More NewsSFM Media Wins Media Planning, Buying Role for Lifeminders.com

SFM Media Wins Media Planning, Buying Role for Lifeminders.com

SFM Media has assumed media planning and buying responsibilities for LifeMinders.com Inc., which operates aconsumer e-mail reminder service for more than four million members.

SFM Media has assumed media planning and buying responsibilities for LifeMinders.com Inc., which operates a consumer email reminder service for more than four million members.

The initial campaign, with gross billings approximating $6 million, will begin in early October and target radio in six major markets, including New York. Franklin & Burling Advertising is the creative agency for LifeMinders.com.

LifeMinders.com’s core service, LifeMinders, provides members with brief informative weekly email messages and reminders that are sent based on a member’s unique profile.

“LifeMinders.com is both a fun and everyday relevant service whose core equities are cleverly portrayed in a number of radio executions developed by Scott Jorgensen and Franklin & Burling Advertising,” said Elliot DeBear, senior vice president, business development at SFM.

SFM Media, owned by Media Planning Group (MPG), has annual media billings exceeding $1.4 billion.

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