More NewsSephora Launches Radio Campaign

Sephora Launches Radio Campaign

A new radio advertising campaign launched by fragrance and cosmetics retailerSephora and sephora.com is targeting the largestconcentrations of Internet users in the United States.

A new radio advertising campaign launched by fragrance and cosmetics retailer Sephora and sephora.com is targeting the largest concentrations of Internet users in the United States.

The ads, which will be broadcast in Boston, Chicago, Dallas, Los Angeles, New York, Philadelphia, San Francisco, San Jose, Seattle, Washington DC, Atlanta, Miami and Pittsburgh, were created by DDB New York, which also designed Sephora’s print and television campaign.

The $25 million over-all campaign launched in early October, immediately before the launch of sephora.com and the opening of Sephora’s flagship store at Rockefeller Center in New York City.

“What is Sephora?” the ad asks. “An amazing collection of prestige fragrances, cosmetics and gifts for women and men; Sales people who know the difference between helping and pressuring, and where you can touch, play and try anything.”

“These ads bring the Sephora experience to people who may have not yet discovered Sephora themselves,” said Jim Kenney, sephora.com’s acting CEO.

“Sephora represents the freedom to try new products, the ability to explore — in our stores or on the Internet.”

Currently Sephora operates 182 stores in France and Europe and 45 stores in the U.S. Sephora.com Inc. and Sephora USA LLC are units of the Selective Distribution Group of Paris based LVMH MoC+t Hennessy Louis Vuitton.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts