Masterclass: Become an SEO Expert

Search Engine Optimization (SEO) can boost the traffic to your site by paying close attention to what visitors are searching for and meeting their needs as exactly as possible. It helps you create the content that your readers want to read while also optimizing your website to help your audience find information, compare products, or make a purchase. The methods vary from technical practices you can achieve behind the scenes on your website to all the promotional ‘off-page’ approaches you can use to raise your site’s visibility (such as link-building and social media marketing).  

This online training program comprises of 3 masterclasses which are aligned to your knowledge level.

1. Introduction to SEO 2. Advanced SEO Strategy 3. Technical SEO Pro

Select a knowledge level to get started with the masterclass which best maps to your experience with SEO.

Select one of our 3 knowledge levels to begin

Knowledge level 1 | For beginners | Masterclass I

1. Introduction to SEO

This masterclass is designed for individuals interested in SEO, but have limited knowledge of the subject. By the end of this masterclass, you will be able to:

  • Understand how search engines work
  • Set an SEO strategy
  • Identify keyword research techniques
  • Understand the fundamentals of page set up for SEO
  • Audit a site
  • Understand the concepts of on-page and off-page SEO, including Link Building
  • Master Local SEO  

Knowledge level 2 | For proficient SEO practitioners | Masterclass II

2. Advanced SEO Strategy

This masterclass is designed for individuals who have either completed our Masterclass I or are proficient in SEO and looking to expand their knowledge and apply more intermediate-to-advanced techniques. By the end of this masterclass, you will be able to:

  • Identify the core requirements for a content and social media plan 
  • Set up analytics and reporting dashboard 
  • Optimize across mobile and desktop landing pages
  • Perform competitive analysis and understand its impact on SEO and SEM strategy
  • Identify metrics to monitor and improve performance
  • Earn Links and attract media attention  
  • Perform advanced keyword research

Knowledge level 3 | For technical SEO Pro practitioners | Masterclass III

3. Technical SEO Pro

This masterclass is designed for individuals interested in Pro Technical SEO, but already have advanced knowledge of SEO. By the end of this masterclass, you will be able to:

  • Understand the state of technical SEO
  • Perform SEO automation to increase efficiency and effectiveness
  • Conduct site mapping and internal linking
  • Identify SEO best practices for javascript-based websites
  • Understand how machine learning is shaping Google and technical SEO
  • Implement and track semantic markup with Google Tag Manager
  • Understand links, log files, GSC, and everything in between
  • Improve page speed and AMP