SF Interactive will be responsible for online advertising, media buying and planning, direct email programs and measurement for RemarQ. Billings were not disclosed.
“After a large review of agencies, we selected SF Interactive because of their deep knowledge of the interactive advertising space and skills in developing off-line campaigns for large companies,” said Phil Carpenter, director of corporate marketing at RemarQ.
Bruce Carlisle, president and CEO of San Francisco-based SF Interactive, said that working with RemarQ “will showcase our skills at virtually every aspect of interactive marketing, including opt-in email, trade advertising, brand positioning and audience development.”
SF Interactive’s current client list includes Discover Brokerage, VeriSign, Symantec, CBS Marketwatch, Jamba Juice, Moonstone Mountain Equipment, BabyCenter.com, PlanetRx, HomeGain.com, San Francisco Music Box, 3Com and the Triarc Beverage Group (makers of Snapple, Mistic and RC Cola).
Founded in 1996, RemarQ distributes discussions on client sites, connecting millions of consumers to vertical communities where they can research purchases, ask and offer advice and build relationships. Discussions are integrated to mirror the look and feel of the partner site. The RemarQ partner network currently spans more than 1,000 sites and generates more than 5 million impressions daily.
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