Shaking Up An Industry
Tom Hespos bought a new toy this week, which combined with the power of the Internet has the potential to shake the pillars of an entire industry. Check out what has him going.
Tom Hespos bought a new toy this week, which combined with the power of the Internet has the potential to shake the pillars of an entire industry. Check out what has him going.
I bought a new toy this week. It’s one of those new pieces of technology that causes a sizable shake-up and has the potential to change an entire industry. No it’s not a Grand Cherokee.
I bought this little gadget called a Rio, made by Diamond Multimedia Systems. It looks like a Walkman, only smaller. It has 32MB of memory in it, and the basic idea is that you can download songs into it from your computer, using the popular MP3 format. You can produce the sound files from your own CDs, or download approved music from the Internet. Then you can take the unit with you and listen to whatever music you’ve stored on it.
Sounds cool, huh? But remember — with every piece of new technology comes change.
The first thing that struck me about the Rio was the potential for widespread abuse of copyright. After all, if the format catches on, the next logical step for the less-than-scrupulous is to exchange MP3s illegally. But if someone can develop a foolproof way to prevent this from happening, think of all the possibilities for the music biz .
These are just the potential ramifications I can think of on my own. I’m sure the loyal readers of ClickZ can think of more.
Then again, maybe no one will get used to downloading music from a computer. Maybe the format will bomb. Or maybe this little Rio will go the way of the Newton and be ridiculed in Doonesbury every day for a month. Who knows?
In any case, I think the Rio’s mere presence has great potential to change the way the music biz operates. And for that reason alone, I think you all should go out and buy one. There’s nothing like a monster paradigm shift to get everyone’s blood pumping again. (Heh heh.)