SF Interactive Partners With Straight UP!

San Francisco-based SFInteractive and Straight UP!, a pioneer in onlinemarketingmeasurement solutions, have established a marketing partnership.

San Francisco-based SF Interactive and Straight UP!, a pioneer in online marketing measurement solutions, have established a marketing partnership.

SF Interactive now uses Straight UP! to track its own Web site. The service will also be offered to SF Interactive clients to track the return on investment for their online advertising, interactive direct response campaigns, co-branded partnerships, audience development efforts and customer retention email programs.

Straight UP! provides marketing measurement beyond the click, down to the specific transactions that customers make with their clients. Financial arrangements were not disclosed.

“We seek to provide our clients with insight into the tangible business results of online advertising and marketing efforts–to go much deeper than click-through rates and get to something useful in determining ROI,” said Bruce Carlisle, president and chief executive officer of SF Interactive.

“Straight UP! is one of the very few solutions that tracks a wide variety of advertising and marketing content to the level of accountability that we require…”

“SF Interactive took one look at our solutions and instantly ‘got it,'” said Rob Erlichman, president and CEO of Straight UP! Information Services. “We’re thrilled to initiate our S.M.A.R.T Partner program with SF Interactive…”

Straight UP!’s real-time tracking and reporting service allows marketers to measure clicks, revenues generated, cancellations and returns, follow-on sales, total unique visitors, total page views and repeat visits, among other things.

SF Interactive’s clients include Discover Brokerage, Netscape Communications, Hewlett-Packard, VeriSign, Symantec and Marketwatch.com, among others.

Subscribe to get your daily business insights

Whitepapers

US Mobile Streaming Behavior
Whitepaper | Mobile

US Mobile Streaming Behavior

5y

US Mobile Streaming Behavior

Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...

View resource
Winning the Data Game: Digital Analytics Tactics for Media Groups
Whitepaper | Analyzing Customer Data

Winning the Data Game: Digital Analytics Tactics for Media Groups

5y

Winning the Data Game: Digital Analytics Tactics f...

Data is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...

View resource
Learning to win the talent war: how digital marketing can develop its people
Whitepaper | Digital Marketing

Learning to win the talent war: how digital marketing can develop its peopl...

2y

Learning to win the talent war: how digital market...

This report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...

View resource
Engagement To Empowerment - Winning in Today's Experience Economy
Report | Digital Transformation

Engagement To Empowerment - Winning in Today's Experience Economy

1m

Engagement To Empowerment - Winning in Today's Exp...

Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

View resource