More NewsShame on EA, Publishers, and In-Game Advertisers

Shame on EA, Publishers, and In-Game Advertisers

One of GameSpot.com's "Best Games of 2007 Dubious Honors" awards is the " Most Despicable Use of In-Game Advertising. " An honor executives from Microsoft's Live and Massive teams once confided to me they work all year to avoid being nominated for

gamespot_bestof2007.jpg

One of GameSpot.com’s “Best Games of 2007 Dubious Honors” awards is the “Most Despicable Use of In-Game Advertising.” An honor executives from Microsoft’s Live and Massive teams once confided to me they work all year to avoid being nominated for. This years nominees include “Guitar Hero III” (Xbox 360, PS3, PS3, Wii), “Need for Speed ProStreet” (Xbox 360), “Skate” (Xbox 360), (All-Pro Football 2K” (Xbox 360, PS3). The reader’s choice, with 56 percent of votes, was “Guitar Hero III,” a game that sold every pixel to product integration and ad placements.

The top honor from the GameSpot editors goes to EA’s “Need for Speed ProStreet” for the ads appearing everywhere including the Xbox Live achievement points. The $25 instant skill boost doesn’t help the game’s status, and players found the constant downloading of dynamic ads a problem throughout the game’s connected lifespan. Let’s go to the video.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts