The music company wanted to bring its traditional catalog to the Internet in order to give consumers another purchasing medium. Billings were not disclosed.
“We were given an extremely successful catalog and retail brand to bring to the Web in a way that the core audience could relate to, but at the same time, not turn them off with the technology,” said Todd Moritz, senior producer at SF Interactive. “Additionally, we wanted to introduce new customers to the brand who had not been exposed to it via traditional means.”
The San Francisco Music Box site is a database-driven, e-commerce site that allows users to select products from various categories of gifts, collectibles, seasonal items and sale items. Corporate background information is contained in the site, and the site provides a means for consumers to connect directly with the online retailer for employment information, store purchases, catalog requests, and joining a collector’s club.
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