More NewsService Merchandise Taps PARADIGM as Online AOR

Service Merchandise Taps PARADIGM as Online AOR

PARADIGM Interactive was named online agency of record by Service Merchandise.

PARADIGM Interactive was named online agency of record by Service Merchandise.

PARADIGM said it will use its results-oriented direct response marketing approach to drive transactions on the Service Merchandise Web site, buying and placing online ads.

In addition, PARADIGM Interactive will provide the company with strategic marketing advice in all aspects of Internet commerce. Service Merchandise sells a wide assortment of jewelry, gifts and home products. Billings were not disclosed.

“As we expand our online presence, we were looking for an agency with superior Web, retail and direct marketing expertise that could leverage its experience and network with contacts to build online partnerships on our behalf,” said Tracy T. Gibbs, director of interactive media, Service Merchandise. “PARADIGM Interactive was the natural choice for us, and will help us refine our entire electronic commerce initiative from relationship marketing to customer databases to privacy issues.”

Service Merchandise operates 355 stores in 34 states. PARADIGM Interactive is a division of PARADIGM Direct Marketing Inc., a full- service direct response and database marketing firm.

Related Articles

How to measure a multi-channel marketing strategy

Digital Marketing How to measure a multi-channel marketing strategy

1w Tereza Litsa
The future of retail: How IoT is transforming the retail industry

Digital Transformation The future of retail: How IoT is transforming the retail industry

1m Diana Maltseva
GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

8m Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

1y Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

1y Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

1y Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

1y Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

1y Al Roberts