Following on the Day One Highlights at SES Singapore 2012, here’s a wrap up on the coverage for Day Two.
At the panel on Beyond Advertising: Building Content for Next Generation Devices, Singtel, Turner, and Accedo execs discussed how brands could build content and apps within their digital marketing initiatives to smartphones, smart TVs, and Xbox generated numerous tweets from the audience.
A selection of tweets include:
@BabarMustafa: Good morning, digital integration of content with future device panel discussion, all tv gurus.
@Malou Tiquia (founder/GM of PubliCUS Asia): Future of TV? “A new media form has never supplanted an old media form. TV will adapt. Localization of content is future” – Kopec
@Jamshed Wadia (social media strategist @Intel Asia Pacific): Distribution of content is key, creation is just half the story @Ichivall
@Jamshed Wadia: 3 things advertisers should think on content. 1) localization of content 2) discovery of content 3) quality of content @kopecsteven
From left: Don Anderson, senior VP, strategic digital integration, Fleishman-Hillard Asia Pacific, Laurent Chivallier, director, Group Digital Life at Singtel, Reuben Verghese, Asia VP, Accedo, and Steven Kopec, director, emerging technology, Turner International Asia Pacific.
SES Singapore 2012 Review
Desmond Teo, digital ad manager from RS Component shared the sessions he enjoyed most from the two-day program.
The conference featured three consecutive tracks packed with topics from how mobile is revolutionizing retail, deep dive into analytics to remarketing done right and wrong. Other sessions include interpreting digital attribution and big data analytics as well as case studies from Oakley Indonesia, Nokia, Dell, and Samsung Asia. Look out for video interviews and write-ups from the conference in the coming weeks.
In an often fragmented workplace, where various departments have varying opinions and goals, it can be challenging to get everyone on the same page and make strategy meetings productive.
In part one a few weeks ago, we discussed what brand TLDs (top level domains) are, which brands are applying for them and why they might be important. Today, we’ll take an in-depth look at the potential benefits for brands, and explore the challenges brand TLDs could help solve.
According to a report, references to hashtags appeared in just 30% of Super Bowl 51's commercials this year, down from 45% a year ago.
The explosive growth of video in 2016 makes 2017 an important year for video content and as more publishers are tempted to use it, it’s useful to consider the best strategies to maximise its effectiveness.