September on the Web

In September, traffic patterns on the Web gravitated toward hurricane-related sites like the American Red Cross and faith-based organizations. Online consumer behavior for September was released by comScore Media Metrix, which also found the entertainment and financial sectors gained traction during the month.

Traffic to the American Red Cross site grew five-fold, making it the highest-gaining property for the month. RedCross.org received 9.6 million visitors. The Federal Emergency Management Agency (FEMA) was the second-highest gaining property. The site experienced a 369 percent increase over the previous month, with 4.9 million visits.

“The Internet is truly a community of communities, bringing together people and services to play critical roles in the process of recovery and rejuvenation,” said Peter Daboll, president and CEO of comScore Media Metrix.


Top Growth Properties by Percentage Change in Unique Visitors, August and September, 2005
Property August, 2005 (000) September, 2005 (000) Percentage Change Rank by Unique Visitors
Total Internet Population 168,482 169,232 0 N/A
RedCross.org 1,745 9,579 449 75
FEMA.gov 1,040 4,875 369 166
SportingBet PLC 2,967 5,397 82 147
NationalGeographic.com 2,075 3,375 63 246
Lexico Publishing Group 6,444 9,514 48 77
Belo 4,068 5,965 47 127
SnapFish 2,744 3,953 44 205
Equifax Inc. 2,437 3,509 44 235
CSTV: College Sports TV 5,277 7,554 43 104
AnnualCreditReport.com 2,469 3,472 41 237
Notes:
1. Visitors are U.S. home, work, and university Internet users.
2. Ranking is based on the top 250 properties of September, 2005.
Source: comScore Media Metrix, 2005

Smaller grassroots sites also saw higher traffic. The highest-gaining category was religion. Faith-based sites experienced a 10 percent traffic increase, with 14.9 unique visitors in September. People visited daily commentaries, audio broadcasts, and e-greetings on faith-based sites; they looked to help others and themselves in the aftermath of hurricanes Katrina and Rita.

As the premier of the fall season approached, many viewers turned to the Web to check out what was new. The television category grew eight percent in September to 69.3 million unique visitors. ABC.com was the top-gaining network with 7.6 million unique visitors, a 90 percent increase over the previous month. Attention to the network was attributed to hit shows “Alias,” “Desperate Housewives,” and “Lost.”

AOL Television received 10.6 million unique visitors, a 45 percent increase. MSN Television got 10.2 million unique hits, a 76 percent jump. Yahoo TV garnered 8.3 million uniques with a 30 percent boost.


Top Growth Categories by Unique Visitors, August and September, 2005
Category August, 2005 (000) September, 2005 (000) Percentage Change
Total Internet population 168,482 169,232 0
Community: religion 12,610 13,897 10
Retail: mall 28,198 30,403 8
Entertainment: TV 64,421 69,280 8
Business/finance: Online trading 10,914 11,672 7
Health: pharmacy 14,901 15,836 6
Education: information 42,488 44,818 5
News/information: general news 92,961 97,046 4
Sports 60,917 63,480 4
Government 76,075 79,104 4
Community: teens 24,521 25,268 3
Note: Visitors are U.S. home, work, and university Internet users.
Source: comScore Media Metrix, 2005

Data was derived using comScore’s Media Metrix Internet audience measurement service. The panel reporting tracks media usage for home, work, and university audiences to gain insight on visitor demographics and online buying power.



Top 50 Properties, September 2005
Click on graphic to view Top 50 Properties, September 2005


Ad Focus Ranking, September 2005
Click on graphic to view Ad Focus Ranking, September 2005

Related reading

Cyber Monday background in style of old 8-bit video games.
Black Friday Sale Poster with Dark Balloons Bunch
singles_day-562fd179a90aa
Adblock-Plus-Android
<