SendFree Launches Autoresponder E-Mail Ad Exchange

New Haven, CT-based SendFree launched what it calls “the Internet’s first autoresponder ad exchange.”

Autoresponders are email devices that return a specified document when requested by a customer.

“Customers can send an email to your autoresponder and your information is immediately sent to them by return email,” said Abbie Drew, co-founder of SendFree.

SendFree offers free autoresponders coupled with a system that runs members’ ads on the SendFree Autoresponder Network. Every autoresponder message is delivered with one ad.

“When somebody sends email to your autoresponder, your ad appears on another autoresponder message in the system,” Drew said. SendFree’s Autoresponder Ad Exchange is an adaptation of the link exchange concept.

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