Seth Goldstein Reportedly Leaving CKS SiteSpecific

Seth Goldstein, the founder of SiteSpecific, is actively planning a new startup code-named “ROOT,” according to electronic newsletter “The Silicon Alley Reporter.”

His earlier creation, online ad agency/network SiteSpecific, was purchased by CKS Group last year in a deal estimated to be worth $6.5 million.

Goldstein confirmed that he is working on a new project, but would not give details. The newsletter quoted sources as saying the project is a high-end concierge service for the digital elite (think Internet executives with more money than time).

Reportedly Goldstein is closing a round of investment from friends and family. It is not clear what role, if any, CKS will have in the venture.

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