Dev Patel, a respected ad products executive at Yahoo, is leaving the company.
Patel joined Yahoo in 2005 through the acquisition of his startup Whereonearth, a local search company. As VP of advertiser and publisher solutions, he had oversight of, among other things, Yahoo’s Smart Ads dynamic display ad product and its search retargeting offering.
Back in May, he led the expansion of Smart Ads to the Yahoo homepage. Since the homepage can receive over 100 million views a month, per comScore, the move required the company to bulk up its ad decision and serving capabilities – something it achieved through the 2010 acquisition of Dapper.
“We need to ensure our backend is hardened to deliver very strong [service] to the homepage,” he told ClickZ at the time. “It’s bloody important for our advertisers because they can reach a large number of users.
Facebook isn't just the world's largest social network. In the past two years, it has also become one of the world's most popular online destinations for consuming video content.
In 2015, Verizon purchased AOL for $4.4 billion. Now, the mega wireless carrier is leveraging its wireless network as part of a new ad offering called BrandBuilder by AOL.
As the ball drops on December 31st, make sure your media strategies are stacked with timely resolutions to make the most of 2017.
Easily spotted on the mobile web: holiday ad next to plane crash story; Muslim dating ad next to KKK story; beauty ad next to domestic violence story; car ad next to emissions scandal story.