More NewsSFM Media Wins GT Interactive, mySimon Accounts

SFM Media Wins GT Interactive, mySimon Accounts

SFM Media LLC has been awarded the mediaplanning and buying accounts of mySimon Inc., which operates mySimon.com, and GT Interactive, marketer of thedigital games Duke Nukem and Doom.

SFM Media LLC has been awarded the media planning and buying accounts of mySimon Inc., which operates mySimon.com, and GT Interactive, marketer of the digital games Duke Nukem and Doom.

Billings for the mySimon account are approximately $25 million. Billings for GT Interactive were not disclosed.

MySimon.com is a consumer comparison shopping site. Bigelo & Partners is the creative agency for mySimon. MySimon’s Web shopping service helps consumers find the best values for anything sold on the Web. MySimon claims access to more than 10 million products at more than 1,300 stores.

“We’re extremely pleased to be selected as a member of mySimon’s marketing team, along with their outstanding creative agency,” said Bill Barrett, director of client services at SFM.”

“SFM’s goal is to build awareness and traffic on mySimon through innovative and effective use of the media.”

GT Interactive creative responsibilities remain at RDA International. SFM was chosen to handle media after a review of several agencies by GT Interactive executives. MediaVest formerly serviced GT Interactive.

SFM Media, owned by Media Planning Group (MPG), has annual media billings exceeding $1.4 billion. Recent new accounts include Office Depot, Outback Steakhouse, Haggar Clothing Co. and Comedy Central Network.

Related Articles

How to measure a multi-channel marketing strategy

Digital Marketing How to measure a multi-channel marketing strategy

1w Tereza Litsa
The future of retail: How IoT is transforming the retail industry

Digital Transformation The future of retail: How IoT is transforming the retail industry

1m Diana Maltseva
GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

8m Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

1y Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

1y Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

1y Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

1y Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

1y Al Roberts