Social media offers marketers an opportunity to engage with and influence customers, prospects, friends, fans, and followers. During the SES New York conference session, “Social Marketing Automation,” panelists examine pros and cons of using tools to automate communications on social platforms.
Jonathan Allen, director, Search Engine Watch
Michael Gray, owner, Atlas Web Service
Paul Madden, owner, Automica
Laura Roth, conference program manager, SES Conference
Many companies use SMS, email and push notifications to deliver updates to customers and stakeholders, and such notifications are especially important to publishers ... read more
Effective app marketing is not about generating app page traffic, but rather about ensuring your app is discovered by targeted and relevant users who will install your app and use it regularly.
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A recent rise in the need for higher scalability and agility has led people to start looking at deploying their CMS to the cloud. With the multitude of devices and platforms currently available, the headless architecture is being viewed as the modern answer to these problems.