Technically speaking, it’s not interactive. But advertising the Bodies exibition on dry cleaning bags has a certain air of genius, no?
And there was a degree of interactivity to the campaign, in a manner of speaking. We saw the bag being carried out of ClickZ’s new HQ by Ryan, who works at Ambient Planet which developed the campaign. Nice way to meet the new neighbors!
They’re having problems convincing dry cleaners in the city, most of which are owned by Koreans who speak little English, to carry the bags. I wish them luck.
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