The Mistic Web site invites users to think of “optimisticisms,” which refer to whimsical phrases that appear under-the-cap of Mistic beverages. While online, consumers can develop personal “optimisticisms” and submit them to Mistic for posting on the site.
“Our challenge was to create an online presence that matched the bold and fun nature of the brand,” said Sorel Husbands, creative director at SF Interactive. Billings were not disclosed.
“The Mistic brand entered cyberspace in typical Mistic fashion, with bold graphics, informal jargon and playful consumer interaction,” said Matt Sawyer, vice president of marketing for Mistic. “The site, like Mistic’s products, appeals to all kinds of consumers with all kinds of taste.”
Despite the fact that it faces growing competition from Facebook, Instagram and Snapchat, Google-owned YouTube is still one of the most popular ... read more
Amazon prides itself on being the most “customer-centric” company in the world, but according to investigative journalism non-profit ProPublica, Amazon’s algorithms are often anything but ... read more