Founded last year, the group has been picking up momentum with well-attended meetings at the Search Engine Strategies (SES) conferences. The organization’s Web site is more than just a marketing vehicle — it’s a rich source of valuable information and links.
If you’re unfamiliar with search engine marketing (SEM), ClickZ’s own Kevin Lee contributed “Introduction to Search Engine Marketing” to the site. It’s an excellent, easy-to-understand overview of the subject.
I recommend Kevin’s article to information professionals who search the Web but don’t have Web sites. SEM efforts directly affect search results in numerous ways. If you don’t understand the reasons why, your searches won’t be as effective as they might.
Next, I’d recommend spending some time in SEMPO’s Articles and Editorials sections. You’ll find well-written information covering a variety of topics. All focus on ethical search marketing techniques that are condoned and supported by the major search engines.
To get a sense of how search marketing works in the real world, check out the Case Studies section. Here you’ll find accounts written by professionals who have had measurable success with search marketing techniques.
The Search Engine Optimization & Marketing Glossary is one of the most authoritative sources for definitions of search-related terms on the Web. Edited by our own Danny Sullivan, the glossary was compiled by a corps of volunteers who recognize there’s not always universal agreement regarding certain terms and techniques.
The glossary’s goal is to objectively define terms for the nonprofessional. It does an excellent job of demystifying the often cryptic and arcane language of search marketing (e.g., backlinks, cloaking, and SERPs).
Want more? The Search Engine Marketing Links section is an excellent and quick guide to some of the best discussion groups, tutorials, tools, and other useful search marketing resources available on the Web.
If you’re an SEM professional, consider showing your support for SEMPO by joining the organization.
Even if your interests lie strictly in searching the Web rather than optimizing or promoting Web sites, you’ll gain a lot from a visit to SEMPO’s site.
Meet Chris at Search Engine Strategies in New York, March 1-4.
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