src=https://www.clickz.com/wp-content/plugins/floating-social-media-icon/images/themes/1/twitter.png style='border:0px;' alt='Visit Us On Twitter' height='25px' width='25px'/></a><a href='https://www.facebook.com/clickz' target='_blank' title='Visit Us On Facebook'><img src=https://www.clickz.com/wp-content/plugins/floating-social-media-icon/images/themes/1/facebook.png style='border:0px;' alt='Visit Us On Facebook' height='25px' width='25px'/></a><a href='https://www.youtube.com/user/ClickZVideo' target='_blank' title='Visit Us On Youtube'><img src=https://www.clickz.com/wp-content/plugins/floating-social-media-icon/images/themes/1/youtube.png style='border:0px;' alt='Visit Us On Youtube' height='25px' width='25px'/></a><a href='https://www.linkedin.com/company/clickz-com' target='_blank' title='Visit Us On Linkedin'><img src=https://www.clickz.com/wp-content/plugins/floating-social-media-icon/images/themes/1/linkedin.png style='border:0px;' alt='Visit Us On Linkedin' height='25px' width='25px'/></a></div> <div style="clear:both;"></div> </div> <div id="widget_text" class="widget text-3 widget_text"><h2 class="widget-title">rhc-mpu-ad-slot1</h2> <div class="textwidget"><div id='rhc-mpu-ad-slot1'> <script type='text/javascript'>googletag.cmd.push(function(){googletag.display('rhc-mpu-ad-slot1');});</script> </div></div> </div><div id="cnt-events-widget" class="widget cnt-webinars-2 cnt-events-widget"><h2 class="widget-title"><a href="https://www.clickz.com/webinars/">Webinars</a></h2> <ul> <li> <a href="https://www.clickz.com/webinars/coming-up-rethinking-conversion-rate-optimization-focusing-on-the-metrics-that-matter/" class="post-title" ?><b>Coming up</b>: The Mobile Conversion Masterclass: New Digital Strategies to Drive Offline Sales</a><br> <ul class="event-meta"> <li>06 Oct 16 01:00 PM ET</li> </ul> </li> <li> <a href="https://www.clickz.com/webinars/coming-up-email-marketing-leveraging-the-ultimate-cross-channel-connector/" class="post-title" ?><b>On Demand</b>: Email Marketing: Leveraging the Ultimate Cross-Channel Connector</a><br> <ul class="event-meta"> <li>02 Aug 16 06:00 PM GMT | 1pm ET</li> </ul> </li> <li> <a href="https://www.clickz.com/webinars/the-what-why-and-how-of-digital-transformation/" class="post-title" ?><b>On Demand</b>: The What, Why and How of Digital Transformation</a><br> <ul class="event-meta"> <li>14 Jul 16 01:00 PM ET</li> </ul> </li> <li> <a href="https://www.clickz.com/webinars/overcoming-the-challenges-of-mobile-attribution/" class="post-title" ?><b>On Demand</b>: Overcoming the Challenges of Mobile Attribution</a><br> <ul class="event-meta"> <li>07 Jun 16 01:00 PM ET</li> </ul> </li> <li><a class="button" href="https://www.clickz.com/webinars/">All webinars</a></li> </ul> </div><div id="widget_text" class="widget text-9 widget_text"><h2 class="widget-title">Comments</h2> <div class="textwidget"><div class="widget-inner"> <div id="recentcomments" class="dsq-widget"> <script type="text/javascript" src="https://clickz.disqus.com/recent_comments_widget.js?num_items=25&hide_avatars=0&avatar_size=32&excerpt_length=280"></script> </div> </div></div> </div><div id="widget_youtube-channel" class="widget youtube-channel-2 widget_youtube-channel"><h2 class="widget-title">Featured Video</h2><div class="youtube_channel default ytc_display_thumbnail"><div class="ytc_video_container ytc_video_1 ytc_video_first ar4_3" style="width:300px"><h3 class="ytc_title ytc_title_above">Victor Lee, Hasbro</h3><a href="//www.youtube.com/watch?v=NLK8BI8FV9Y" title="Victor Lee, Hasbro" class="ytc_thumb ytc-lightbox ar4_3"><span style="background-image:url(//img.youtube.com/vi/NLK8BI8FV9Y/0.jpg)" title="Victor Lee, Hasbro" id="ytc_NLK8BI8FV9Y"></span></a></div><!-- .ytc_video_container --><div class="clearfix"></div><div class="ytc_link"><p><a href="https://www.youtube.com/channel/UCYItFofNMelG8xlzT0YRcGg" title="See more videos">See more videos</a></p></div></div><!-- .youtube_channel --><div class="clearfix"></div></div><div id="widget_text" class="widget text-5 widget_text"><h2 class="widget-title">rhc-mpu-ad-slot2</h2> <div class="textwidget"><div id='rhc-mpu-ad-slot2'> <script type='text/javascript'>googletag.cmd.push(function(){googletag.display('rhc-mpu-ad-slot2');});</script> </div></div> </div><div id="widget_shortcodeui" class="widget shortcodeui-2 widget_shortcodeui"><!--- cnt-popularposts start ---><div class="popular-posts-block"><div class="popular-posts-block-container"><div class="block-title"><h2 class="title">Popular Posts</h2></div><div class="block-post-items"> <div class="postitem"> <div class="postthumb"><a href="https://www.clickz.com/the-case-of-skittles-and-how-to-react-with-real-time-marketing/106042/"><img src="https://www.clickz.com/wp-content/uploads/sites/2/2016/09/12919894_10154847711668475_3893080213398294388_n-e1474419925581-120x90.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="12919894_10154847711668475_3893080213398294388_n" srcset="https://www.clickz.com/wp-content/uploads/sites/2/2016/09/12919894_10154847711668475_3893080213398294388_n-e1474419925581-120x90.jpg 120w, https://www.clickz.com/wp-content/uploads/sites/2/2016/09/12919894_10154847711668475_3893080213398294388_n-e1474419925581-300x225.jpg 300w, https://www.clickz.com/wp-content/uploads/sites/2/2016/09/12919894_10154847711668475_3893080213398294388_n-e1474419925581-146x110.jpg 146w, https://www.clickz.com/wp-content/uploads/sites/2/2016/09/12919894_10154847711668475_3893080213398294388_n-e1474419925581-360x270.jpg 360w, https://www.clickz.com/wp-content/uploads/sites/2/2016/09/12919894_10154847711668475_3893080213398294388_n-e1474419925581.jpg 517w" sizes="(max-width: 120px) 100vw, 120px"/></a></div> <div class="postbody"> <h3 class="posttitle"><a href="https://www.clickz.com/the-case-of-skittles-and-how-to-react-with-real-time-marketing/106042/" class="post-title">The case of Skittles and how to react with real-time marketing</a></h3> <div class="postexcerpt"></div> </div> <div style="clear: both;"></div> </div> <div style="clear: both;"></div> <div class="postitem"> <div class="postthumb"><a href="https://www.clickz.com/five-tips-to-maximise-content-roi-for-every-industry/105952/"><img src="https://www.clickz.com/wp-content/uploads/sites/2/2016/09/toy-929427_1280-e1474224932233-120x90.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Five tips to maximise the content ROI for every industry" srcset="https://www.clickz.com/wp-content/uploads/sites/2/2016/09/toy-929427_1280-e1474224932233-120x90.jpg 120w, https://www.clickz.com/wp-content/uploads/sites/2/2016/09/toy-929427_1280-e1474224932233-300x225.jpg 300w, https://www.clickz.com/wp-content/uploads/sites/2/2016/09/toy-929427_1280-e1474224932233-768x575.jpg 768w, https://www.clickz.com/wp-content/uploads/sites/2/2016/09/toy-929427_1280-e1474224932233-1024x767.jpg 1024w, https://www.clickz.com/wp-content/uploads/sites/2/2016/09/toy-929427_1280-e1474224932233-146x110.jpg 146w, https://www.clickz.com/wp-content/uploads/sites/2/2016/09/toy-929427_1280-e1474224932233-360x270.jpg 360w, https://www.clickz.com/wp-content/uploads/sites/2/2016/09/toy-929427_1280-e1474224932233.jpg 1084w" sizes="(max-width: 120px) 100vw, 120px"/></a></div> <div class="postbody"> <h3 class="posttitle"><a href="https://www.clickz.com/five-tips-to-maximise-content-roi-for-every-industry/105952/" class="post-title">Five tips to maximise content ROI for every industry</a></h3> <div class="postexcerpt"></div> </div> <div style="clear: both;"></div> </div> <div style="clear: both;"></div> <div class="postitem"> <div class="postthumb"><a href="https://www.clickz.com/the-global-evolution-of-social-media-infographic/106111/"><img src="https://www.clickz.com/wp-content/uploads/sites/2/2016/09/hp-5-120x90.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="hp" srcset="https://www.clickz.com/wp-content/uploads/sites/2/2016/09/hp-5-120x90.png 120w, https://www.clickz.com/wp-content/uploads/sites/2/2016/09/hp-5-146x110.png 146w" sizes="(max-width: 120px) 100vw, 120px"/></a></div> <div class="postbody"> <h3 class="posttitle"><a href="https://www.clickz.com/the-global-evolution-of-social-media-infographic/106111/" class="post-title">The global evolution of social media: infographic</a></h3> <div class="postexcerpt"></div> </div> <div style="clear: both;"></div> </div> <div style="clear: both;"></div> <div class="postitem"> <div class="postthumb"><a href="https://www.clickz.com/three-small-businesses-rocking-local-social-media-marketing/106007/"><img src="https://www.clickz.com/wp-content/uploads/sites/2/cnt-import/clickz-db/IMG/975/243975/local-320x198-120x90.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="/IMG/975/243975/local-320x198" srcset="https://www.clickz.com/wp-content/uploads/sites/2/cnt-import/clickz-db/IMG/975/243975/local-320x198-120x90.jpg 120w, https://www.clickz.com/wp-content/uploads/sites/2/cnt-import/clickz-db/IMG/975/243975/local-320x198-146x110.jpg 146w" sizes="(max-width: 120px) 100vw, 120px"/></a></div> <div class="postbody"> <h3 class="posttitle"><a href="https://www.clickz.com/three-small-businesses-rocking-local-social-media-marketing/106007/" class="post-title">Three small businesses rocking local social media marketing</a></h3> <div class="postexcerpt"></div> </div> <div style="clear: both;"></div> </div> <div style="clear: both;"></div></div></div></div><!--- cnt-popularposts end ---></div> </div> <div class="clear"></div> </div><!-- #container close --> <!-- Footer --> <div id="footer"> <div id="footer-top"> <div class="main-container"> <form method="post" action="#mc_signup" id="mc_snd_signup_form"> <input type="hidden" name="mcsf_action" value="mc_submit_signup_form"> <input type="hidden" id="mc_submit_type" name="mc_submit_type" value="js"> <h3 style="font-size:12px;">Newsletter</h3> <div id="mc_snd_container"><input type="hidden" id="_mc_submit_signup_form_nonce" name="_mc_submit_signup_form_nonce" value="a45e2ab17d"/> <div class="mc_merge_var"> <label for="mc_mv_EMAIL" class="mc_var_label">Email Address<span class="mc_required">*</span></label> <input type="text" size="18" value="" name="mc_mv_EMAIL" id="mc_mv_EMAIL" class="mc_input"/> </div><!-- /mc_merge_var --> <span id="mc_error_icon" style="background:url(https://www.clickz.com/wp-content/themes/contentive-base/img/icon/error-icon.png) no-repeat"></span> <span id="mc_ajax_loader" style="background:url(https://www.clickz.com/wp-content/themes/contentive-base/img/icon/ajax-loader.gif) no-repeat"></span> <div class="mc_signup_submit"> <input type="submit" name="mc_signup_submit" id="mc_signup_submit" value="Subscribe" class="button"/> </div><!-- /mc_signup_submit --> </div> </form> <a href="https://www.clickz.com/promote-your-business/" class="advertise-with-us-button"> Click here to advertise with us </a> </div> <div class="clear"></div> </div> <div id="footer-middle"> <div class="main-container"> <div id="footer-info"> <div style="clear:both;"><strong>Powered By</strong> <a class="contentive-logo" href="http://www.contentive.com" target="_blank"> </a> </div> </div> <div class="menu-footer-menu-container"><ul id="footer_menu_main" class="menu"><li id="menu-item-93496" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-93496"><a href="#">Column 1</a> <ul class="sub-menu"> <li id="menu-item-5756" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-5756"><a href="/">Home</a> <ul class="sub-menu"> <li id="menu-item-93495" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-93495"><a href="https://www.clickz.com/category/stats/">Stats and Tools</a></li> <li id="menu-item-5754" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-5754"><a href="/tag/video-library">Video Library</a></li> <li id="menu-item-93491" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-93491"><a href="/webinars">Webinars</a></li> <li id="menu-item-93492" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-93492"><a href="https://www.clickz.com/intelligence/">ClickZ Intelligence</a></li> <li id="menu-item-93493" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-93493"><a href="/announcements">Announcements</a></li> <li id="menu-item-93494" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-93494"><a href="https://www.clickz.com/promote-your-business/">Promote Your Business</a></li> </ul> </li> <li id="menu-item-93497" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-93497"><a href="https://www.clickz.com/contact-us/">Contact Us</a> <ul class="sub-menu"> <li id="menu-item-93498" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-93498"><a href="mailto:info@clickz.com">info@clickz.com</a></li> <li id="menu-item-93499" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-93499"><a href="mailto:editorial@clickz.com">editorial@clickz.com</a></li> <li id="menu-item-93500" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-93500"><a href="mailto:sales@clickz.com">sales@clickz.com</a></li> </ul> </li> </ul> </li> <li id="menu-item-93501" class="border-left menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-93501"><a href="#">Column 2</a> <ul class="sub-menu"> <li id="menu-item-93502" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-has-children menu-item-93502"><a href="https://www.clickz.com/category/marketing/">Marketing</a> <ul class="sub-menu"> <li id="menu-item-93515" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-93515"><a href="https://www.clickz.com/category/marketing/strategies/">Strategies</a></li> <li id="menu-item-93507" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-93507"><a href="https://www.clickz.com/category/marketing/data-driven-marketing/">Data-Driven Marketing</a></li> <li id="menu-item-93511" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-93511"><a href="https://www.clickz.com/category/marketing/marketing-automation/">Marketing Automation</a></li> <li id="menu-item-93510" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-93510"><a href="https://www.clickz.com/category/marketing/local/">Local</a></li> <li id="menu-item-93514" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-93514"><a href="https://www.clickz.com/category/marketing/retail/">Retail</a></li> <li id="menu-item-93516" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-93516"><a href="https://www.clickz.com/category/marketing/sports-entertainment/">Sports &#038; Entertainment</a></li> <li id="menu-item-93513" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-93513"><a href="https://www.clickz.com/category/marketing/politics-advocacy/">Politics &#038; Advocacy</a></li> <li id="menu-item-93504" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-93504"><a href="https://www.clickz.com/category/marketing/automotive/">Automotive</a></li> <li id="menu-item-93506" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-93506"><a href="https://www.clickz.com/category/marketing/cpg/">CPG</a></li> <li id="menu-item-93508" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-93508"><a href="https://www.clickz.com/category/marketing/financial-services/">Financial Services</a></li> <li id="menu-item-93509" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-93509"><a href="https://www.clickz.com/category/marketing/healthcare-pharma/">Healthcare &#038; Pharma</a></li> <li id="menu-item-93503" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-93503"><a href="https://www.clickz.com/category/marketing/agency-spotlight/">Agency Spotlight</a></li> </ul> </li> </ul> </li> <li id="menu-item-93517" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-93517"><a href="#">Column 3</a> <ul class="sub-menu"> <li id="menu-item-93518" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-has-children menu-item-93518"><a href="https://www.clickz.com/category/email/">Email</a> <ul class="sub-menu"> <li id="menu-item-93520" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-93520"><a href="https://www.clickz.com/category/email/b2c-email-marketing/">B2C Email Marketing</a></li> <li id="menu-item-93523" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-93523"><a href="https://www.clickz.com/category/email/email-marketing-optimization/">Email Marketing Optimization</a></li> <li id="menu-item-93519" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-93519"><a href="https://www.clickz.com/category/email/advanced-email-marketing/">Advanced Email Marketing</a></li> <li id="menu-item-93522" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-93522"><a href="https://www.clickz.com/category/email/email-marketing-best-practices/">Email Marketing Best Practices</a></li> <li id="menu-item-93521" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-93521"><a href="https://www.clickz.com/category/email/email-marketing/">Email Marketing</a></li> </ul> </li> <li id="menu-item-93524" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-has-children menu-item-93524"><a href="https://www.clickz.com/category/analytics/">Analytics</a> <ul class="sub-menu"> <li id="menu-item-93525" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-93525"><a href="https://www.clickz.com/category/analytics/actionable-analysis/">Actionable Analysis</a></li> <li id="menu-item-93526" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-93526"><a href="https://www.clickz.com/category/analytics/analyzing-customer-data/">Analyzing Customer Data</a></li> <li id="menu-item-93528" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-93528"><a href="https://www.clickz.com/category/analytics/conversion-roi/">Conversion &#038; ROI</a></li> <li id="menu-item-93529" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-93529"><a href="https://www.clickz.com/category/analytics/roi-marketing/">ROI Marketing</a></li> <li id="menu-item-93527" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-93527"><a href="https://www.clickz.com/category/analytics/convergence-analytics/">Convergence Analytics</a></li> </ul> </li> </ul> </li> <li id="menu-item-93530" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-93530"><a href="#">Column 4</a> <ul class="sub-menu"> <li id="menu-item-93531" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-has-children menu-item-93531"><a href="https://www.clickz.com/category/media/">Media</a> <ul class="sub-menu"> <li id="menu-item-93534" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-93534"><a href="https://www.clickz.com/category/media/media-planning/">Media Planning</a></li> <li id="menu-item-93533" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-93533"><a href="https://www.clickz.com/category/media/media-buying/">Media Buying</a></li> <li id="menu-item-93536" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-93536"><a href="https://www.clickz.com/category/media/publishing/">Publishing</a></li> <li id="menu-item-93532" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-93532"><a href="https://www.clickz.com/category/media/display-advertising/">Display Advertising</a></li> <li id="menu-item-93537" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-93537"><a href="https://www.clickz.com/category/media/video/">Video</a></li> <li id="menu-item-93535" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-93535"><a href="https://www.clickz.com/category/media/mobile/">Mobile</a></li> </ul> </li> <li id="menu-item-93539" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-has-children menu-item-93539"><a href="https://www.clickz.com/category/social/">Social</a> <ul class="sub-menu"> <li id="menu-item-93544" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-93544"><a href="https://www.clickz.com/category/social/social-media/">Social Media</a></li> <li id="menu-item-93540" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-93540"><a href="https://www.clickz.com/category/social/community-management/">Community Management</a></li> <li id="menu-item-93541" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-93541"><a href="https://www.clickz.com/category/social/social-commerce/">Social Commerce</a></li> <li id="menu-item-93542" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-93542"><a href="https://www.clickz.com/category/social/social-integration/">Social Integration</a></li> <li id="menu-item-93543" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-93543"><a href="https://www.clickz.com/category/social/social-media-smarts/">Social Media Smarts</a></li> </ul> </li> </ul> </li> <li id="menu-item-93545" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-93545"><a href="#">Column 5</a> <ul class="sub-menu"> <li id="menu-item-93546" class="menu-item menu-item-type-taxonomy menu-item-object-category current-post-ancestor current-menu-parent current-post-parent menu-item-has-children menu-item-93546"><a href="https://www.clickz.com/category/search/">Search</a> <ul class="sub-menu"> <li id="menu-item-93549" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-93549"><a href="https://www.clickz.com/category/search/seo/">SEO</a></li> <li id="menu-item-93547" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-93547"><a href="https://www.clickz.com/category/search/paid-search/">Paid Search</a></li> <li id="menu-item-93548" class="menu-item menu-item-type-taxonomy menu-item-object-category current-post-ancestor current-menu-parent current-post-parent menu-item-93548"><a href="https://www.clickz.com/category/search/search-marketing/">Search Marketing</a></li> </ul> </li> <li id="menu-item-93505" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-93505"><a href="https://www.clickz.com/category/marketing/conference-call">Conferences</a></li> </ul> </li> </ul></div> </div> <div class="clear"></div> </div> <div id="footer-bottom"> <div class="main-container"> <span class="footer-address"> ©ClickZ Group 2016. </span> <ul id="footer-menu-bottom" class="menu"><li id="menu-item-93551" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-93551"><a href="https://www.clickz.com/cookie-privacy-policy">Cookie &#038; Privacy Policy</a></li> <li id="menu-item-93552" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-93552"><a href="https://www.clickz.com/static/site-map">Site Map</a></li> </ul> </div> </div> </div> <!-- YouTube Channel 3 --><script type="text/javascript">function ytc_init_MPAU(){jQuery('.ytc-lightbox').magnificPopupAU({disableOn:320,type:'iframe',mainClass:'ytc-mfp-lightbox',removalDelay:160,preloader:false,fixedContentPos:false});}jQuery(window).on('load',function(){ytc_init_MPAU();});jQuery(document).ajaxComplete(function(){ytc_init_MPAU();});</script> <!-- START Parse.ly Include: Standard --> <div id="parsely-root" style="display: none"> <div id="parsely-cfg" data-parsely-site="clickz.com"></div> </div> <script data-cfasync="false">(function(s,p,d){var h=d.location.protocol,i=p+"-"+s,e=d.getElementById(i),r=d.getElementById(p+"-root"),u=h==="https:"?"d1z2jf7jlzjs58.cloudfront.net":"static."+p+".com";if(e)return;e=d.createElement(s);e.id=i;e.async=true;e.setAttribute('data-cfasync','false');e.src=h+"//"+u+"/p.js";r.appendChild(e);})("script","parsely",document);</script> <!-- END Parse.ly Include: Standard --> <div class="modal " id="sign-up-popup" tabindex="-1" role="dialog" aria-labelledby="contact-company-pop" aria-hidden="true"> <div class="modal-dialog modal-md"> <div class="modal-content"> <div class="modal-header"> <button type="button" class="close" data-dismiss="modal" aria-hidden="true">&times;</button> <h4 class="modal-title"></h4> </div> <div class="modal-body"> <script>jQuery(function(){jQuery('#input_138_1').attr('placeholder','Email address');});</script> <div class='gf_browser_unknown gform_wrapper' id='gform_wrapper_138'><form method='post' enctype='multipart/form-data' target='gform_ajax_frame_138' id='gform_138' action='/seeding-the-engines-part-1/56830/'> <div class='gform_heading'> <span class='gform_description'><div class='sign-up-popup-message'>Want to stay on top of Search Marketing trends?<div class='sign-up-popup-title'>Get top insights and news from our Search Marketing experts.</div><div style='color:#ff8500'>Delivered every morning, straight to your inbox.</div></div></span> </div> <div class='gform_body'><ul id='gform_fields_138' class='gform_fields top_label form_sublabel_below description_below'><li id='field_138_1' class='gfield gfield_contains_required field_sublabel_below field_description_below'><label class='gfield_label' for='input_138_1'>Email<span class='gfield_required'>*</span></label><div class='ginput_container ginput_container_email'> <input name='input_1' id='input_138_1' type='text' value='' class='medium' placeholder='Email address'/> </div></li><li id='field_138_2' class='gfield gform_hidden field_sublabel_below field_description_below'><input name='input_2' id='input_138_2' type='hidden' class='gform_hidden' aria-invalid="false" value='US &amp; Canada'/></li><li id='field_138_3' class='gfield gform_hidden field_sublabel_below field_description_below'><input name='input_3' id='input_138_3' type='hidden' class='gform_hidden' aria-invalid="false" value='ClickZ'/></li> </ul></div> <div class='gform_footer top_label'> <input type='submit' id='gform_submit_button_138' class='gform_button button' value='Submit' onclick='if(window["gf_submitting_138"]){return false;} window["gf_submitting_138"]=true; ' onkeypress='if( event.keyCode == 13 ){ if(window["gf_submitting_138"]){return false;} window["gf_submitting_138"]=true; jQuery("#gform_138").trigger("submit",[true]); }'/> <input type='hidden' name='gform_ajax' value='form_id=138&amp;title=&amp;description=1&amp;tabindex=1'/> <input type='hidden' class='gform_hidden' name='is_submit_138' value='1'/> <input type='hidden' class='gform_hidden' name='gform_submit' value='138'/> <input type='hidden' class='gform_hidden' name='gform_unique_id' value=''/> <input type='hidden' class='gform_hidden' name='state_138' value='WyJbXSIsIjliOTVjZjliY2JlMWIyYzY0YTM4ZTk4OWZmMDViYjI2Il0='/> <input type='hidden' class='gform_hidden' name='gform_target_page_number_138' id='gform_target_page_number_138' value='0'/> <input type='hidden' class='gform_hidden' name='gform_source_page_number_138' id='gform_source_page_number_138' value='1'/> <input type='hidden' name='gform_field_values' value=''/> </div> </form> </div> <iframe style='display:none;width:0px;height:0px;' src='about:blank' name='gform_ajax_frame_138' id='gform_ajax_frame_138'>This iframe contains the logic required to handle AJAX powered Gravity Forms.</iframe> <script type='text/javascript'>jQuery(document).ready(function($){gformInitSpinner(138,'https://www.clickz.com/wp-content/plugins/gravityforms/images/spinner.gif');jQuery('#gform_ajax_frame_138').load(function(){var contents=jQuery(this).contents().find('*').html();var is_postback=contents.indexOf('GF_AJAX_POSTBACK')>=0;if(!is_postback){return;}var form_content=jQuery(this).contents().find('#gform_wrapper_138');var is_confirmation=jQuery(this).contents().find('#gform_confirmation_wrapper_138').length>0;var is_redirect=contents.indexOf('gformRedirect(){')>=0;var is_form=form_content.length>0&&!is_redirect&&!is_confirmation;if(is_form){jQuery('#gform_wrapper_138').html(form_content.html());if(form_content.hasClass('gform_validation_error')){jQuery('#gform_wrapper_138').addClass('gform_validation_error');}else{jQuery('#gform_wrapper_138').removeClass('gform_validation_error');}setTimeout(function(){},50);if(window['gformInitDatepicker']){gformInitDatepicker();}if(window['gformInitPriceFields']){gformInitPriceFields();}var current_page=jQuery('#gform_source_page_number_138').val();gformInitSpinner(138,'https://www.clickz.com/wp-content/plugins/gravityforms/images/spinner.gif');jQuery(document).trigger('gform_page_loaded',[138,current_page]);window['gf_submitting_138']=false;}else if(!is_redirect){var confirmation_content=jQuery(this).contents().find('#gforms_confirmation_message_138').html();if(!confirmation_content){confirmation_content=contents;}setTimeout(function(){jQuery('#gform_wrapper_138').replaceWith('<'+'div id=\'gforms_confirmation_message_138\' class=\'gform_confirmation_message_138 gforms_confirmation_message\''+'>'+confirmation_content+'<'+'/div'+'>');jQuery(document).trigger('gform_confirmation_loaded',[138]);window['gf_submitting_138']=false;},50);}else{jQuery('#gform_138').append(contents);if(window['gformRedirect']){gformRedirect();}}jQuery(document).trigger('gform_post_render',[138,current_page]);});});</script><script type='text/javascript'>if(typeof gf_global=='undefined')var gf_global={"gf_currency_config":{"name":"U.S. Dollar","symbol_left":"$","symbol_right":"","symbol_padding":"","thousand_separator":",","decimal_separator":".","decimals":2},"base_url":"https:\/\/www.clickz.com\/wp-content\/plugins\/gravityforms","number_formats":[],"spinnerUrl":"https:\/\/www.clickz.com\/wp-content\/plugins\/gravityforms\/images\/spinner.gif"};jQuery(document).bind('gform_post_render',function(event,formId,currentPage){if(formId==138){if(typeof Placeholders!='undefined'){Placeholders.enable();}}});jQuery(document).bind('gform_post_conditional_logic',function(event,formId,fields,isInit){});</script><script type='text/javascript'>jQuery(document).ready(function(){jQuery(document).trigger('gform_post_render',[138,1])});</script> <div class="sign-up-popup-close"> <a href="#" class="sign-up-popup-close-guru hello-close" data-dismiss="modal" aria-hidden="true">No thanks, I am not interested</a> <a href="#" class="sign-up-popup-close-later hello-close" data-dismiss="modal" aria-hidden="true">No thanks. Ask me later please</a> <div class="clear"></div> <a href="#" class="thank-you-close" data-dismiss="modal" aria-hidden="true">Close</a> </div> </div> </div> </div> </div> <script>jQuery(function(){popup_seen=getCookie('sign-up-popup-seen');popup_seen2=getCookie('ign-up-popup-seen');if(!popup_seen&&!popup_seen2){var query_args=getQueryParams(location.search);if(query_args.utm_medium=='email'){console.log('visiting from email. no popup');setCookie('sign-up-popup-seen','1',999);return 1;}var pageview=sessionStorage.signup_popup_pageviews;console.log('pageview '+pageview);jQuery('#sign-up-popup').modal({keyboard:false,backdrop:'static',show:false});if(!pageview||pageview==0){console.log('popup in 30 sec Search Marketing');setTimeout(function(){console.log('popup after 30 sec Search Marketing');signup_popup_show();},30000);}if(pageview>=1){console.log('popup in 5 sec Search Marketing');setTimeout(function(){console.log('popup after 5 sec Search Marketing');signup_popup_show();},5000);}sessionStorage.signup_popup_pageviews=1;jQuery('.sign-up-popup-close-guru').click(function(){console.log('popup close guru Search Marketing');sessionStorage.signup_popup_pageviews=0;setCookie('sign-up-popup-seen','1',999);signup_popup_track_event('Pop Up Form','No thanks, I am not interested_Search Marketing',location.href);});jQuery('.sign-up-popup-close-later').click(function(){console.log('popup close later Search Marketing');sessionStorage.signup_popup_pageviews=0;setCookie('sign-up-popup-seen','1',14);setCookie('sign-up-popup-seen-show-later','1',999);signup_popup_track_event('Pop Up Form','No thanks. Ask me later please_Search Marketing',location.href);});}});function signup_popup_show(){sessionStorage.signup_popup_pageviews=0;jQuery('#sign-up-popup').modal('show');signup_popup_track_event('Pop Up Form','Load_Search Marketing','Article Page_'+location.href);}function signup_popup_thank_you(){jQuery('#sign-up-popup').modal({backdrop:true});jQuery('#sign-up-popup button.close').show();jQuery('.hello-close').hide();setCookie('sign-up-popup-seen','1',999);signup_popup_track_event('subscription','email%20submitted','Pop_Up_Search Marketing');}function signup_popup_track_event(category,action,opt_label,opt_value,opt_noninteraction){ga('create','UA-855593-1');ga('send','event',category,action,opt_label,opt_value,{nonInteraction:1});}</script> <!-- CNT Social share buttons events --> <script>jQuery('body').delegate('.ssbp-btn','click',function(){var $container=jQuery(this).parents('.cnt-social-share-container').first();var ga_category=$container.data('ga-category');var ga_action=$container.data('ga-action');var ga_label=jQuery(this).data('ssbp-site');console.log(ga_category+' '+ga_action+' '+ga_label);ga('create','');ga('send','event',ga_category,ga_action,ga_label,{'nonInteraction':1});});</script> <!-- Marketo tracking code --> <script type="text/javascript">document.write(unescape("%3Cscript src='//munchkin.marketo.net/munchkin.js' type='text/javascript'%3E%3C/script%3E"));</script> <script>Munchkin.init('243-MRR-459');</script> <link rel='stylesheet' id='gforms_reset_css-css' href='https://www.clickz.com/wp-content/plugins/gravityforms/css/formreset.min.css?ver=2.0.7' type='text/css' media='all'/> <link rel='stylesheet' id='gforms_formsmain_css-css' href='https://www.clickz.com/wp-content/plugins/gravityforms/css/formsmain.min.css?ver=2.0.7' type='text/css' media='all'/> <link rel='stylesheet' id='gforms_ready_class_css-css' href='https://www.clickz.com/wp-content/plugins/gravityforms/css/readyclass.min.css?ver=2.0.7' type='text/css' media='all'/> <link rel='stylesheet' id='gforms_browsers_css-css' href='https://www.clickz.com/wp-content/plugins/gravityforms/css/browsers.min.css?ver=2.0.7' type='text/css' media='all'/> <script type='text/javascript' src='https://www.clickz.com/wp-includes/js/jquery/ui/core.min.js?ver=1.11.4'></script> <script type='text/javascript' src='https://www.clickz.com/wp-includes/js/jquery/ui/widget.min.js?ver=1.11.4'></script> <script type='text/javascript' src='https://www.clickz.com/wp-includes/js/jquery/ui/tabs.min.js?ver=1.11.4'></script> <script type='text/javascript' src='https://www.clickz.com/wp-content/plugins/youtube-channel/assets/lib/magnific-popup/jquery.magnific-popup.min.js?ver=3.0.8.8'></script> <script type='text/javascript' src='https://www.clickz.com/wp-content/themes/contentive-base/js/script.js?ver=1.6'></script> <script type='text/javascript' src='https://www.clickz.com/wp-includes/js/wp-embed.min.js?ver=4.6.1'></script> <script type='text/javascript'>//<![CDATA[ var embedVars={"disqusConfig":{"platform":"wordpress@4.6.1","language":""},"disqusIdentifier":"56830 https:\/\/www.clickz.com\/2001\/04\/11\/seeding-the-engines-part-1","disqusShortname":"clickz","disqusTitle":"Seeding the Engines: Part 1","disqusUrl":"https:\/\/www.clickz.com\/seeding-the-engines-part-1\/56830\/","options":{"manualSync":"1"},"postId":"56830"}; //]]></script> <script type='text/javascript' src='https://www.clickz.com/wp-content/plugins/disqus-comment-system/media/js/disqus.js?ver=4.6.1'></script> <script type='text/javascript'>//<![CDATA[ var countVars={"disqusShortname":"clickz"}; //]]></script> <script type='text/javascript' src='https://www.clickz.com/wp-content/plugins/disqus-comment-system/media/js/count.js?ver=4.6.1'></script> <script type='text/javascript' src='https://www.clickz.com/wp-content/plugins/gravityforms/js/jquery.json.js?ver=2.0.7'></script> <script type='text/javascript' src='https://www.clickz.com/wp-content/plugins/gravityforms/js/gravityforms.min.js?ver=2.0.7'></script> <script type='text/javascript' src='https://www.clickz.com/wp-content/plugins/gravityforms/js/placeholders.jquery.min.js?ver=2.0.7'></script> </body> <