Seeding the Engines: Part 1

Have you ever outsourced or self-submitted your site to search engines and directories only to find that you didn’t get listed or well positioned in the engines you wanted? Well, with a good overview of the basic search engine optimization (SEO) process, you can easily attain your goals.

By breaking up the process into the following four key tasks, you can make getting listed where you want a whole lot easier.

  • Analyze, develop, or improve the key phrases used to find your Web site.
  • Optimize your content with these key phrases for search engine compatibility.
  • Submit and register your site correctly to ensure the focus is on all your pages, specific to your key-phrase list.
  • Monitor and audit the results.

This article will address the first two bulleted tasks, while Part 2 will detail how to submit your site and monitor the results correctly — all for a better understanding of the entire SEO process.

Analyze Your Key Phrases

A critical step before you start any SEO campaign is to conduct a thorough keyword analysis. Analyzing, developing, and improving the key phrases used to find your Web site can be more of an art than a science. You’ll want to query employees and customers alike and get adequate input from all relevant sources regarding all possible phrases that might be used.

Traffic-analysis tools, such as WebTrends, can analyze your server logs to determine the key phrases people used to find your Web site. This will give you a preliminary list of key phrases you might consider optimizing for, but you’ll need to do some additional research to develop your best list.

Most professional SEO firms will do the research to develop keywords, providing you with the best list of key phrases. There are tools you can use to help yourself in developing additional key phrases. Tools such as Wordtracker, did-it, WordSpot, and GoTo will offer key-phrase popularity comparisons and perhaps trigger your thought process to generate more possibilities. You can then take your new list to friends or family for additional review and recommendations.

Once you have a semifinal list, prioritize it, and then do some searches with these phrases. See how many similar documents are found and which competitors are showing up. Be sure to scrutinize the relevancy of each key phrase on your list, and plan to optimize for only the most relevant key phrases.

Optimize Your Content for Search Engine Compatibility

Write your content for each individual Web page as designed for a specific key phrase. First, take care of the hidden HTML program language issues:

  • Ensure title head tags are properly installed.
  • Ensure keyword and description meta tags are properly created.
  • Ensure image ALT tags are properly created.
  • If a tag is used, insert keywords, descriptions, and content. <li> If using JavaScript links or image map, add text links if possible. <li> Check your search engine compatibility regarding dynamically generated pages (for example, .cgi, .asp, .cf, .php, etc.).</ul> <p>All of the above items should be corrected on your home page, and each of your subpages should be optimized for each key phrase, one phrase per page. None of the above hidden changes will affect the look or functionality of your Web site. All of these changes will make a significant difference in making your site search enginefriendly. </p> <p>After taking care of the HTML issues, review the visible content on each page, optimizing this text for a specific key phrase. The first paragraph or two should include the key phrase with intelligent, comprehensive, and grammatically correct marketing copy describing your offerings. </p> <p>This will help the robot engines like <a href="http://www.altavista.com/">AltaVista</a> and <a href="http://www.hotbot.com/">HotBot</a> and other crawlers to reach deeper into your Web site to rank more pages. Search enginefriendly HTML program language and well-written content help these engines accept and recognize pages deep within your Web site for inclusion in their databases. </p> <p>Stay tuned for Part 2: submitting to register your site correctly and suggestions for proper monitoring of your search engine listings.</p> <div class="line"></div> <div class="more-in-category"> <h4>Related reading</h4> <div class="post"> <div class="post-thumbnail alignleft"> <a href="https://www.clickz.com/brand-tlds-vs-com-part-two-how-can-brands-benefit-from-a-brand-tld/109437/"><img width="120" height="90" src="https://www.clickz.com/wp-content/uploads/sites/2/2016/11/digital-skills-120x90.jpg" class="attachment-120x90 size-120x90 wp-post-image" alt="" srcset="https://www.clickz.com/wp-content/uploads/sites/2/2016/11/digital-skills-120x90.jpg 120w, https://www.clickz.com/wp-content/uploads/sites/2/2016/11/digital-skills-146x110.jpg 146w, https://www.clickz.com/wp-content/uploads/sites/2/2016/11/digital-skills-360x270.jpg 360w" sizes="(max-width: 120px) 100vw, 120px"/></a> </div> <div class="post-info"> <h2 class="post-title"><a href="https://www.clickz.com/brand-tlds-vs-com-part-two-how-can-brands-benefit-from-a-brand-tld/109437/" title="Brand TLDs vs .com (part two): How can brands benefit from a .brand TLD?">Brand TLDs vs .com (part two): How can brands benefit from a .brand TLD?</a></h2> <div class="post-meta"> <span class="post-date">13 Feb 17</span> | <span class="post-author">Author <a href="https://www.clickz.com/author/christophercamps/" title="Posts by Chris Camps" rel="author">Chris Camps</a></span> | <span class="post-category-list"><a href="https://www.clickz.com/category/marketing/" rel="category tag">Marketing</a> <a href="https://www.clickz.com/category/search/" rel="category tag">Search</a> <a href="https://www.clickz.com/category/search/seo/" rel="category tag">SEO</a></span> | <a class="post-comments" href="https://www.clickz.com/brand-tlds-vs-com-part-two-how-can-brands-benefit-from-a-brand-tld/109437/#comment"></a> </div> <p class="excerpt"> In part one a few weeks ago, we discussed what brand TLDs (top level domains) are, which brands are applying for them and why they might be important. Today, we’ll take an in-depth look at the potential benefits for brands, and explore the challenges brand TLDs could help solve. </p> </div> <div class="clear"></div> </div> <div class="post"> <div class="post-thumbnail alignleft"> <a href="https://www.clickz.com/seven-ways-to-elevate-your-personal-and-professional-seo-performance/109145/"><img width="120" height="90" src="https://www.clickz.com/wp-content/uploads/sites/2/2017/01/ThinkstockPhotos-504383202-120x90.jpg" class="attachment-120x90 size-120x90 wp-post-image" alt="" srcset="https://www.clickz.com/wp-content/uploads/sites/2/2017/01/ThinkstockPhotos-504383202-120x90.jpg 120w, https://www.clickz.com/wp-content/uploads/sites/2/2017/01/ThinkstockPhotos-504383202-146x110.jpg 146w, https://www.clickz.com/wp-content/uploads/sites/2/2017/01/ThinkstockPhotos-504383202-360x270.jpg 360w" sizes="(max-width: 120px) 100vw, 120px"/></a> </div> <div class="post-info"> <h2 class="post-title"><a href="https://www.clickz.com/seven-ways-to-elevate-your-personal-and-professional-seo-performance/109145/" title="Seven ways to elevate your personal and professional SEO performance">Seven ways to elevate your personal and professional SEO performance</a></h2> <div class="post-meta"> <span class="post-date">27 Jan 17</span> | <span class="post-author">Author <a href="https://www.clickz.com/author/jimyu/" title="Posts by Jim Yu" rel="author">Jim Yu</a></span> | <span class="post-category-list"><a href="https://www.clickz.com/category/search/" rel="category tag">Search</a> <a href="https://www.clickz.com/category/search/seo/" rel="category tag">SEO</a></span> | <a class="post-comments" href="https://www.clickz.com/seven-ways-to-elevate-your-personal-and-professional-seo-performance/109145/#comment"></a> </div> <p class="excerpt"> In 2017 it is essential that SEO professionals secure the buy-in they need from their business leaders so they can accomplish their professional goals. </p> </div> <div class="clear"></div> </div> <div class="post"> <div class="post-thumbnail alignleft"> <a href="https://www.clickz.com/youtube-adds-new-ad-targeting-features/109109/"><img width="120" height="90" src="https://www.clickz.com/wp-content/uploads/sites/2/2016/08/Screen-Shot-2016-08-25-at-11.14.45-120x90.png" class="attachment-120x90 size-120x90 wp-post-image" alt="" srcset="https://www.clickz.com/wp-content/uploads/sites/2/2016/08/Screen-Shot-2016-08-25-at-11.14.45-120x90.png 120w, https://www.clickz.com/wp-content/uploads/sites/2/2016/08/Screen-Shot-2016-08-25-at-11.14.45-146x110.png 146w" sizes="(max-width: 120px) 100vw, 120px"/></a> </div> <div class="post-info"> <h2 class="post-title"><a href="https://www.clickz.com/youtube-adds-new-ad-targeting-features/109109/" title="YouTube adds new ad targeting features">YouTube adds new ad targeting features</a></h2> <div class="post-meta"> <span class="post-date">26 Jan 17</span> | <span class="post-author">Author <a href="https://www.clickz.com/author/alrob/" title="Posts by Al Roberts" rel="author">Al Roberts</a></span> | <span class="post-category-list"><a href="https://www.clickz.com/category/media/display-advertising/" rel="category tag">Display Advertising</a> <a href="https://www.clickz.com/category/media/media-buying/" rel="category tag">Media Buying</a> <a href="https://www.clickz.com/category/more-news/" rel="category tag">More News</a> <a href="https://www.clickz.com/category/search/search-marketing/" rel="category tag">Search Marketing</a> <a href="https://www.clickz.com/category/media/video/" rel="category tag">Video</a> <a href="https://www.clickz.com/category/videos/" rel="category tag">Videos</a></span> | <a class="post-comments" href="https://www.clickz.com/youtube-adds-new-ad-targeting-features/109109/#comment"></a> </div> <p class="excerpt"> Google is giving advertisers new ways to target users on YouTube. </p> </div> <div class="clear"></div> </div> <div class="post"> <div class="post-thumbnail alignleft"> <a href="https://www.clickz.com/google-has-become-one-of-googles-most-prolific-advertisers/109058/"><img width="120" height="90" src="https://www.clickz.com/wp-content/uploads/sites/2/2016/03/google-logo-120x90.jpg" class="attachment-120x90 size-120x90 wp-post-image" alt="" srcset="https://www.clickz.com/wp-content/uploads/sites/2/2016/03/google-logo-120x90.jpg 120w, https://www.clickz.com/wp-content/uploads/sites/2/2016/03/google-logo-146x110.jpg 146w" sizes="(max-width: 120px) 100vw, 120px"/></a> </div> <div class="post-info"> <h2 class="post-title"><a href="https://www.clickz.com/google-has-become-one-of-googles-most-prolific-advertisers/109058/" title="Google has become one of Google&#8217;s most prolific advertisers">Google has become one of Google&#8217;s most prolific advertisers</a></h2> <div class="post-meta"> <span class="post-date">23 Jan 17</span> | <span class="post-author">Author <a href="https://www.clickz.com/author/alrob/" title="Posts by Al Roberts" rel="author">Al Roberts</a></span> | <span class="post-category-list"><a href="https://www.clickz.com/category/legal-regulatory/" rel="category tag">Legal &amp; Regulatory</a> <a href="https://www.clickz.com/category/more-news/" rel="category tag">More News</a> <a href="https://www.clickz.com/category/search/paid-search/" rel="category tag">Paid Search</a> <a href="https://www.clickz.com/category/marketing/retail/" rel="category tag">Retail</a> <a href="https://www.clickz.com/category/search/search-marketing/" rel="category tag">Search Marketing</a></span> | <a class="post-comments" href="https://www.clickz.com/google-has-become-one-of-googles-most-prolific-advertisers/109058/#comment"></a> </div> <p class="excerpt"> Every year, Google's well-oiled digital ad machine generates tens of billions of dollars in revenue, making the search giant the biggest single recipient of digital ad spend. </p> </div> <div class="clear"></div> </div> </div> </div> <meta itemprop="datePublished" content="2001-04-11T04:00:00+00:00"/> <meta itemprop="dateModified" content="2001-04-11T04:00:00+00:00"/> <div class="line"></div> </div> </div> <a id="comment"></a> <div id="disqus_thread"> </div> </div> <!-- Sidebar --> <div id="sidebar"> <div id="social-sidebar"> <form role="search" method="get" id="searchform" action="https://www.clickz.com/"> <div> <input type="text" value="" name="s" id="s"/> <input type="submit" id="searchsubmit" value=""/> </div> </form> <div id="social-buttons"> <div id="google-plus-button" class="alignright"> <!-- Place this tag where you want the +1 button to render. --> <div class="g-plusone" data-annotation="inline" data-width="80"></div> <!-- Place this tag after the last +1 button tag. --> <script type="text/javascript">window.___gcfg={lang:'en-GB'};(function(){var po=document.createElement('script');po.type='text/javascript';po.async=true;po.src='https://apis.google.com/js/plusone.js';var s=document.getElementsByTagName('script')[0];s.parentNode.insertBefore(po,s);})();</script> </div> <div id="twitter-follow-button" class="alignright"> <a href="https://twitter.com/clickz" class="twitter-follow-button" data-show-count="false" data-show-screen-name="false"></a> <script>!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0];if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src="//platform.twitter.com/widgets.js";fjs.parentNode.insertBefore(js,fjs);}}(document,"script","twitter-wjs");</script> </div> <div id="facebook-like-button" class="alignright"> <iframe src="//www.facebook.com/plugins/like.php?href=https://www.facebook.com/clickz&amp;send=false&amp;layout=button_count&amp;width=80&amp;show_faces=false&amp;action=like&amp;colorscheme=light&amp;font=arial&amp;height=21" scrolling="no" frameborder="0" style="border:none; overflow:hidden; width:80px; height:21px;" allowTransparency="true"></iframe> </div> </div> <div style="clear:both;"></div> </div> <div id="widget_marketo-email-form-widget" class="widget marketo-email-form-widget-2 widget_marketo-email-form-widget"> <div class="cnt-marketo-email-form-widget-title"> UNMISSABLE </div> <div class="cnt-marketo-email-form-widget-subtitle"> DIGITAL INSIGHTS </div> <div class="cnt-marketo-email-form-widget-text"> Thought leadership, best practice & handpicked news. Subscribe to join the leading global community of over 200k digital marketers. </div> <div class="cnt-marketo-email-form-container-58b7360c6a3eb cnt-marketo-email-form-container-sidebar cnt-marketo-email-form-container"> <form name="sidebar" action="" class="cnt-marketo-email-form-58b7360c6a3eb cnt-marketo-email-form-sidebar cnt-marketo-email-form" method="post" onsubmit="return(cnt_marketo_email_form_submit('58b7360c6a3eb'))"> <input name="uniqid" type="hidden" value="58b7360c6a3eb"> <input name="munchkinId" type="hidden" value="243-MRR-459"> <input name="field_names" type="hidden" value='["Email","Brand__c","Vertical1__c","Lead_Form_Description__c"]'> <input name="redirect_url" type="hidden" value='https://www.clickz.com/subscription-cz.html'> <input name="ty" type="hidden" value='VGhhbmsgeW91IGZvciBzdWJzY3JpYmluZyE='> <input name=Email type="email" value="" required class=" cnt-marketo-email-form-input cnt-marketo-email-form-email" placeholder="Your email address"> <input name=Brand__c type="hidden" value="ClickZ" class=" cnt-marketo-email-form-input cnt-marketo-email-form-brand__c" placeholder=""> <input name=Vertical1__c type="hidden" value="Digital Marketing" class=" cnt-marketo-email-form-input cnt-marketo-email-form-vertical1__c" placeholder=""> <input name=Lead_Form_Description__c type="hidden" value="ClickZ - Email Submitted" class=" cnt-marketo-email-form-input cnt-marketo-email-form-lead_form_description__c" placeholder=""> <button class="cnt-marketo-email-form-submit hide-loader"> Join </button> </form> <div class="cnt-marketo-email-form-error-58b7360c6a3eb cnt-marketo-email-form-error"></div> </div> </div><div id="cnt-visit-us-widget" class="widget cnt-visit-us-widget-2 cnt-visit-us-widget"> <h2 class="widget-title cnt-visit-us-title">Visit us on:</h2> <div class="cnt-visit-us-icons"> <a class="cnt-visit-us-icon cnt-visit-us-icon-twitter" href="http://www.twitter.com/clickz" target="_blank"></a> <a class="cnt-visit-us-icon cnt-visit-us-icon-facebook" href="https://www.facebook.com/clickz" target="_blank"></a> <a class="cnt-visit-us-icon cnt-visit-us-icon-youtube" href="https://www.youtube.com/user/ClickZVideo" target="_blank"></a> <a class="cnt-visit-us-icon cnt-visit-us-icon-linkedin" href="https://www.linkedin.com/company/clickz-com" target="_blank"></a> </div> <div class="clear"></div> </div><div id="widget_text" class="widget text-3 widget_text"><h2 class="widget-title">rhc-mpu-ad-slot1</h2> <div class="textwidget"><div id='rhc-mpu-ad-slot1'> <script type='text/javascript'>googletag.cmd.push(function(){googletag.display('rhc-mpu-ad-slot1');});</script> </div></div> </div><div id="cnt-events-widget" class="widget cnt-webinars-2 cnt-events-widget"><h2 class="widget-title"><a href="https://www.clickz.com/webinars/">Webinars</a></h2> <ul> <li> <a href="https://www.clickz.com/webinars/webinar-the-content-marketing-masterclass-is-your-content-converting/" class="post-title" ?> <b>Webinar:</b> The Content Marketing Masterclass: Is your Content Converting?</a><br> <ul class="event-meta"> <li>17th Jan 2017 01:00pm ET</li> </ul> </li> <li> <a href="https://www.clickz.com/webinars/webinar-aligning-marketing-and-it-how-cmos-and-cios-can-work-together-more-effectively/" class="post-title" ?> <b>Webinar:</b> Aligning Marketing and IT: How CMOs and CIOs can work together more effectively</a><br> <ul class="event-meta"> <li>09th Feb 2017 01:00pm ET</li> </ul> </li> <li> <a href="https://www.clickz.com/webinars/webinar-aligning-marketing-and-it-how-cmos-and-cios-can-work-together-more-effectively-2/" class="post-title" ?> <b>Webinar:</b> Rethinking Mobile Measurement: A New Approach to Achieving Success</a><br> <ul class="event-meta"> <li>01st Feb 2017 01:00pm ET</li> </ul> </li> <li> <a href="https://www.clickz.com/webinars/webinar-aligning-marketing-and-it-how-cmos-and-cios-can-work-together-more-effectively-2-2/" class="post-title" ?> <b>Webinar:</b> Still using.com? Here's why 50% of all Fortune 500 companies are about to use ".brand"</a><br> <ul class="event-meta"> <li>28th Feb 2017 02:00pm ET</li> </ul> </li> <li><a class="button" href="https://www.clickz.com/webinars/">All webinars</a></li> </ul> </div><div id="widget_text" class="widget text-9 widget_text"><h2 class="widget-title">Comments</h2> <div class="textwidget"><div class="widget-inner"> <div id="recentcomments" class="dsq-widget"> <script type="text/javascript" src="https://clickz.disqus.com/recent_comments_widget.js?num_items=25&hide_avatars=0&avatar_size=32&excerpt_length=280"></script> </div> </div></div> </div><div id="widget_youtube-channel" class="widget youtube-channel-2 widget_youtube-channel"><h2 class="widget-title">Featured Video</h2><div class="youtube_channel default ytc_display_thumbnail"><div class="ytc_video_container ytc_video_1 ytc_video_first ar4_3" style="width:300px"><h3 class="ytc_title ytc_title_above">Ajit Sivadasan, Lenovo</h3><a href="//www.youtube.com/watch?v=p1HLXiFWOMw" title="Ajit Sivadasan, Lenovo" class="ytc_thumb ytc-lightbox ar4_3"><span style="background-image:url(//img.youtube.com/vi/p1HLXiFWOMw/0.jpg)" title="Ajit Sivadasan, Lenovo" id="ytc_p1HLXiFWOMw"></span></a></div><!-- .ytc_video_container --><div class="clearfix"></div><div class="ytc_link"><p><a href="https://www.youtube.com/channel/UCYItFofNMelG8xlzT0YRcGg" title="See more videos">See more videos</a></p></div></div><!-- .youtube_channel --><div class="clearfix"></div></div><div id="widget_text" class="widget text-5 widget_text"><h2 class="widget-title">rhc-mpu-ad-slot2</h2> <div class="textwidget"><div id='rhc-mpu-ad-slot2'> <script type='text/javascript'>googletag.cmd.push(function(){googletag.display('rhc-mpu-ad-slot2');});</script> </div></div> </div><div id="widget_shortcodeui" class="widget shortcodeui-2 widget_shortcodeui"><!--- cnt-popularposts start ---><div class="popular-posts-block"><div class="popular-posts-block-container"><div class="block-title"><h2 class="title">Popular Posts</h2></div><div class="block-post-items"> <div class="postitem"> <div class="postthumb"><a href="https://www.clickz.com/you-dont-need-a-growth-hacker-just-a-data-driven-marketer/109610/"><img src="https://www.clickz.com/wp-content/uploads/sites/2/2017/02/arrows-1969944_640-120x90.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Colourful arrows pointing upwards" srcset="https://www.clickz.com/wp-content/uploads/sites/2/2017/02/arrows-1969944_640-120x90.png 120w, https://www.clickz.com/wp-content/uploads/sites/2/2017/02/arrows-1969944_640-146x110.png 146w" sizes="(max-width: 120px) 100vw, 120px"/></a></div> <div class="postbody"> <h3 class="posttitle"><a href="https://www.clickz.com/you-dont-need-a-growth-hacker-just-a-data-driven-marketer/109610/" class="post-title">You don't need a "Growth Hacker," just a data-driven marketer</a></h3> <div class="postexcerpt"><p>Silicon Valley loves fancy job titles. It’s just something we do, and software and technology lend themselves to it. But it’s not always helpful.</p> </div> </div> <div style="clear: both;"></div> </div> <div style="clear: both;"></div> <div class="postitem"> <div class="postthumb"><a href="https://www.clickz.com/when-should-you-use-confirmed-opt-in/109681/"><img src="https://www.clickz.com/wp-content/uploads/sites/2/2017/02/email-confirmation-120x90.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Vector illustration in simple linear flat style and bright yellow color - hand with mobile phone and finger touching screen - app with message." srcset="https://www.clickz.com/wp-content/uploads/sites/2/2017/02/email-confirmation-120x90.jpg 120w, https://www.clickz.com/wp-content/uploads/sites/2/2017/02/email-confirmation-146x110.jpg 146w, https://www.clickz.com/wp-content/uploads/sites/2/2017/02/email-confirmation-360x270.jpg 360w" sizes="(max-width: 120px) 100vw, 120px"/></a></div> <div class="postbody"> <h3 class="posttitle"><a href="https://www.clickz.com/when-should-you-use-confirmed-opt-in/109681/" class="post-title">When should you use confirmed opt-in?</a></h3> <div class="postexcerpt"><p>As an email marketer, I would rather have 100 customers who open and engage with my messages than 10,000 who don&#8217;t.</p> </div> </div> <div style="clear: both;"></div> </div> <div style="clear: both;"></div> <div class="postitem"> <div class="postthumb"><a href="https://www.clickz.com/president-trump-is-a-savvy-domain-name-buyer/109589/"><img src="https://www.clickz.com/wp-content/uploads/sites/2/2017/02/donald-trump-vector-clipart-120x90.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Vector clipart of Donald Trump giving two thumbs up" srcset="https://www.clickz.com/wp-content/uploads/sites/2/2017/02/donald-trump-vector-clipart-120x90.png 120w, https://www.clickz.com/wp-content/uploads/sites/2/2017/02/donald-trump-vector-clipart-146x110.png 146w, https://www.clickz.com/wp-content/uploads/sites/2/2017/02/donald-trump-vector-clipart-360x270.png 360w" sizes="(max-width: 120px) 100vw, 120px"/></a></div> <div class="postbody"> <h3 class="posttitle"><a href="https://www.clickz.com/president-trump-is-a-savvy-domain-name-buyer/109589/" class="post-title">President Trump is a savvy domain name buyer</a></h3> <div class="postexcerpt"><p>President Trump&#8217;s digital savvy isn&#8217;t limited to social media. As it turns out, the Trump Organization owns thousands of domain names, possibly even more than 10,000.</p> </div> </div> <div style="clear: both;"></div> </div> <div style="clear: both;"></div> <div class="postitem"> <div class="postthumb"><a href="https://www.clickz.com/four-ways-brands-can-ensure-they-delight-their-customers-on-social-media/109651/"><img src="https://www.clickz.com/wp-content/uploads/sites/2/2017/02/social-icons-120x90.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="" srcset="https://www.clickz.com/wp-content/uploads/sites/2/2017/02/social-icons-120x90.png 120w, https://www.clickz.com/wp-content/uploads/sites/2/2017/02/social-icons-146x110.png 146w, https://www.clickz.com/wp-content/uploads/sites/2/2017/02/social-icons-360x270.png 360w" sizes="(max-width: 120px) 100vw, 120px"/></a></div> <div class="postbody"> <h3 class="posttitle"><a href="https://www.clickz.com/four-ways-brands-can-ensure-they-delight-their-customers-on-social-media/109651/" class="post-title">Four ways brands can ensure they delight their customers on social media</a></h3> <div class="postexcerpt"><p>With 80% of brands believing they provide good social customer service but only 8% of customers agreeing, it is easy to see there is a disparity between perception and reality in this space.</p> </div> </div> <div style="clear: both;"></div> </div> <div style="clear: both;"></div></div></div></div><!--- cnt-popularposts end ---></div> </div> <div class="clear"></div> </div><!-- #container close --> <!-- Footer --> <div id="footer"> <div id="footer-top"> <div class="main-container"> <div class="cnt-marketo-email-form-container-58b7360c85051 cnt-marketo-email-form-container-footer cnt-marketo-email-form-container"> <form name="footer" action="" class="cnt-marketo-email-form-58b7360c85051 cnt-marketo-email-form-footer cnt-marketo-email-form" method="post" onsubmit="return(cnt_marketo_email_form_submit('58b7360c85051'))"> <input name="uniqid" type="hidden" value="58b7360c85051"> <input name="munchkinId" type="hidden" value="243-MRR-459"> <input name="field_names" type="hidden" value='["Email","Brand__c","Vertical1__c","Lead_Form_Description__c"]'> <input name="redirect_url" type="hidden" value='https://www.clickz.com/subscription-cz.html'> <input name="ty" type="hidden" value='VGhhbmsgeW91IGZvciBzdWJzY3JpYmluZyE='> <input name=Email type="email" value="" required class=" cnt-marketo-email-form-input cnt-marketo-email-form-email" placeholder="Your email address"> <input name=Brand__c type="hidden" value="ClickZ" class=" cnt-marketo-email-form-input cnt-marketo-email-form-brand__c" placeholder=""> <input name=Vertical1__c type="hidden" value="Digital Marketing" class=" cnt-marketo-email-form-input cnt-marketo-email-form-vertical1__c" placeholder=""> <input name=Lead_Form_Description__c type="hidden" value="ClickZ - Email Submitted" class=" cnt-marketo-email-form-input cnt-marketo-email-form-lead_form_description__c" placeholder=""> <button class="cnt-marketo-email-form-submit hide-loader"> Subscribe </button> </form> <div class="cnt-marketo-email-form-error-58b7360c85051 cnt-marketo-email-form-error"></div> </div> <a href="https://www.clickz.com/promote-your-business/" class="advertise-with-us-button"> Click here to advertise with us </a> </div> <div class="clear"></div> </div> <div id="footer-middle"> <div class="main-container"> <div id="footer-info"> <div style="clear:both;"><strong>Powered By</strong> <a class="contentive-logo" href="http://www.contentive.com" target="_blank"> </a> </div> </div> <div class="menu-footer-menu-container"><ul id="footer_menu_main" class="menu"><li id="menu-item-93496" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-93496"><a href="#">Column 1</a> <ul class="sub-menu"> <li id="menu-item-5756" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-5756"><a href="/">Home</a> <ul class="sub-menu"> <li id="menu-item-93495" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-93495"><a href="https://www.clickz.com/category/stats/">Stats and Tools</a></li> <li id="menu-item-5754" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-5754"><a href="/tag/video-library">Video Library</a></li> <li id="menu-item-93491" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-93491"><a href="/webinars">Webinars</a></li> <li id="menu-item-93492" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-93492"><a href="https://www.clickz.com/intelligence/">ClickZ Intelligence</a></li> <li id="menu-item-93493" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-93493"><a href="/announcements">Announcements</a></li> <li id="menu-item-93494" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-93494"><a href="https://www.clickz.com/promote-your-business/">Promote Your Business</a></li> </ul> </li> <li id="menu-item-93497" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-93497"><a href="https://www.clickz.com/contact-us/">Contact Us</a> <ul class="sub-menu"> <li id="menu-item-93498" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-93498"><a href="mailto:chris.williams@contentive.com">chris.williams@contentive.com</a></li> <li id="menu-item-93499" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-93499"><a href="mailto:sam.lawson@clickz.com">sam.lawson@clickz.com</a></li> </ul> </li> </ul> </li> <li id="menu-item-93501" class="border-left menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-93501"><a href="#">Column 2</a> <ul class="sub-menu"> <li id="menu-item-93502" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-has-children menu-item-93502"><a href="https://www.clickz.com/category/marketing/">Marketing</a> <ul class="sub-menu"> <li id="menu-item-93515" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-93515"><a href="https://www.clickz.com/category/marketing/strategies/">Strategies</a></li> <li id="menu-item-93507" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-93507"><a href="https://www.clickz.com/category/marketing/data-driven-marketing/">Data-Driven Marketing</a></li> <li id="menu-item-93511" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-93511"><a href="https://www.clickz.com/category/marketing/marketing-automation/">Marketing Automation</a></li> <li id="menu-item-93510" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-93510"><a href="https://www.clickz.com/category/marketing/local/">Local</a></li> <li id="menu-item-93514" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-93514"><a href="https://www.clickz.com/category/marketing/retail/">Retail</a></li> <li id="menu-item-93516" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-93516"><a href="https://www.clickz.com/category/marketing/sports-entertainment/">Sports &amp; Entertainment</a></li> <li id="menu-item-93513" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-93513"><a href="https://www.clickz.com/category/marketing/politics-advocacy/">Politics &amp; Advocacy</a></li> <li id="menu-item-93504" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-93504"><a href="https://www.clickz.com/category/marketing/automotive/">Automotive</a></li> <li id="menu-item-93506" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-93506"><a href="https://www.clickz.com/category/marketing/cpg/">CPG</a></li> <li id="menu-item-93508" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-93508"><a href="https://www.clickz.com/category/marketing/financial-services/">Financial Services</a></li> <li id="menu-item-93509" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-93509"><a href="https://www.clickz.com/category/marketing/healthcare-pharma/">Healthcare &amp; Pharma</a></li> <li id="menu-item-93503" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-93503"><a href="https://www.clickz.com/category/marketing/agency-spotlight/">Agency Spotlight</a></li> </ul> </li> </ul> </li> <li id="menu-item-93517" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-93517"><a href="#">Column 3</a> <ul class="sub-menu"> <li id="menu-item-93518" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-has-children menu-item-93518"><a href="https://www.clickz.com/category/email/">Email</a> <ul class="sub-menu"> <li id="menu-item-93520" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-93520"><a href="https://www.clickz.com/category/email/b2c-email-marketing/">B2C Email Marketing</a></li> <li id="menu-item-93523" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-93523"><a href="https://www.clickz.com/category/email/email-marketing-optimization/">Email Marketing Optimization</a></li> <li id="menu-item-93519" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-93519"><a href="https://www.clickz.com/category/email/advanced-email-marketing/">Advanced Email Marketing</a></li> <li id="menu-item-93522" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-93522"><a href="https://www.clickz.com/category/email/email-marketing-best-practices/">Email Marketing Best Practices</a></li> <li id="menu-item-93521" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-93521"><a href="https://www.clickz.com/category/email/email-marketing/">Email Marketing</a></li> </ul> </li> <li id="menu-item-93524" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-has-children menu-item-93524"><a href="https://www.clickz.com/category/analytics/">Analytics</a> <ul class="sub-menu"> <li id="menu-item-93525" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-93525"><a href="https://www.clickz.com/category/analytics/actionable-analysis/">Actionable Analysis</a></li> <li id="menu-item-93526" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-93526"><a href="https://www.clickz.com/category/analytics/analyzing-customer-data/">Analyzing Customer Data</a></li> <li id="menu-item-93528" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-93528"><a href="https://www.clickz.com/category/analytics/conversion-roi/">Conversion &amp; ROI</a></li> <li id="menu-item-93529" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-93529"><a href="https://www.clickz.com/category/analytics/roi-marketing/">ROI Marketing</a></li> <li id="menu-item-93527" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-93527"><a href="https://www.clickz.com/category/analytics/convergence-analytics/">Convergence Analytics</a></li> </ul> </li> </ul> </li> <li id="menu-item-93530" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-93530"><a href="#">Column 4</a> <ul class="sub-menu"> <li id="menu-item-93531" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-has-children menu-item-93531"><a href="https://www.clickz.com/category/media/">Media</a> <ul class="sub-menu"> <li id="menu-item-93534" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-93534"><a href="https://www.clickz.com/category/media/media-planning/">Media Planning</a></li> <li id="menu-item-93533" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-93533"><a href="https://www.clickz.com/category/media/media-buying/">Media Buying</a></li> <li id="menu-item-93536" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-93536"><a href="https://www.clickz.com/category/media/publishing/">Publishing</a></li> <li id="menu-item-93532" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-93532"><a href="https://www.clickz.com/category/media/display-advertising/">Display Advertising</a></li> <li id="menu-item-93537" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-93537"><a href="https://www.clickz.com/category/media/video/">Video</a></li> <li id="menu-item-93535" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-93535"><a href="https://www.clickz.com/category/media/mobile/">Mobile</a></li> </ul> </li> <li id="menu-item-93539" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-has-children menu-item-93539"><a href="https://www.clickz.com/category/social/">Social</a> <ul class="sub-menu"> <li id="menu-item-93544" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-93544"><a href="https://www.clickz.com/category/social/social-media/">Social Media</a></li> <li id="menu-item-93540" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-93540"><a href="https://www.clickz.com/category/social/community-management/">Community Management</a></li> <li id="menu-item-93541" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-93541"><a href="https://www.clickz.com/category/social/social-commerce/">Social Commerce</a></li> <li id="menu-item-93542" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-93542"><a href="https://www.clickz.com/category/social/social-integration/">Social Integration</a></li> <li id="menu-item-93543" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-93543"><a href="https://www.clickz.com/category/social/social-media-smarts/">Social Media Smarts</a></li> </ul> </li> </ul> </li> <li id="menu-item-93545" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-93545"><a href="#">Column 5</a> <ul class="sub-menu"> <li id="menu-item-93546" class="menu-item menu-item-type-taxonomy menu-item-object-category current-post-ancestor current-menu-parent current-post-parent menu-item-has-children menu-item-93546"><a href="https://www.clickz.com/category/search/">Search</a> <ul class="sub-menu"> <li id="menu-item-93549" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-93549"><a href="https://www.clickz.com/category/search/seo/">SEO</a></li> <li id="menu-item-93547" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-93547"><a href="https://www.clickz.com/category/search/paid-search/">Paid Search</a></li> <li id="menu-item-93548" class="menu-item menu-item-type-taxonomy menu-item-object-category current-post-ancestor current-menu-parent current-post-parent menu-item-93548"><a href="https://www.clickz.com/category/search/search-marketing/">Search Marketing</a></li> </ul> </li> <li id="menu-item-93505" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-93505"><a href="https://www.clickz.com/category/marketing/conference-call">Conferences</a></li> </ul> </li> </ul></div> </div> <div class="clear"></div> </div> <div id="footer-bottom"> <div class="main-container"> <span class="footer-address"> ©ClickZ Group 2016. </span> <ul id="footer-menu-bottom" class="menu"><li id="menu-item-93551" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-93551"><a href="https://www.clickz.com/cookie-privacy-policy">Cookie &#038; Privacy Policy</a></li> <li id="menu-item-93552" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-93552"><a href="https://www.clickz.com/static/site-map">Site Map</a></li> <li id="menu-item-108071" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-108071"><a href="https://www.clickz.com/general-website-terms-of-use/">Website Terms of Use</a></li> </ul> </div> </div> </div> <!-- YouTube Channel 3 --><script type="text/javascript">function ytc_init_MPAU(){jQuery('.ytc-lightbox').magnificPopupAU({disableOn:320,type:'iframe',mainClass:'ytc-mfp-lightbox',removalDelay:160,preloader:false,fixedContentPos:false});}jQuery(window).on('load',function(){ytc_init_MPAU();});jQuery(document).ajaxComplete(function(){ytc_init_MPAU();});</script> <!-- CNT Social share buttons events --> <script>jQuery('body').delegate('.ssbp-btn','click',function(){var $container=jQuery(this).parents('.cnt-social-share-container').first();var ga_category=$container.data('ga-category');var ga_action=$container.data('ga-action');var ga_label=jQuery(this).data('ssbp-site');console.log(ga_category+' '+ga_action+' '+ga_label);ga('create','UA-855593-1');ga('send','event',ga_category,ga_action,ga_label,{'nonInteraction':1});});</script> <!-- Marketo tracking code --> <script type="text/javascript">document.write(unescape("%3Cscript src='//munchkin.marketo.net/munchkin.js' type='text/javascript'%3E%3C/script%3E"));</script> <script>Munchkin.init('243-MRR-459');</script> <script>Munchkin.munchkinFunction('visitWebPage',{url:'/seeding-the-engines-part-1/56830/',params:'tag[0]'});</script> <script>jQuery(function(){if(typeof ga!='undefined'){jQuery('.cnt-marketo-email-form-sidebar').on('success',function(){ga('create','UA-855593-1');ga('send','event','subscription','email%20submitted','Top right',{nonInteraction:1});});jQuery('.cnt-marketo-email-form-footer').on('success',function(){ga('create','UA-855593-1');ga('send','event','subscription','email%20submitted','Footer',{nonInteraction:1});});}});</script> <script type='text/javascript' src='https://www.clickz.com/wp-includes/js/jquery/ui/core.min.js?ver=1.11.4'></script> <script type='text/javascript' src='https://www.clickz.com/wp-includes/js/jquery/ui/widget.min.js?ver=1.11.4'></script> <script type='text/javascript' src='https://www.clickz.com/wp-includes/js/jquery/ui/tabs.min.js?ver=1.11.4'></script> <script type='text/javascript' src='https://www.clickz.com/wp-content/plugins/youtube-channel/assets/lib/magnific-popup/jquery.magnific-popup.min.js?ver=3.0.8.8'></script> <script type='text/javascript' src='https://www.clickz.com/wp-content/themes/contentive-base/js/script.js?ver=1.6'></script> <script type='text/javascript' src='https://www.clickz.com/wp-includes/js/wp-embed.min.js?ver=4.7.2'></script> <script type='text/javascript'>//<![CDATA[ var embedVars={"disqusConfig":{"platform":"wordpress@4.7.2","language":""},"disqusIdentifier":"56830 https:\/\/www.clickz.com\/2001\/04\/11\/seeding-the-engines-part-1","disqusShortname":"clickz","disqusTitle":"Seeding the Engines: Part 1","disqusUrl":"https:\/\/www.clickz.com\/seeding-the-engines-part-1\/56830\/","options":{"manualSync":"1"},"postId":"56830"}; //]]></script> <script type='text/javascript' src='https://www.clickz.com/wp-content/plugins/disqus-comment-system/media/js/disqus.js?ver=4.7.2'></script> <script type='text/javascript'>//<![CDATA[ var countVars={"disqusShortname":"clickz"}; //]]></script> <script type='text/javascript' src='https://www.clickz.com/wp-content/plugins/disqus-comment-system/media/js/count.js?ver=4.7.2'></script> </body> <