Seven Steps to Optimize Your Welcome Message
They opted in. It’s up to you to make it a great relationship.
They opted in. It’s up to you to make it a great relationship.
A welcome message, sent after someone opts in to receive email from you, is part of a reader’s first impression of your organization and email program. Yet many companies treat this message as an afterthought; it’s viewed more as a technical requirement than an opportunity to get to know readers.
The welcome message should support your brand and provide the reader with information. It can also be a great marketing tool, an effective way to jumpstart a relationship marketing program (that’s how I view email, as relationship marketing).
If you don’t already send a welcome message, you should. If you do, use this quick checklist as a starting point to ensure it’s doing all it can, for both you and your readers.
Recommendations
Another trick: Offer an incentive. Provide a link to get a special report at no charge or offer a discount on a purchase in the near future. The goal is to get readers back to the site and into the habit of visiting.
Properly planned and executed, your welcome message can serve as not only a reference point for readers but also a marketing tool. Give these tips a try and let me know how they work for you.
Want more email marketing information? ClickZ E-Mail Reference is an archive of all our email columns, organized by topic.