I’ve heard a wide range of reactions among SES attendees to Google CFO George Reyes’ “Law of large numbers” comments, which sent the company’s stock into a brief tailspin. If you missed it, Reyes said Google faces an era of slower growth and must look for new sources of revenue.
People I’ve spoken with largely dismiss those who suggest Reyes’ comments mark the end of the great Google hogride. Sure, the company will exit hypergrowth (at least in the States); but the consensus here is that today’s horrified headlines (Daily News: “Stox Dive on Google Jolt”) say more about investor and journalist expectations than about Google’s prospects.
That said, people clearly smell a whiff of change in the searchosphere. Google’s comments combined with new evidence of a slowdown in search query volume in the U.S. create the impression that the hottest part of the fire, as far as online marketing is concerned, may have cooled somewhat.
Header bidding is a programmatic technique that allows publishers to offer their inventory through multiple ad exchanges before they serve up ads from their ad server.
YouTube is said to be preparing new non-video features that will allow content creators to interact with their viewers through photos, text posts, links and polls.
Few digital terms are as dirty as clickbait. It's the scourge of the web, and Facebook recently announced a News Feed update aimed at reducing the prevalence of clickbait headlines on its service.
The website of National Public Radio (NPR), npr.org, receives upwards of 30 million unique visitors each month, but as of next Tuesday, ... read more