September 2000 Internet Usage Stats

The average activity for a Web user in September 2000, as reported by Nielsen//NetRatings Inc.

Average Internet Use in September 2000
Number of sessions per month At-Home % Change
from August
At-Work % Change
from August
18 0 39 -4.9
Number of unique sites visited 10 0 28 -6.7
Page views per month 689 -4.2 1,376 -7.0
Page views per surfing session 38 -7.3 35 -2.8
Time spent per month 09:35:38 3.9 20:58:54 -4.2
Time spent during surfing session 0:31:32 0.3 0:32:06 -0.4
Duration of page view 0:00:50 8.2 0:00:55 2.5
Average click rate for top banners 0.44 -6.4 0.24 $4.4
Active Internet Universe
(actually surfed)
89.1 million -0.4 33.9 million 3.2
Current Internet Universe
(had access, but didn’t necessarily go online)
147.7 million 0.9 35.9 million 3.2
Source: Nielsen//NetRatings

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