SEMPO Needs Data Donors
As it continues to gather data for a click fraud study to be conducted by Fair Isaac, the Search Engine Marketing Professional Organization (SEMPO) is putting out the call to find more advertisers willing to share PPC data to include in the study. Allow me to step up on my soapbox: Everyone agrees that click fraud is a problem of some size to advertisers buying pay-per-click ads, and this could be a big step toward coming up with solutions