SEO: Rocket Science? Cancer Cure?

rocketscience.jpg Maybe they should call it something other than link love…

SEOs and ClickZ readers are doubtless aware of the kerfluffle recently over whether search optimization is rocket science — or not.

It all started when Dave Pasternack wrote a piece saying it isn’t.

The experts — and the blogosphere — lost no time in taking sides. Danny Sullivan’s in the oh-yes-it-is camp. Pasternack’s boss, and ClickZ columnist Kevin Lee is firmly on Dave’s side, both here and here. Ditto Mike Grehan.

These are the articles, mind you. Not the flame wars.

You can take sides, too. So heated is the debate that Threadwatch has turned the whole thing into an SEO contest to see can rank #1 on Google for the term “Dave Pasternack.”

The gauntlet has been thrown, and Did-It is countering. Kevin Lee has issued an appeal to marketers to link to Pasternack’s bio on the company Web site. I notice they’ve also added that link and name to the site footer.

Did-It promises to donate the $1,000 prize to the American Cancer Society should they win it.

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