September 2003 Internet Usage Stats

The average Internet activity – both at work and at home – in September 2003 for surfers in the U.S., UK, and Australia, as reported by Nielsen//NetRatings Inc..


Average Web Usage, U.S., September 2003
Home Work
Number of Sessions/Visits Per Month 31 68
Number of Domains Visited Per Month 53 98
Time Spent Per Month 26:14:45 75:59:47
Time Spent During Web Visit 00:32:46 00:33:46
Duration of a Web Page Viewed 00:00:56 00:01:01
Active Digital Media Universe 125,846,143 46,696,672
Current Digital Media Universe Estimate 184,447,987 50,881,993
Source: Nielsen//NetRatings


Average Web Usage, United Kingdom,
September 2003 (Home and Work Combined)
Number of Sessions Per Month 24
Number of Domains Visited Per Month 60
Time Spent Per Month 12:27:04
Time Spent During Surfing Session 00:31:28
Duration of a Page Viewed 00:00:50
Active Internet Universe 22,353,660
Current Internet Universe Estimate 34,387,246
Source: Nielsen//NetRatings


Average Web Usage, Australia,
September 2003 (Home and Work Combined)
Number of Sessions Per Month 25
Number of Domains Visited Per Month 50
Time Spent Per Month 13:37:10
Time Spent During Web Visit 00:32:47
Duration of a Web Page Viewed 00:01:05
Active Internet Universe 8,544,983
Current Internet Universe Estimate 12,823,869
Source: Nielsen//NetRatings

Definitions:
Number of Sessions per Month: The average number of computer sessions per person for the specified reporting period. A session consists of Web sessions and/or any period of time spent using computer applications.

Number of Unique Domains Visited: An average of the total number of unique domains visited per person for the specified reporting period.

Page Views per Month: The total number of times a Web page has been requested by a user. Page views are counted only when they fully load into the user’s browser window. Pages accessed from the user’s local cache are included in page view counts. Unique pages will be counted each time they are requested.

Page Views per Surfing Session: Average number of Web pages viewed per person per Web session for the specified reporting period.

Time Spent per Month: Average time spent during active computer sessions per person for the specified reporting period.

Time Spent During Surfing Session: Average time spent per person during an active computer session for the specified reporting period.

Duration of a Page Viewed: Average duration of time that a Web page was viewed per person over the specified reporting period.

Internet Universe: The Nielsen//NetRatings Internet universe is defined as all members, 2 years of age or older, of households that currently have access to the Internet from a personal computer.

Active Internet Universe: People that have used a computer capable of connecting to the Internet AND visited a Web site and/or launched any computer file tracked by Nielsen//NetRatings’ applications metering module.

Current Internet Universe Estimate: People over the age of 2 that have access to the Internet from a personal computer at home; includes active and non-active persons in the household.

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