SF Interactive Redesigns NASCAR Silicon Speedway Site

SF Interactive partnered with Silicon Entertainment to redesign the NASCAR Silicon Motor Speedway Web site.

Billings were not disclosed.

Silicon Entertainment owns and operates real-world NASCAR Silicon Motor Speedway racing centers that offer a chance to drive virtual stock cars in head-to-head competition.

SMSonline.com provides a range of information and services including reservations, race results and standings. While Silicon Entertainment developed the technology used in the site’s functionality, SF Interactive redesigned the site with a new look, tone and navigation.

Additional interactive features include a reservations system, racing center locator, as well as personalized race results and competition sections.

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