SES New York happens this week and we’re reporting live from the Google keynote on Tuesday 20 March at 1pm GMT/9am EST.
During the keynote, Avinash Kaushik, Google analytics evangelist, told digital marketers to strive to understand what they are doing – and attribute value to those marketing activities.
Kaushik also discussed how Google Analytics now includes tools designed to help marketers identify the value of traffic coming from social sites and measure how they lead to conversions.
Content marketing includes so many tasks and processes that it can be very overwhelming. You need a solid toolset to keep it ... read more
Can 360 video advertisements drive more engagements than regular video ads? Google partnered with Columbia Sportswear to find out and discovered it's not always the case.
With a little help from some algorithms and machine learning, marketers may soon be able to tap into the power of Hadoop, ... read more
If you don’t have a boss that expects you to deliver results reports on your programs today, you will in the future. ... read more