Social media offers marketers an opportunity to engage with and influence customers, prospects, friends, fans, and followers. During the SES New York conference session, “Social Marketing Automation,” panelists examine pros and cons of using tools to automate communications on social platforms.
Jonathan Allen, director, Search Engine Watch
Michael Gray, owner, Atlas Web Service
Paul Madden, owner, Automica
Laura Roth, conference program manager, SES Conference
According to data gathered for the report,‘Communications Infrastructure: The Backbone of Digital,’ 88% of IT professionals and 61% of marketers ranked their company’s current communication infrastructure as 'cutting-edge' or 'good.'
President Trump's digital savvy isn't limited to social media. As it turns out, the Trump Organization owns thousands of domain names, possibly even more than 10,000.
Silicon Valley loves fancy job titles. It’s just something we do, and software and technology lend themselves to it. But it’s not always helpful.
Social media has developed into an effective component of digital strategy, but measuring its performance is still a challenge. How will analytics affect social media in 2017?