India’s search experts talk about the state of search engine optimization (SEO) in the country, how and why Google has influenced search marketing practices there, and the opportunities for search marketing in India.
SEO in India
In this two-minute video interview, Siddharth Lal, head of Bruce Clay India, speaks to ClickZ.asia on the SEO landscape in the country.
Many websites have been using link building tactics and keyword stuffing that were questionable due to lack of awareness, but things have changed in the past year, he said. He added that Google Panda and Penguin have also forced marketers to change their SEO tactics to focus on good quality content.
Lal is positive that there’ll be more budget allocated for SEO with a lot more “clean” practices in the country in 2013.
Search Marketing Efforts Geared Toward Google
Similar to Western markets, Google dominates the search share in India along with most of the marketing efforts geared toward the search engine in the country, Navneet Kaushal, founder and CEO at PageTraffic, notes.
Find out from the video interview as he explains how this shapes the state of search marketing in India and why more budgets have been allocated in SEM than SEO in the country.
Future of Search
Web Marketing Academy founder Suresh Babu says there are lots of opportunities for search marketers in India as search gets more personalized as well as the explosive growth of mobile in the country.
In 2013, marketers should focus on humans and consider human interaction and intention as key, he notes.
We don’t generally think of paid search as a great channel for personalisation, but increasingly, it's becoming one.
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