Social media offers marketers an opportunity to engage with and influence customers, prospects, friends, fans, and followers. During the SES New York conference session, “Social Marketing Automation,” panelists examine pros and cons of using tools to automate communications on social platforms.
Jonathan Allen, director, Search Engine Watch
Michael Gray, owner, Atlas Web Service
Paul Madden, owner, Automica
Laura Roth, conference program manager, SES Conference
Header bidding is a programmatic technique that allows publishers to offer their inventory through multiple ad exchanges before they serve up ads from their ad server.
Here are some examples of campaigns of local and small businesses that are rocking social media.
If you’re just starting out with a business, or looking for tools to help you grow, there is a huge array of digital marketing tools, platforms and services available online.
Instagram marketing is becoming more interesting with the introduction of its own tools, but we may still feel the need to use further platforms for more detailed insights, management, curation, monitoring.