More NewsSF Interactive and Mediasmith Land VeriSign Interactive Account

SF Interactive and Mediasmith Land VeriSign Interactive Account

SF Interactive and Mediasmith said the two firms have won a joint assignment to handle interactive advertising for VeriSign , a provider of digital certificate solutions.

SF Interactive and Mediasmith said the two firms have won a joint assignment to handle interactive advertising for VeriSign, a provider of digital certificate solutions.

The two firms, with expertise in interactive advertising and media placement, respectively, won the account after an extensive agency review. Billings were not disclosed.

“We wanted to select a creative agency that emphasized results and accountability and a media resource that could deliver great execution and actionable back-end information,” said Anil Pereira, director of corporate marketing at Mountain View, CA-based VeriSign. “The combination of SFI and Mediasmith will enable us to take our online advertising program to the next level.”

Bruce Carlisle, president of San Francisco-based SF Interactive said, “VeriSign is a classic direct marketer. The Internet just happens to work best for their product category. Their business needs fit exactly with our emphasis on creative online advertising that is driven foremost by results, rather than design or technology.”

Mediasmith, also in San Francisco, specializes in convergence category clients (interactive, technology, entertainment and media), executing Interactive and traditional media strategies. The two firms have developed a strategic partnership to provide complete interactive advertising solutions for clients.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts