Search Engine Optimization (SEO) can boost the traffic to your site by paying close attention to what visitors are searching for and meeting their needs as exactly as possible. It helps you create the content that your readers want to read while also optimizing your website to help your audience find information, compare products, or make a purchase. The methods vary from technical practices you can achieve behind the scenes on your website to all the promotional ‘off-page’ approaches you can use to raise your site’s visibility (such as link-building and social media marketing).
This online training program comprises of 3 masterclasses which are aligned to your knowledge level.
1. Introduction to SEO 2. Advanced SEO Strategy 3. Technical SEO Pro
Select a knowledge level to get started with the masterclass which best maps to your experience with SEO.
Knowledge level 1 | For beginners | Masterclass I
This masterclass is designed for individuals interested in SEO, but have limited knowledge of the subject. By the end of this masterclass, you will be able to:
Knowledge level 2 | For proficient SEO practitioners | Masterclass II
This masterclass is designed for individuals who have either completed our Masterclass I or are proficient in SEO and looking to expand their knowledge and apply more intermediate-to-advanced techniques. By the end of this masterclass, you will be able to:
Knowledge level 3 | For technical SEO Pro practitioners | Masterclass III
This masterclass is designed for individuals interested in Pro Technical SEO, but already have advanced knowledge of SEO. By the end of this masterclass, you will be able to: