Dev Patel, a respected ad products executive at Yahoo, is leaving the company.
Patel joined Yahoo in 2005 through the acquisition of his startup Whereonearth, a local search company. As VP of advertiser and publisher solutions, he had oversight of, among other things, Yahoo’s Smart Ads dynamic display ad product and its search retargeting offering.
Back in May, he led the expansion of Smart Ads to the Yahoo homepage. Since the homepage can receive over 100 million views a month, per comScore, the move required the company to bulk up its ad decision and serving capabilities – something it achieved through the 2010 acquisition of Dapper.
“We need to ensure our backend is hardened to deliver very strong [service] to the homepage,” he told ClickZ at the time. “It’s bloody important for our advertisers because they can reach a large number of users.
27-year-old Swede Felix Kjellberg, who goes by the name PewDiePie on YouTube, has found himself at the center of a firestorm.
The explosive growth of video in 2016 makes 2017 an important year for video content and as more publishers are tempted to use it, it’s useful to consider the best strategies to maximise its effectiveness.
Apple has announced that with the next update to iOS 10, they will limit the number of times an app owner can pester a user for a rating.
Last week, PageFair released its 2017 Adblock Report, and the news was not good for publishers and advertisers.