SES New York happens this week and we’re reporting live from the Google keynote on Tuesday 20 March at 1pm GMT/9am EST.
During the keynote, Avinash Kaushik, Google analytics evangelist, told digital marketers to strive to understand what they are doing – and attribute value to those marketing activities.
Kaushik also discussed how Google Analytics now includes tools designed to help marketers identify the value of traffic coming from social sites and measure how they lead to conversions.
Social media has developed into an effective component of digital strategy, but measuring its performance is still a challenge. How will analytics affect social media in 2017?
A great customer experience has moved from ‘nice to have’ to ‘can’t do without’. Your users expect be engaged from the moment they land on your site, held in rapture at each stage of the conversion funnel. Is your CMS the key to delivering?
With the majority of web activity now occurring on mobile devices, knowing how well a brand performs on mobile is critical.
Mobile has become a powerful force in the marketing world, forcing retailers to adapt fast. This article explores the benefits of mobile web versus mobile apps in terms of investment, engagement and conversion.