Digital MarketingStrategiesSES SG 2012 Roundup: Content Marketing for Next-Gen Devices, Big Data Analytics, and More

SES SG 2012 Roundup: Content Marketing for Next-Gen Devices, Big Data Analytics, and More

Jam-packed with case studies and practical advice on PPC, analytics, and emerging digital trends at the two-day conference.

Following on the Day One Highlights at SES Singapore 2012, here’s a wrap up on the coverage for Day Two.

At the panel on Beyond Advertising: Building Content for Next Generation Devices, Singtel, Turner, and Accedo execs discussed how brands could build content and apps within their digital marketing initiatives to smartphones, smart TVs, and Xbox generated numerous tweets from the audience.

A selection of tweets include:

@BabarMustafa: Good morning, digital integration of content with future device panel discussion, all tv gurus.

@Malou Tiquia (founder/GM of PubliCUS Asia): Future of TV? “A new media form has never supplanted an old media form. TV will adapt. Localization of content is future” – Kopec

@Jamshed Wadia (social media strategist @Intel Asia Pacific): Distribution of content is key, creation is just half the story @Ichivall

@Jamshed Wadia: 3 things advertisers should think on content. 1) localization of content 2) discovery of content 3) quality of content @kopecsteven

From left: Don Anderson, senior VP, strategic digital integration, Fleishman-Hillard Asia Pacific, Laurent Chivallier, director, Group Digital Life at Singtel, Reuben Verghese, Asia VP, Accedo, and Steven Kopec, director, emerging technology, Turner International Asia Pacific.

SES Singapore 2012 Review

Desmond Teo, digital ad manager from RS Component shared the sessions he enjoyed most from the two-day program.

The conference featured three consecutive tracks packed with topics from how mobile is revolutionizing retail, deep dive into analytics to remarketing done right and wrong. Other sessions include interpreting digital attribution and big data analytics as well as case studies from Oakley Indonesia, Nokia, Dell, and Samsung Asia. Look out for video interviews and write-ups from the conference in the coming weeks.

Related Articles

The face of omnichannel in APAC: Spotlight on Decathlon's Clarence Chew

Asia The face of omnichannel in APAC: Spotlight on Decathlon's Clarence Chew

2y Sophie Loras
Tweets of the week: celebrations and festivals dominate Twitter in APAC

Asia Tweets of the week: celebrations and festivals dominate Twitter in APAC

2y Sophie Loras
Google's Squared Online plays to digital talent shortages in Asia

Asia Google's Squared Online plays to digital talent shortages in Asia

3y Sophie Loras
How Uber thinks locally to expand globally

Asia How Uber thinks locally to expand globally

3y Sophie Loras
10 tips for Hollywood-style social storytelling

Asia 10 tips for Hollywood-style social storytelling

3y Sophie Loras
3 ways organizations can improve digital strategy

Asia 3 ways organizations can improve digital strategy

3y Sophie Loras
How Asia Leads Innovative Shopping Experiences

Asia How Asia Leads Innovative Shopping Experiences

3y Ohad Hecht
VIDEO: Using Data to Localize to New Markets

Asia VIDEO: Using Data to Localize to New Markets

3y Sophie Loras