“You gotta go where the market is, and right now the market [is in Web advertising],” Sequoia Capital’s Mark Kvamme told the audience during his Ad:Tech keynote.
Kvamme blew the audience away with stats. His most notable number: pooh-poohing the IAB’s prediction that Internet advertising will be an $18 billion dollar industry in 2008.
The man whose company has invested in 10 percent of companies listed on the Nasdaq believes $35 billion is a much more reasonable figure.
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