SES Toronto 2013 Agenda Posted: Here Are 9 Must-Attend Sessions
The full conference agenda for SES Toronto 2013 is now online. SES Toronto, taking place June 12-14, will provide experienced marketing and advertising professionals with the knowledge and tools needed to traverse the dynamic digital landscape.
The full SES Toronto 2013 conference agenda is now online. SES Toronto, taking place at the Toronto Marriott Downtown Eaton Centre on June 12-14, will provide experienced marketing and advertising professionals with the knowledge and tools needed to traverse the dynamic digital landscape.
Presentations of case studies and best practices will provide details of how to integrate a variety of channels – including social, local, mobile, analytics, and others – in order to engage and acquire new customers.
Here are some examples of SES Toronto sessions that reflect how digital marketing is tracking in 2013:
Beyond Engagement: Harnessing the Power of B2B Video Marketing: In this session, you will learn some of the fundamentals around online B2B video marketing, including how to get the most exposure for your video, how to use video to move the customer through the sales funnel, and how to prepare your videos for a global audience.
Get Inside Your Customer’s Head: Leveraging Big Data: While most marketers today are well-versed in the metrics of their online marketing channels, far fewer are leveraging their “big data” across all digital marketing channels for cross-functional insight into customer behavior, to gain efficiencies across all channels, and to grow traffic and revenue.
On the last day of SES New York 2013, SEW interviewed Andrew Goodman, an SES Advisory Board Member and the president of Page Zero Media, about SES Toronto 2013. He discussed how much the industry has changed in the past year.
“The SES Toronto programming reflects how digital marketing continues to expand,” Goodman said. “The conference is an opportunity to hear experts present their latest case studies, as well as time for specialists to tell us what tactics have been working well in their arenas.”
As always, I should disclose that SES Toronto is a client of my agency. But trust me on the breadth and depth of this year’s conference agenda.