As it continues to gather data for a click fraud study to be conducted by Fair Isaac, the Search Engine Marketing Professional Organization (SEMPO) is putting out the call to find more advertisers willing to share PPC data to include in the study.
Allow me to step up on my soapbox:
Everyone agrees that click fraud is a problem of some size to advertisers buying pay-per-click ads, and this could be a big step toward coming up with solutions. There will be no resolution unless enough data can be gathered to get a real look at the problem. Yes, it might be a pain, and yes, it might not lead to anything. But if there’s ever going to be a chance to fix this industry-wide problem, people are going to have to go out of their way, think of someone besides themselves, and make a sacrifice.
A class action lawsuit against an internet-connected pleasure device highlights the potential pitfalls a growing number of companies will face as they embrace ... read more
Google sparked a small firestorm last week as reports surfaced that its intelligent assistant device Google Home delivered an unsolicited advertisement to unsuspecting owners.
According to Internet Retailer's newly released The Best Digital Marketers in E-Commerce report, Target is the most effective marketer in online retail. So why is it struggling overall?
The rise of YouTube and digital video generally has a lot to do with the rise of the internet and the abundance of digital video content. But YouTube's ascendency is also the result of Google's savvy use of algorithms.