As it continues to gather data for a click fraud study to be conducted by Fair Isaac, the Search Engine Marketing Professional Organization (SEMPO) is putting out the call to find more advertisers willing to share PPC data to include in the study.
Allow me to step up on my soapbox:
Everyone agrees that click fraud is a problem of some size to advertisers buying pay-per-click ads, and this could be a big step toward coming up with solutions. There will be no resolution unless enough data can be gathered to get a real look at the problem. Yes, it might be a pain, and yes, it might not lead to anything. But if there’s ever going to be a chance to fix this industry-wide problem, people are going to have to go out of their way, think of someone besides themselves, and make a sacrifice.
Header bidding is a programmatic technique that allows publishers to offer their inventory through multiple ad exchanges before they serve up ads from their ad server.
YouTube is said to be preparing new non-video features that will allow content creators to interact with their viewers through photos, text posts, links and polls.
Few digital terms are as dirty as clickbait. It's the scourge of the web, and Facebook recently announced a News Feed update aimed at reducing the prevalence of clickbait headlines on its service.
The website of National Public Radio (NPR), npr.org, receives upwards of 30 million unique visitors each month, but as of next Tuesday, ... read more