SEM Gets Juiced

Wow, has search marketing come a long way. I just did a Google search for “Flu preventions” and one of the top advertisers is the Florida Department of Citrus. “Fight those nasty cold and flu bugs by drinking Florida orange juice!” exclaims the ad, linking to FloridaJuice.com.

Vacuum maker Oreck is also running ads against flu prevention searches, promising “Free Gifts & Free Shipping.”

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