SFM Media has assumed media planning and buying responsibilities for LifeMinders.com Inc., which operates a consumer email reminder service for more than four million members.
The initial campaign, with gross billings approximating $6 million, will begin in early October and target radio in six major markets, including New York. Franklin & Burling Advertising is the creative agency for LifeMinders.com.
LifeMinders.com’s core service, LifeMinders, provides members with brief informative weekly email messages and reminders that are sent based on a member’s unique profile.
“LifeMinders.com is both a fun and everyday relevant service whose core equities are cleverly portrayed in a number of radio executions developed by Scott Jorgensen and Franklin & Burling Advertising,” said Elliot DeBear, senior vice president, business development at SFM.
SFM Media, owned by Media Planning Group (MPG), has annual media billings exceeding $1.4 billion.
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