SFM Media Wins GT Interactive, mySimon Accounts

SFM Media LLC has been awarded the media planning and buying accounts of mySimon Inc., which operates mySimon.com, and GT Interactive, marketer of the digital games Duke Nukem and Doom.

Billings for the mySimon account are approximately $25 million. Billings for GT Interactive were not disclosed.

MySimon.com is a consumer comparison shopping site. Bigelo & Partners is the creative agency for mySimon. MySimon’s Web shopping service helps consumers find the best values for anything sold on the Web. MySimon claims access to more than 10 million products at more than 1,300 stores.

“We’re extremely pleased to be selected as a member of mySimon’s marketing team, along with their outstanding creative agency,” said Bill Barrett, director of client services at SFM.”

“SFM’s goal is to build awareness and traffic on mySimon through innovative and effective use of the media.”

GT Interactive creative responsibilities remain at RDA International. SFM was chosen to handle media after a review of several agencies by GT Interactive executives. MediaVest formerly serviced GT Interactive.

SFM Media, owned by Media Planning Group (MPG), has annual media billings exceeding $1.4 billion. Recent new accounts include Office Depot, Outback Steakhouse, Haggar Clothing Co. and Comedy Central Network.

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