Seth Goldstein Reportedly Leaving CKS SiteSpecific
Seth Goldstein, the founder of SiteSpecific , is actively planning anew startup code-named "ROOT," according to electronic newsletter "The Silicon Alley Reporter ."
Seth Goldstein, the founder of SiteSpecific, is actively planning a new startup code-named “ROOT,” according to electronic newsletter “The Silicon Alley Reporter.”
His earlier creation, online ad agency/network SiteSpecific, was purchased by CKS Group last year in a deal estimated to be worth $6.5 million.
Goldstein confirmed that he is working on a new project, but would not give details. The newsletter quoted sources as saying the project is a high-end concierge service for the digital elite (think Internet executives with more money than time).
Reportedly Goldstein is closing a round of investment from friends and family. It is not clear what role, if any, CKS will have in the venture.
